Last week, I talked about how you need to have a lot of testimonials and how powerful they are. But I didn’t let you in on knowing that some testimonials will actually hurt your response?
Here are some examples of bad testimonials:
"Amy did a nice job." - KM.
"We really liked working with you."- Mary S.
These are lousy because they appear to be fake. "KM" and "Mary S." seem like fictitious people because you're only using their initials. You at least need to use the person's
full name. Additionally, these "verge testimonials" say nothing other than,
"You were really, really adequate."
Here is an example of a great testimonial from someone who has worked with me:
"We have been implementing the Business Profit Building System for the past 10 months, and I mist say I am surprised about how it was. In this economic situation, we have more than doubled out income. Monthly sales have soared from €13,000 to €28,000.
If you run a service business and you want to increase your profit, I recommend working with Joyce’s Business Profit Building System.” David Farr, MN
Notice that it is specific and emotional - no fluff!
It’s not saying “I’m so wonderful”. It’s saying that you will increase your response and make a lot more money. When you have a ton of powerful testimonials, you can NOT over use them. If you have hundred of them, use them all. You'll love the results!^~ Joyce Oladipo
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
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