Get New Clients, And Get Your Existing Clients Coming Back.

Get New Clients, And Get Your Existing Clients Coming Back.

To Get New Clients

1) An ACTIVE - not passive - referral program. A systemised, generous referral program designed to get your best clients to refer their friends and colleagues. (Why 'best' clients? Because people tend to hang around with people like them. If you want impoverished, penny-pinching clients, sure, ask them to refer their friends.)

2) Lead-generating mailbox flyers, newspaper ads, street signs and window posters. Essentially, lead-generators involve making an introductory offer of some kind of FREE service - with restrictions on numbers, days available etc, to drive them in on days when your appointment book is empty anyway - with the purpose of getting the prospect's to work with you. When they call to get more information you send them the information by post. It when you make the series of follow up that you start the sell by then you would have gotten them interested in you.

Why would you offer something free? Because, you know that an average client is worth $X to you in a year… and you know if you get ten new prospective clients asking for information, you'll keep say 5 of them for the long term. Five times $X = ?

So what is X for you?

To Get Current & Past Clients Coming Back

1) Regular (Monthly!) Ezine. Anything less than monthly is a waste of time. It doesn't have to be glossy, 'professional'. In fact, the more it looks like it's been hammered out on an old typewriter on your kitchen table, the better. Personal stuff, about you, your kids, your staff… and with an offer in it.

I cannot stress enough the value of a regular ezine. They always produce sales, always bring in more than they cost. And they keep your clients close. And they generate referrals. "Oh, but they're too hard/I don't have time/I don't know what to put in them/I can't be bothered…" Well, you have NO excuses. It’s a most to getting more clients.

2) 'Raise the Dead' letters: go to your database, pick all the clients you haven't seen for three months or more…and send them a letter with an offer in it.
Do this every three months.

3) New Client Letters. If they don't immediately re-book, every first time client should be receiving a series of follow-up letters, offering them a Gift Voucher to re-schedule NOW.

4) Memberships. Want your clients to pay a year's worth up front? Or commit to a regular credit card payment every month? A member of your 'Premium VIP Club' who's paid for a year of services up front isn't going anywhere else. Plus, once they've spent the money, they'll soon forget about it….and spend more on your products every time you work with them.

5) Special promos. One of my new clients, once produced a series of promtions offering a range of value-add services ranging in price from a couple of hundred bucks right up to $500 or more. These offers were placed in location all over her town – at the doctors, hair salons, day care. And for a month, the she was receiving call from prospects wanting to know how they can work with her. She sold over $16,000 worth of her packages in a matter of days. And the more expensive ones sold best!

There you have it. If you employ only that handful of strategies, do it regularly, do it well, you cannot fail.


=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com