Business Launch Day 27: Create a Business Card That Gets You Clients

You can have business card that says your name, company name and how to contact you or a business card that get you clients.

Your business card should be considers a sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them.

You card need to make an impression. Give them a reason to call you or perhaps visit your site. The idea is to get clients to take action.

I remember get a call a few months ago from an interior decorator, she said she wanted to hire me to help her with her marketing. She wanted talk to me just to know how I work and my rates. The funniest thing is she wasn't referred. She just found my card in a doctor's office 50 miles away, she loved what she read and wanted to work with me.

The card just cost me 10 cents.

Not a bad investment on a marketing piece.

OK, so what should you put on your business card to make it client magnet?

It should definitely have your phone number(s). Try putting a set of pull marketing questions at the back that invited the readers to consider working with you.

I recommend putting your tagline.

Here is my card
Front:

Grow Your Business by 60% or More in 60 Days
Joyce Oladipo
Business Growth Expert
Business Growth Strategy Coaching
Freephone: xxx-xxx-xxx
Joyce@BeAWealthyEntrepreneur.com

Back:
Sign up for the Attractive Marketing Ezine and Receive Your Free Ebook
Titles: "22 Mistakes Stopping Small Businesses from Growing"

This card has prompted several colleagues to refer potential clients to me even though we'd only met once at a workshop or networking meeting. The questions on the back allow people to self qualify themselves as to whether 'am the right person for them. Your objective should be to have a card that has your ideal prospect saying, "Wow! I need you!" when they read it. Your card must be legible and client magnetic.

I created my cards with www.vistaprint.co.uk. There is a free option for 250 business cards and a customized option where you can use the back of the card for £20 or so. I always choose this option. And I get to have my card in a few days.

Steps to creating your own magnetic business cards:

What do you want your business card to say to prospects?

What business are you trying to market

Add a call to action, an invitation to call, a compelling offer etc.

You business card is the number one marketing tool you will use most often to get new business.

Big hug and have a great week.

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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com