This has been happening to me on a regular basis. I'll meet someone at a networking event and the next thing I know, I'm automatically "subscribed" to their mailing list. (What's worse is when this happens and I haven't actually MET the person)!
What do I do when I receive unsolicited email?
I'll give you a hint; I don't do business. I promptly unsubscribe.
My private clients will tell you that I'm forever stressing the importance of PERMISSION MARKETING. Not only because of the CAN-SPAM laws of 2004, but also because the "opt-in" method has been tested time and time again, and it just plain works. It allows you the opportunity to build an on-going relationship with both potential and existing clients who tell you they want to hear from you by "opting-in". (Remember the golden rule of marketing? We only do business with those whom we KNOW, LIKE & TRUST).
Now these people who added me to their mailing list could have avoided the end result of me unsubscribing by going about the process in an entirely different way. They could have simply mentioned their ezine, newsletter or weekly tip to me during the course of our conversation, and then ASKED me if I would like to receive it. Unless it was something far out of my range of interests, I would have said yes! The end result would have been a qualified prospect, instead of an irritated unsubscriber.
Oh, and one last thing on email etiquette and then my rant is over...(I promise)!
Please honor the privacy of your recipients by ALWAYS using the (BCC) 'blind copy feature' when you do email blasts. Not all your clients want the world to know that they are on your list, or use your services.
Lot of Hugs
Joyce
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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
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