What's the difference between a $1 bill and a $1,000 bill?

I want you to think about something for a moment...

What's the difference between a $1 bill and a $1,000 bill?

Is it the paper?

Is it the ink?

What is it?

I really want you take a minute to think about this because
in this question and lies the answer to a very good marketing lesson.

The difference between a $1 bill and a $1,000 bill is not in
the ink or the paper, but is in the MESSAGE on the paper.

What makes one bill more valuable than the other is the
difference in what the two bills say.

Same thing with your brochures and flyers.

What will make one flyer, brochure or marketing material more valuable to you is what’s said on the flyer or marketing material.

The better the marketing message...the more clients you get
from it...the more valuable it is to you.

Period.

Now what I'm going to share with you is an ultra-simple 3-step
formula that you can use to convert any "$1 flyer or brochure"
into a "$1,000 flyer or brochure".

So, here we go...

1. Always, always have a benefit-driven, compelling headline that contains the specific BENEFIT your target market would love to experience from your services.

The headline on your marketing materials is THE most important part of your marketing message and will determine whether someone continues reading the rest of your marketing message or not.

Here are a couple of quick headline tips for you:

* A big, bold promise in a headline always works great.
* Be specific with what you say.
* Talk about what your prospective clients WANT, not need.
* Don't ever use your name or your practice name as a
headline.

Remember, don't just throw together any headline real quick
just to get your flyer or brochure completed.

You should spend most your time, energy, and effort creating
the most compelling headline, specific to your target market,
that you possibly can.

It's just that important.

2. Always be sure to have some type of OFFER in your brochure or
flyer.

Probably one of the biggest and most common mistakes I see small business owners making, giving out a flyer or brochure that just describes the what they technical name, their offer and their contact information.

This is a MONSTROUS MISTAKE.

Every single marketing piece that you use should have some type
of specific (irresistible) offer that you want your prospective
clients to respond to.

For instance:

"Try My Rapid Relaxation Program for 1/2 Off",

"Schedule Your Back Pain Relief Massage By X/X/XX And
Receive X As My Special Welcome Gift"

*"Join My 'Enhance Your Golf Swing In 5 Weeks' Program
And Receive 1 Free Lesson From Bob Smith The Pro (a $75 Value)"

You could also joint venture with other businesses


3. Always have a very specific, clear CALL TO ACTION.

Simply put...always have a set of specific step-by-step instructions for your prospective clients to follow to respond to your offer.

Make the "response instructions" easy to understand and simple to follow.

As well, the more specific you can be with your instructions, the better.

Let me give you an example of a good CALL TO ACTION...

"Here's what you should do now:
1. Call my office M-F between 9am and 5pm at (732)555-5555.
2. Tell Sarah (she's my office manager) that you'd like to take advantage of our Feel Great For Valentine offer.
3. Sarah will than schedule your appointment, and I'll take care of the rest."

Again, it's specific, it's clear, and it's easy to follow.

The last thing that you want to do is put out a flyer or brochure that has a confusing set of response instructions, or even worse, has no call to action at all.

So, there you have it...a simple 3-Step Formula for turning average flyers and brochures into highly effective client attraction tools.

Please don't be fooled by how simple this formula is.

It might be simple, but I promise you that the results you'll get from flyers and brochures created using those three steps will generate a stream of new clients for you unlike anything you've ever experienced from a typical flyer or brochure.

Give it a try. You'll be happy you did.

:=)

Love and hugs

Joyce)

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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com