How To Create An Irresistible Offer To Get More People To Buy What You Are Selling Through Your Blog

To define what an offer means an offer in your marketing gives a reason for your prospect to take action.

It could any thing has giving a free consultations, to giving free access to your programs for 1 week, or to actually having them mastermind with you live.

The more enticing your offer it more likely you will get a higher response rate. The funny thing is that there are a lot of small business owners that don’t have any kid of offer on their site. There’s whole site is being plastered with photos; logos of some kind, a list of products that they offer and their contact information.

To give your business more exposure and get some more digital eye ball attention you need to have a benefit rich compelling headline to increase readership, any kind offer irresistible offer and a call to action. All these three elements are essential to helping you get more clients to purchase through your website.

Every singe piece of your marketing should have a strong, powerful, compelling irresistible offer to get prospects to buy what you are selling on your blog. You cannot just have a typical plan average sales page with ether a weak offer or no offer at all.

You must give your prospects a reason that they just can’t resist. This is the golden key to getting sales on your blog.

Your irresistible offer must be clearly stated in your sales page or blog. In fact your marketing message should always focus on your irresistible offer.

Here are the 5 key steps to help you create a irresistible offer

1. Create a product that sell

First you need to create a product that your clients want and it must be perceived as valuable. To create a product that sells you need to research what your prospects and clients want. What can you create that’s going to solver their most irritating problem? The best answer to these questions is usually the main benefit that you are going to offer them for purchasing your product. When writing the benefit you should be as specific as possible with what they are going to get from you and your product.

Let me give you an example

“Get more clients”

or

“Learn how to get 3 more clients to work with you in less than 30 days”

The first statement is a vague promise, where as the second is a bit more specific and clear, which makes it more compelling.

2. Create a Powerful Risk-Reversal

The second one is the most powerful of all. It’s the Risk-Reversal and it will turn an ordinary offer into an irresistible offer if it’s worded correctly. I would have to define a risk-reversal as a fancy way to describe what you are offering when you are offering a money back guarantee.

The fear of making a mistakes is what stops people from making a purchase. Your guarantee re-assure them that they can get their money back if they do not get what you’ve promise.

Using a guarantee or risk reversal as part of your offer is one of the best thing that you can do increase the sales rate of your product. Use a guarantee that is bold and make it easy for people to say YES. Don’t worry about refund. You will have refunds but the amount of refunds will be lower than the sales you’ve made.

To have an effective guarantee make sure your guarantee is not ambiguous. It needs to be clear, specific and strong. The more you hit on these three points the more impact it will have and the more credibility it will give you. A bogus guarantee will do more damage then it will good.

On top of or a regular guarantee, try using a Better-than-risk-free guarantee, where people get a free gift for taking advantage of your offer, so if they are not trilled about the result they can ask for refund and still keep the free gift. With this they you are actually rewarding the clients for having faith in you.

3. Add Premium Discount To Your Offer

Premium Discount is another way of increasing the value of your guarantee. Premium discount are additional bonus you add to whatever your clients purchase that is perceived as valuable and you are giving them for free at the time of the transaction. One-on-on coaching, free ticket to your seminar, three free months trial to your membership programs. The more premium you add to your offer, the more attractive the offer becomes.

4. Add a deadline to Your Offer

To get people to take action you need to give people a reason to act now. Deadlines are effective ways to create urgency.

Here is an example of using urgency to increase your sales. Give your premium offer to the first 10 people that respond to your offer. Another effective way is to collaborate with some strategic alliances and offer their products for free to the first 50 people who purchase your product. It’s a win-win relationship. Your clients get free access to valuable products, and your strategic alliances get access to prospects they can now convert to clients.

5 Add A Call To Action

A call to action is where you clearly say what you want your prospects to do. You must be crystal clear on what you want people to do in order to take advantage of your offer. Don’t expect them to know they should click on the access button, pick up the phone, or register here. You have to tell them specifically what they should so. Always have a clear call to action.

Here are the 5 steps you need to take to create an effective irresistible offer that will help you get more people to buy what you areselling on your blog.

What can you added to your offer to make it irresistible?

================================================= Joyce Oladipo, founder of Joyce Oladipo International, is a tell-it-like-it-is, no fluff ninja business building coach. I teach women step by step how to start, run and rock their small business using the internet...so they can stop trading hours for dollars, work better, and attain a higher quality of life. To get your F.R.E.E. Audio CD by mail and receive her weekly ninja marketing tips on getting more high-paying clients and dramatically increasing your income, visit http://www.JoyceOladipo.com.