It's a fact. 90% of all business cards are tossed into the trash within one week. (Ouch!) This is especially true if the person who received your card doesn't have a pressing need for your service at that particular moment in time.
So, how do you protect your business card from taking a one-way trip to the recycling bin? Well, in addition to your standard contact information and tagline, you'll want to consider using the precious real estate on the back of your card, as well. By providing helpful information or a compelling offer, you'll greatly increase your chances of maintaining interest until your prospect is ready to buy.
Stumped for ideas? Here's 101 to get you started:
a mirror copy of the FRONT of your card acupressure chart additional business locations admission pass amortization schedule appointment times artwork awards or honors received before/after photos of your work BMI (body mass index) calculator body measurements business philosophy calendar calories burned while exercising chart car care checklist charities you support checklist of symptoms code of ethics color wheel, complementary colors common HTML tags common misspellings company history contact information for local government agencies cost-cutting ideas coupon or discount offer courses you teach CPR instructions credentials currency conversion rates definitions Dewey Decimal System disclaimer educational or useful websites emergency phone numbers emergency preparedness checklist energy-saving tips fabric care instructions family clothing sizes favorite quotations floor plan flower meanings food group pyramid foreign language phrases frequently asked questions fuller description of what you do/who you do it for fun places to go in town game schedule for local sports teams goals guarantee heart rate chart hours of service household safety tips how to change a tire how to jumpstart a car humorous anecdote instructions for Heimlich maneuver list of emoticons loan payment information local pharmacists major clients meeting schedule membership card menu merchants who'll give discount when card is shown metric conversion chart mileage-destination chart mission statement most popular products moving checklist national holidays paint/wallpaper names, by room photo planting guide political organizations product uses public speaking tips quantity discount list reasons to purchase NOW recipe reflexology chart retirement readiness checklist ruler stain removal guide stress relief tips subscription rates survey table of weights & measures local car/taxi services top 5 Warning Signs of _____ testimonial from a "raving fan" thought provoking question ("Can you afford retirement?") time zone chart tips percentage table toast or blessing train schedule translation of your card into a foreign language trivia related to your business or industry vision test weight loss record wine pairing list zodiac signs Fat group Hug
Joyce
www.BeAWealthyEntrepreneur.com=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at
www.BeAWealthyEntrepreneur.com
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