Having Too Much Work Does Not Equal Good Marketing
Small business owners often "defer" their marketing efforts because they're busy. Sometimes, too busy.
But is being busy really the measure of anything?
When I ask busy small business owners what they're busy doing, they often grumble about handling to may clients, dealing with the hassles of running their business, and so on.
One of my new clients started to hire me two years ago, but then didn't. I asked what motivated him to hire me now, and he said in two years he never started his own marketing program. In fact, he found that he was no further ahead now than he was then. So he decided if he wanted to move forward, he needed to hand me the ball and let me help him score the touchdown.
How would you answer these questions?
Are you working with the clients you want?
Are you spending time in ways you find enjoyable?
Are you investing your time in the most profitable ways?
Are you delegating or referring out the businesses you don't want?
To paraphrase Ronald Reagan's question, "Are you better off now than you were two years ago?"
Most small business owners intend to start a marketing program. But they suffer from distractions: They get busy with working in their business. Busy making changes in the office. Busy with outside activities. They get busy ... and stay busy ... and never start their marketing program.
If this sounds like you, I encourage you to hand the ball to someone else. Otherwise, two years from now, we could be having this same conversation.
Check this out to see if I can help you implement a marketing program that works on autopilot.
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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
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