The 99 Reasons Why People Respond To a Given Marketing

To get people to respond to your marketing, you need to respond to there needs. People are looking for help for a reason.

Here is a list of reasons why people will respond to your marketing. Touch any of these points are see your response rate go high.

To satisfy curiosity
To satisfy curiosity
To save time
To avoid effort
To achieve comfort
To enjoy health
To be popular
To gain pleasure or enhance enjoyment
To feel clean
To be praised and admired
To be in style
To satisfy an appetite
To own beautiful possessions
To attract the opposite sex
To be an individual, independent
To emulate others
To take advantage of opportunities
To get a surprise
To be successful
To make work earier
To gain prestige
To be sociable
To express creativity
To be efficient or more efficient
To protect oneself and family
To protect the future of a family
To be a good parent
To be liked
To be loved
To express a personality
To be in fashion
To avoid embarrassment
To fulfill a fantasy
To be up to date with the latest “thing”
To own attractive things
To collect valuable things
To satisfy the ego
To be “first” at something
To enjoy exotic tastes
To live in a clean atmosphere
To be strong and healthy
To renew vigor and energy
To get rid of aches and pains
To find new and rare things
To be more beautiful or attractive
To win the affection of others
To satisfy sexual desires
To bring back pleasant memories
To be lucky
To live longer
To feel important
To gain knowledge
To improve ones own appearance
To be recognized as an authority
To enhance leisure
To save money
To have security in old age
To overcome obstacles
To do things well
To get a better job
To be your own boss
To gain social acceptance
To “ keep up with the Jones’”
To appreciate beauty
To be proud of possessions
To resist the domination of others
To relieve boredom
To gain self-respect
To win acclaim
To win advancement
To seek adventure To satisfy ambition
To be among the leaders
To gain confidence
To escape drudgery
To gain freedom from worry
To get on the bandwagon
To get something for nothing
To gain self-assurance
To escape shame
To avoid effort
To have safety in buying something else
To protect reputation To “one-up” others
To be in style
To replace the obsolete To add fun or spice to life
To work less
To conserve natural resources
To protect the environment
To avoid shortages
To relax
To avoid criticism
To protect possessions
To avoid physical pain
To avoid loss of reputation
To avoid loss of money
To avoid trouble
To prevent unemployment

The underlying reason why your prospect wants what you’ve got exists somewhere on this list. It’s highly likely that there are several motivating forces on the list. Here’s a secret: make it your job to come up with the biggest, strongest, most compelling, single reason. Focus on this only. Keep this single idea in mind throughout the ad writing process. This is your strongest emotional trigger; get it working in your favor.



~~~~~~~~





Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com