You need to make sure your marketing message resonates with the audience you are targeting. Most business owners don't spend enough time in selecting who they are going to market to.
Not only do you have to select the right target market but you need to make sure that they want what you provide. Most people think they need to reach a lot pf people but that’s not true you need to reach the most qualified people.
The key to your success is shrinking the size of your target market so you can market to them over and over again. It is immeasurably better to contact a prospect list of 1,000 people continuously than it is to mail to 10,000 one-
time.
That is why I love lead generation marketing. You can mail some many times to a huge group of prospects and then only contact those who raise their hand and show they are interested in what you have to offer.
If you have an extremely small target market, you should probably forgo lead generation and just start contacting them at least once a month via email or by phone but if you have a huge list of suspects, then you should absolutely use lead generation advertising you start by sending letters to a small target audience to shrink the size of your list.
Bottom line: You need to shrink the size of our target market so you can contact your prospects repetitively.
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Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com
Friday, March 28, 2008
Tuesday, March 25, 2008
Don't Wait Until You Need Clients, Make TIME for Marketing NOW!
When your phone is ringing off the hook and you're busy working with clients, the last thing you're probably thinking about is taking time out to market and promote your business. (Big mistake!). You should always have time for marketing because that’s what keeps your pipeline full.
In fact, the two big mistakes most self-employed professionals make when it comes to marketing include: not making time for it, and not being consistent about the process when they do finally start. The longer you wait to put an effective system in place, the longer it will take to have a full appointment book month in and month out.
Think about it, if you don't drink until you feel thirsty, you're already dehydrated. It's no different when it comes to getting new business in the door. Don't wait. The time to start is not when you feel a thirst for new clients - it's NOW! Move "Generating More Clients" to the Top of Your Priority List! Grab your calendar right now and block off at least two full hours each and every business day for client-generating tasks. I highly recommend scheduling two consecutive hours, but if this is not possible for you, break up the time into shorter intervals of time that work for your schedule.
To make the most efficient use of your time, be sure to have a list of marketing activities at your fingertips, so if you happen to find yourself with a last minute cancellation, you can jump right into marketing without wasting time deciding on which activity to do.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com
In fact, the two big mistakes most self-employed professionals make when it comes to marketing include: not making time for it, and not being consistent about the process when they do finally start. The longer you wait to put an effective system in place, the longer it will take to have a full appointment book month in and month out.
Think about it, if you don't drink until you feel thirsty, you're already dehydrated. It's no different when it comes to getting new business in the door. Don't wait. The time to start is not when you feel a thirst for new clients - it's NOW! Move "Generating More Clients" to the Top of Your Priority List! Grab your calendar right now and block off at least two full hours each and every business day for client-generating tasks. I highly recommend scheduling two consecutive hours, but if this is not possible for you, break up the time into shorter intervals of time that work for your schedule.
To make the most efficient use of your time, be sure to have a list of marketing activities at your fingertips, so if you happen to find yourself with a last minute cancellation, you can jump right into marketing without wasting time deciding on which activity to do.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com
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