If you don't do it better, your competition will.
1. Focus
Before you can develop a successful marketing idea, you must have a plan that identifies a need, the problem and how you're going to solve that problem and expose the opportunity.
The most efficient way to do this is to research your present customers to find out what their needs are and how you are presently meeting those needs. With this information, you'll know the hot buttons to push to attract other people to your store, product or service.
2. Reflect
Once you know the problem and the opportunity, how do you translate it into a successful new idea?
Have you answered the "who, what, where, how, when and why" to define the problem?
Think about how you can make your product or service better. Reflect on new markets that you can enter, a more defined, benefit driven unique selling proposition and ways to tweak your product or service.
Plan a brainstorming session with your mastermind group. Throw ideas out on the table, don't criticize anything, and let your ideas flow.
Here are a few ways to jump start your ideas:
What if?
How can we improve....?
How can we streamline...?
What should we modify?
What could we replace?
What could we add?
What should we eliminate?
How can we simplify?
What two things can we combine to make it better?
Why?
3. Act
Prioritize the plan and detail the action steps to get it accomplished. Take action, no matter how small it may seem. Just do something to get your creative juices flowing. Test your creative impulses by listening to your inner voice. Write out your plan, first in broad terms, then down to the minute details.
4. Measure
Measure the action test and study possible conclusions. If your test works with one market, it might work with another market with a little tweaking. Test new headlines, new offers and guarantees. Offer bonuses for responding sooner rather than later.
5. Expand
Using your new measurements, expand your horizons into new territories. Find a niche market and develop a series of products that you can sell in a packaged system. Once this niche is successful, sell the method you used to sell to that niche and encourage others to follow your suggestions in 'their' niches.
Big hugs to you...

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Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com
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