You know you should turn your service into an eBook product, create a new workshop, start a podcast, and write your own book and so on. Sometimes knowing and doing could be something challenging. I’ve learned that one of the best ways to get something done is to give myself no choice what so ever.
There is a myth that talks’s about a captain coming ashore to conquer a new land and finding his forces outnumbered 10-1. Well seeing this, a sergeant asked what they should do, to which the captain replied, “Burn the boats.”
• If you want to create a new product - buy an ad for it in a magazine that publishes in 3 months
• If you want to get into public speaking - offer to speak for free everywhere you can
• If you want to hold a tele-seminar - start promoting the dates now
• If you need to ramp up sales - place an ad for a salesperson today
• If you want to start you own business - start talking about what you do and start getting clients now
• If you want to get in shape - enter a 10K coming up (that was a bonus one!)
Last year, I received a call from someone in the body work business wanting to buy a product I hadn’t actually created, but I had always intended to. I mentioned the product in a networking even I went to. Well, you wouldn’t believe this. I sold her one - and then I had to create it! Funny how your priorities can change when you have no choice. Don’t be afraid to succeed.
So go on and just burn your boat.
Love and success
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Monday, July 30, 2007
Wednesday, July 25, 2007
What's New At Google?
The world's most popular search engine just keeps chugging
along - the little train that could (and did) make billions
of dollars and dominate the Internet landscape.
Like a giant tree with a root system extending deep into the
earth, Google seeks to expand and diversify far beyond mere
online search.
In their quest, the little elves at Google never seem to
sleep and toil endlessly to bring us new gadgets and gizmos
intended to make our lives better, both online and offline.
These four latest free offerings from Google's Labs
http://Labs.Google.com - will help you do everything from
organize your thoughts to find the local pizza restaurant's
phone number through your cell phone.
** Google Code Search **
http://www.google.com/codesearch
This one should have the geeks salivating like Pavlov's dog
sniffing out a rump roast!
This new search tool at Google allows you to search for
public source code, the lines and lines of code that make
your nifty software programs actually function.
Instead of writing all the code themselves, programmers can
find and grab huge chunks of code free for the taking.
This makes a great staring point not only for programmers
who want a leg up on finishing projects, but also neat for
would-be software entrepreneurs who want to surf for ideas.
** Google Voice Local Search **
http://labs.google.com/goog411/
Ok, I'll admit to some skepticism when I saw that Google
would help me find the number for the local barbershop just
by talking into my phone.
But Google actually surprised me when I dialed
1-800-GOOG-411.
The phone asked me to say the city and state I wanted to
search, and then asked me if I wanted to search by business
name or business category.
Once I found the business I wanted, Google went ahead and
dialed the number for me.
I found the service no worse than the automated search from
the phone company, and Google offers this service FREE.
Well worth a call if you find yourself paying some hefty 411
fees to the phone company or your wireless provider.
** Google Reader **
http://reader.google.com/
The jury is still debating whether my dear sweet mother will
ever subscribe to an RSS feed (the syndication feeds from
blogs, news services, and more), so I'm not sure how
universal RSS will ever get.
However, Google doess offer a free RSS reader online that
enables you to easily subscribe to blogs, news feeds, and
any other RSS feeds you like.
The readers lets you organize your feeds, update, and view
them all in one place.
Not as powerful as some readers you pay for, but very
functional and hey, you can't beat free!
** Google Notebook **
http://www.google.com/notebook/
Google Noetbook is the most recent graduate of the Google
Labs.
This handy program allows you to organize your notes and
clippings as you travel the web.
Instead of just bookmarking a site in your favorites and
trying to remember why you liked it, with Google Notebook,
you can highlight what you want and click the "clip" button.
You can then organize your notes however you want and then
search through your note text at any time.
You can even share your notes with others.
Google Notebook is available through your web browser after
you download and install special extensions to help you clip
items you find on the Web.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
along - the little train that could (and did) make billions
of dollars and dominate the Internet landscape.
Like a giant tree with a root system extending deep into the
earth, Google seeks to expand and diversify far beyond mere
online search.
In their quest, the little elves at Google never seem to
sleep and toil endlessly to bring us new gadgets and gizmos
intended to make our lives better, both online and offline.
These four latest free offerings from Google's Labs
http://Labs.Google.com - will help you do everything from
organize your thoughts to find the local pizza restaurant's
phone number through your cell phone.
** Google Code Search **
http://www.google.com/codesearch
This one should have the geeks salivating like Pavlov's dog
sniffing out a rump roast!
This new search tool at Google allows you to search for
public source code, the lines and lines of code that make
your nifty software programs actually function.
Instead of writing all the code themselves, programmers can
find and grab huge chunks of code free for the taking.
This makes a great staring point not only for programmers
who want a leg up on finishing projects, but also neat for
would-be software entrepreneurs who want to surf for ideas.
** Google Voice Local Search **
http://labs.google.com/goog411/
Ok, I'll admit to some skepticism when I saw that Google
would help me find the number for the local barbershop just
by talking into my phone.
But Google actually surprised me when I dialed
1-800-GOOG-411.
The phone asked me to say the city and state I wanted to
search, and then asked me if I wanted to search by business
name or business category.
Once I found the business I wanted, Google went ahead and
dialed the number for me.
I found the service no worse than the automated search from
the phone company, and Google offers this service FREE.
Well worth a call if you find yourself paying some hefty 411
fees to the phone company or your wireless provider.
** Google Reader **
http://reader.google.com/
The jury is still debating whether my dear sweet mother will
ever subscribe to an RSS feed (the syndication feeds from
blogs, news services, and more), so I'm not sure how
universal RSS will ever get.
However, Google doess offer a free RSS reader online that
enables you to easily subscribe to blogs, news feeds, and
any other RSS feeds you like.
The readers lets you organize your feeds, update, and view
them all in one place.
Not as powerful as some readers you pay for, but very
functional and hey, you can't beat free!
** Google Notebook **
http://www.google.com/notebook/
Google Noetbook is the most recent graduate of the Google
Labs.
This handy program allows you to organize your notes and
clippings as you travel the web.
Instead of just bookmarking a site in your favorites and
trying to remember why you liked it, with Google Notebook,
you can highlight what you want and click the "clip" button.
You can then organize your notes however you want and then
search through your note text at any time.
You can even share your notes with others.
Google Notebook is available through your web browser after
you download and install special extensions to help you clip
items you find on the Web.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Tuesday, July 24, 2007
What’s the First Thing to Do Meeting a Client?
When you first meet your client, make 2-4 seconds of eye contact, smile warmly, extend a hand, and treat them like a guest in your office.
You want to come across as open, genuine, professional but not stuffy.
Because you will be working to solve a problem for them, many clients will feel anxious, vulnerable, and perhaps intimidated. Some may feel sufficiently
insecure and mistrustful that they act in a confrontational manner. You need to be sensitive to this.
You expecting these possibilities puts you in a position of control wherein you can step back and deal calmly with your clients, disabuse them of misperceptions or erroneous expectations, allay their fears, provide reassurance, and not lose that
“you’re a guest in my office” demeanor.
(Yes, you can always pull out the howitzer later if you need to!)
This allows you to begin to establish a desirable rapport and relationship with your client. Today people are seeking that personal, trusting connection with their service providers. Those that provide thiwith positive expectations.
Big Hug
Joyce
www.BeAWealthyEntrepreneur.com
Business Abundance
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
You want to come across as open, genuine, professional but not stuffy.
Because you will be working to solve a problem for them, many clients will feel anxious, vulnerable, and perhaps intimidated. Some may feel sufficiently
insecure and mistrustful that they act in a confrontational manner. You need to be sensitive to this.
You expecting these possibilities puts you in a position of control wherein you can step back and deal calmly with your clients, disabuse them of misperceptions or erroneous expectations, allay their fears, provide reassurance, and not lose that
“you’re a guest in my office” demeanor.
(Yes, you can always pull out the howitzer later if you need to!)
This allows you to begin to establish a desirable rapport and relationship with your client. Today people are seeking that personal, trusting connection with their service providers. Those that provide thiwith positive expectations.
Big Hug
Joyce
www.BeAWealthyEntrepreneur.com
Business Abundance
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Got e-mail etiquette?
This has been happening to me on a regular basis. I'll meet someone at a networking event and the next thing I know, I'm automatically "subscribed" to their mailing list. (What's worse is when this happens and I haven't actually MET the person)!
What do I do when I receive unsolicited email?
I'll give you a hint; I don't do business. I promptly unsubscribe.
My private clients will tell you that I'm forever stressing the importance of PERMISSION MARKETING. Not only because of the CAN-SPAM laws of 2004, but also because the "opt-in" method has been tested time and time again, and it just plain works. It allows you the opportunity to build an on-going relationship with both potential and existing clients who tell you they want to hear from you by "opting-in". (Remember the golden rule of marketing? We only do business with those whom we KNOW, LIKE & TRUST).
Now these people who added me to their mailing list could have avoided the end result of me unsubscribing by going about the process in an entirely different way. They could have simply mentioned their ezine, newsletter or weekly tip to me during the course of our conversation, and then ASKED me if I would like to receive it. Unless it was something far out of my range of interests, I would have said yes! The end result would have been a qualified prospect, instead of an irritated unsubscriber.
Oh, and one last thing on email etiquette and then my rant is over...(I promise)!
Please honor the privacy of your recipients by ALWAYS using the (BCC) 'blind copy feature' when you do email blasts. Not all your clients want the world to know that they are on your list, or use your services.
Lot of Hugs
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
What do I do when I receive unsolicited email?
I'll give you a hint; I don't do business. I promptly unsubscribe.
My private clients will tell you that I'm forever stressing the importance of PERMISSION MARKETING. Not only because of the CAN-SPAM laws of 2004, but also because the "opt-in" method has been tested time and time again, and it just plain works. It allows you the opportunity to build an on-going relationship with both potential and existing clients who tell you they want to hear from you by "opting-in". (Remember the golden rule of marketing? We only do business with those whom we KNOW, LIKE & TRUST).
Now these people who added me to their mailing list could have avoided the end result of me unsubscribing by going about the process in an entirely different way. They could have simply mentioned their ezine, newsletter or weekly tip to me during the course of our conversation, and then ASKED me if I would like to receive it. Unless it was something far out of my range of interests, I would have said yes! The end result would have been a qualified prospect, instead of an irritated unsubscriber.
Oh, and one last thing on email etiquette and then my rant is over...(I promise)!
Please honor the privacy of your recipients by ALWAYS using the (BCC) 'blind copy feature' when you do email blasts. Not all your clients want the world to know that they are on your list, or use your services.
Lot of Hugs
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Monday, July 23, 2007
Is this disease holding you back... ?
Ever have one of those nights where you just could not fall
asleep?
Last night was one of those nights for me. I tried reading,
watching television and listening to music. None of which worked.
Finally, around 3:00 AM, from sheer exhaustion, I fell asleep.
So if you find more typos in this email than usual, you'll know
why!
There is a plague that might be holding you back and preventing
you from becoming as successful as you could be and that is...
EMAIL ADDICTION!
How many times per day are you checking your email? How many
times a day are you responding to it? If you answered more than
two, you might be addicted.
I LOVE email. It is a great tool for communicating and making
money but it can also be a huge time and energy drain.
People are conditioned to expect an immediate response when they
email you, even with the most inane questions. It is your job to
break their conditioning and let people know that you will
respond to their emails at YOUR earliest possible convenience.
One way to do that is to set up an autoresponder message that
automatically goes out whenever anyone sends you an email. The
message tells the sender that you will get back to them within 3
days, 5 days, a week...whatever you decide.
Another strategy is to get a personal assistant (virtual or real)
and have all of your email go to that person before it lands in
your inbox. Your assistant then responds to all the email she
can, forwards messages that need your personal attention and
deletes email that you don't need to see.
This is the route I have taken and it works great. Of course,
initially, it takes some time because your assistant will not
know the answers to all of the questions that but, over time, she
will be able to handle almost everything.
I answer very, very few of business emails I receive; my personal
assistant takes care of that for me. I have a VERY private email
address for personal email that very few people know about. This
email address comes directly to me.
If you have an email addiction, you don't need to go to a 12-step
meeting. Simply implement the strategies I've given you here.
With a little discipline, you can break your habit and by doing
so become much more productive and have more free time for
yourself.
Big Hig
Joyce
"The Business Growth Queen"
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
asleep?
Last night was one of those nights for me. I tried reading,
watching television and listening to music. None of which worked.
Finally, around 3:00 AM, from sheer exhaustion, I fell asleep.
So if you find more typos in this email than usual, you'll know
why!
There is a plague that might be holding you back and preventing
you from becoming as successful as you could be and that is...
EMAIL ADDICTION!
How many times per day are you checking your email? How many
times a day are you responding to it? If you answered more than
two, you might be addicted.
I LOVE email. It is a great tool for communicating and making
money but it can also be a huge time and energy drain.
People are conditioned to expect an immediate response when they
email you, even with the most inane questions. It is your job to
break their conditioning and let people know that you will
respond to their emails at YOUR earliest possible convenience.
One way to do that is to set up an autoresponder message that
automatically goes out whenever anyone sends you an email. The
message tells the sender that you will get back to them within 3
days, 5 days, a week...whatever you decide.
Another strategy is to get a personal assistant (virtual or real)
and have all of your email go to that person before it lands in
your inbox. Your assistant then responds to all the email she
can, forwards messages that need your personal attention and
deletes email that you don't need to see.
This is the route I have taken and it works great. Of course,
initially, it takes some time because your assistant will not
know the answers to all of the questions that but, over time, she
will be able to handle almost everything.
I answer very, very few of business emails I receive; my personal
assistant takes care of that for me. I have a VERY private email
address for personal email that very few people know about. This
email address comes directly to me.
If you have an email addiction, you don't need to go to a 12-step
meeting. Simply implement the strategies I've given you here.
With a little discipline, you can break your habit and by doing
so become much more productive and have more free time for
yourself.
Big Hig
Joyce
"The Business Growth Queen"
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Friday, July 20, 2007
Business Launch Day 29: Build My List with Lead Generation Sites
Turn your website to a lea generation and sales making machine. Your website doesn’t have to be an expensive, £5,000 site for you to make money. You can start with a landing page used just to collect opt-ins. You can use this to start building your list. An example of a landing page is my site www.BeAWealthyEntrepreneur.com.
On every website always have an:
opt-in-form
Attention getting headline
Few paragraphs of text with information they are seeking
Lead them on to the NEXT STEP (Call to Action)
Contact Info (Email, Phone, AND Address)
People who have found your website are EXTREMELY VALUABLE to you!!! So do everything you can to GET THEM ON YOUR LIST. Even if you have a big website always have a page for you ezine.
Use audio to engage visitors.
What have been doing for the past year to grow my list and has really worked for me is:
I give free LIVE teleseminar to a group of target audience.
I give free reports.
I talk in my local chambers of commerce
I’m also a guest on other teleseminars
I advertise in other ezine, website and publication
I plaster articles all over the web
I attend live events
I give great testimonial for other people’s products and services
I list me ezine on ezine directories
Try doing these thing and see you list grow to a hundred in just a few months.
Check out the next update on my blog.
Hugs
:=))
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
On every website always have an:
opt-in-form
Attention getting headline
Few paragraphs of text with information they are seeking
Lead them on to the NEXT STEP (Call to Action)
Contact Info (Email, Phone, AND Address)
People who have found your website are EXTREMELY VALUABLE to you!!! So do everything you can to GET THEM ON YOUR LIST. Even if you have a big website always have a page for you ezine.
Use audio to engage visitors.
What have been doing for the past year to grow my list and has really worked for me is:
I give free LIVE teleseminar to a group of target audience.
I give free reports.
I talk in my local chambers of commerce
I’m also a guest on other teleseminars
I advertise in other ezine, website and publication
I plaster articles all over the web
I attend live events
I give great testimonial for other people’s products and services
I list me ezine on ezine directories
Try doing these thing and see you list grow to a hundred in just a few months.
Check out the next update on my blog.
Hugs
:=))
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Friday, July 13, 2007
Having Too Much Work Does Not Equal Good Marketing
Having Too Much Work Does Not Equal Good Marketing
Small business owners often "defer" their marketing efforts because they're busy. Sometimes, too busy.
But is being busy really the measure of anything?
When I ask busy small business owners what they're busy doing, they often grumble about handling to may clients, dealing with the hassles of running their business, and so on.
One of my new clients started to hire me two years ago, but then didn't. I asked what motivated him to hire me now, and he said in two years he never started his own marketing program. In fact, he found that he was no further ahead now than he was then. So he decided if he wanted to move forward, he needed to hand me the ball and let me help him score the touchdown.
How would you answer these questions?
Are you working with the clients you want?
Are you spending time in ways you find enjoyable?
Are you investing your time in the most profitable ways?
Are you delegating or referring out the businesses you don't want?
To paraphrase Ronald Reagan's question, "Are you better off now than you were two years ago?"
Most small business owners intend to start a marketing program. But they suffer from distractions: They get busy with working in their business. Busy making changes in the office. Busy with outside activities. They get busy ... and stay busy ... and never start their marketing program.
If this sounds like you, I encourage you to hand the ball to someone else. Otherwise, two years from now, we could be having this same conversation.
Check this out to see if I can help you implement a marketing program that works on autopilot.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Small business owners often "defer" their marketing efforts because they're busy. Sometimes, too busy.
But is being busy really the measure of anything?
When I ask busy small business owners what they're busy doing, they often grumble about handling to may clients, dealing with the hassles of running their business, and so on.
One of my new clients started to hire me two years ago, but then didn't. I asked what motivated him to hire me now, and he said in two years he never started his own marketing program. In fact, he found that he was no further ahead now than he was then. So he decided if he wanted to move forward, he needed to hand me the ball and let me help him score the touchdown.
How would you answer these questions?
Are you working with the clients you want?
Are you spending time in ways you find enjoyable?
Are you investing your time in the most profitable ways?
Are you delegating or referring out the businesses you don't want?
To paraphrase Ronald Reagan's question, "Are you better off now than you were two years ago?"
Most small business owners intend to start a marketing program. But they suffer from distractions: They get busy with working in their business. Busy making changes in the office. Busy with outside activities. They get busy ... and stay busy ... and never start their marketing program.
If this sounds like you, I encourage you to hand the ball to someone else. Otherwise, two years from now, we could be having this same conversation.
Check this out to see if I can help you implement a marketing program that works on autopilot.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Tuesday, July 10, 2007
Business Launch Day 27: Create a Business Card That Gets You Clients
You can have business card that says your name, company name and how to contact you or a business card that get you clients.
Your business card should be considers a sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them.
You card need to make an impression. Give them a reason to call you or perhaps visit your site. The idea is to get clients to take action.
I remember get a call a few months ago from an interior decorator, she said she wanted to hire me to help her with her marketing. She wanted talk to me just to know how I work and my rates. The funniest thing is she wasn't referred. She just found my card in a doctor's office 50 miles away, she loved what she read and wanted to work with me.
The card just cost me 10 cents.
Not a bad investment on a marketing piece.
OK, so what should you put on your business card to make it client magnet?
It should definitely have your phone number(s). Try putting a set of pull marketing questions at the back that invited the readers to consider working with you.
I recommend putting your tagline.
Here is my card
Front:
Grow Your Business by 60% or More in 60 Days
Joyce Oladipo
Business Growth Expert
Business Growth Strategy Coaching
Freephone: xxx-xxx-xxx
Joyce@BeAWealthyEntrepreneur.com
Back:
Sign up for the Attractive Marketing Ezine and Receive Your Free Ebook
Titles: "22 Mistakes Stopping Small Businesses from Growing"
This card has prompted several colleagues to refer potential clients to me even though we'd only met once at a workshop or networking meeting. The questions on the back allow people to self qualify themselves as to whether 'am the right person for them. Your objective should be to have a card that has your ideal prospect saying, "Wow! I need you!" when they read it. Your card must be legible and client magnetic.
I created my cards with www.vistaprint.co.uk. There is a free option for 250 business cards and a customized option where you can use the back of the card for £20 or so. I always choose this option. And I get to have my card in a few days.
Steps to creating your own magnetic business cards:
What do you want your business card to say to prospects?
What business are you trying to market
Add a call to action, an invitation to call, a compelling offer etc.
You business card is the number one marketing tool you will use most often to get new business.
Big hug and have a great week.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Your business card should be considers a sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them.
You card need to make an impression. Give them a reason to call you or perhaps visit your site. The idea is to get clients to take action.
I remember get a call a few months ago from an interior decorator, she said she wanted to hire me to help her with her marketing. She wanted talk to me just to know how I work and my rates. The funniest thing is she wasn't referred. She just found my card in a doctor's office 50 miles away, she loved what she read and wanted to work with me.
The card just cost me 10 cents.
Not a bad investment on a marketing piece.
OK, so what should you put on your business card to make it client magnet?
It should definitely have your phone number(s). Try putting a set of pull marketing questions at the back that invited the readers to consider working with you.
I recommend putting your tagline.
Here is my card
Front:
Grow Your Business by 60% or More in 60 Days
Joyce Oladipo
Business Growth Expert
Business Growth Strategy Coaching
Freephone: xxx-xxx-xxx
Joyce@BeAWealthyEntrepreneur.com
Back:
Sign up for the Attractive Marketing Ezine and Receive Your Free Ebook
Titles: "22 Mistakes Stopping Small Businesses from Growing"
This card has prompted several colleagues to refer potential clients to me even though we'd only met once at a workshop or networking meeting. The questions on the back allow people to self qualify themselves as to whether 'am the right person for them. Your objective should be to have a card that has your ideal prospect saying, "Wow! I need you!" when they read it. Your card must be legible and client magnetic.
I created my cards with www.vistaprint.co.uk. There is a free option for 250 business cards and a customized option where you can use the back of the card for £20 or so. I always choose this option. And I get to have my card in a few days.
Steps to creating your own magnetic business cards:
You business card is the number one marketing tool you will use most often to get new business.
Big hug and have a great week.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Friday, July 06, 2007
Fellow Femalepreneurs, Here are Opportunities to Check Out Now.
Here are a few opportunities and cool things to check out:
1. RemarkableWomanMag.com is having a contest - nominate yourself!
2. Deadline to nominate yourself for the Women Stevies Awards is October 1! - stevieawards.com/women
3. Find out how to nominate yourself for the International Business Awards for 2008 - stevieawards.com/iba
3. Enter your Ezine, publication or website to receive an APEX Award – apexawards.com
Remember the main reasons to enter and possibly win an award is to increase your credibility, be exposured online and with peers and to get fr.ee publicity, so must go for it.
Enjoy you weekened.
:=)
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
1. RemarkableWomanMag.com is having a contest - nominate yourself!
2. Deadline to nominate yourself for the Women Stevies Awards is October 1! - stevieawards.com/women
3. Find out how to nominate yourself for the International Business Awards for 2008 - stevieawards.com/iba
3. Enter your Ezine, publication or website to receive an APEX Award – apexawards.com
Remember the main reasons to enter and possibly win an award is to increase your credibility, be exposured online and with peers and to get fr.ee publicity, so must go for it.
Enjoy you weekened.
:=)
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Thursday, July 05, 2007
What's the difference between a $1 bill and a $1,000 bill?
I want you to think about something for a moment...
What's the difference between a $1 bill and a $1,000 bill?
Is it the paper?
Is it the ink?
What is it?
I really want you take a minute to think about this because
in this question and lies the answer to a very good marketing lesson.
The difference between a $1 bill and a $1,000 bill is not in
the ink or the paper, but is in the MESSAGE on the paper.
What makes one bill more valuable than the other is the
difference in what the two bills say.
Same thing with your brochures and flyers.
What will make one flyer, brochure or marketing material more valuable to you is what’s said on the flyer or marketing material.
The better the marketing message...the more clients you get
from it...the more valuable it is to you.
Period.
Now what I'm going to share with you is an ultra-simple 3-step
formula that you can use to convert any "$1 flyer or brochure"
into a "$1,000 flyer or brochure".
So, here we go...
1. Always, always have a benefit-driven, compelling headline that contains the specific BENEFIT your target market would love to experience from your services.
The headline on your marketing materials is THE most important part of your marketing message and will determine whether someone continues reading the rest of your marketing message or not.
Here are a couple of quick headline tips for you:
* A big, bold promise in a headline always works great.
* Be specific with what you say.
* Talk about what your prospective clients WANT, not need.
* Don't ever use your name or your practice name as a
headline.
Remember, don't just throw together any headline real quick
just to get your flyer or brochure completed.
You should spend most your time, energy, and effort creating
the most compelling headline, specific to your target market,
that you possibly can.
It's just that important.
2. Always be sure to have some type of OFFER in your brochure or
flyer.
Probably one of the biggest and most common mistakes I see small business owners making, giving out a flyer or brochure that just describes the what they technical name, their offer and their contact information.
This is a MONSTROUS MISTAKE.
Every single marketing piece that you use should have some type
of specific (irresistible) offer that you want your prospective
clients to respond to.
For instance:
"Try My Rapid Relaxation Program for 1/2 Off",
"Schedule Your Back Pain Relief Massage By X/X/XX And
Receive X As My Special Welcome Gift"
*"Join My 'Enhance Your Golf Swing In 5 Weeks' Program
And Receive 1 Free Lesson From Bob Smith The Pro (a $75 Value)"
You could also joint venture with other businesses
3. Always have a very specific, clear CALL TO ACTION.
Simply put...always have a set of specific step-by-step instructions for your prospective clients to follow to respond to your offer.
Make the "response instructions" easy to understand and simple to follow.
As well, the more specific you can be with your instructions, the better.
Let me give you an example of a good CALL TO ACTION...
"Here's what you should do now:
1. Call my office M-F between 9am and 5pm at (732)555-5555.
2. Tell Sarah (she's my office manager) that you'd like to take advantage of our Feel Great For Valentine offer.
3. Sarah will than schedule your appointment, and I'll take care of the rest."
Again, it's specific, it's clear, and it's easy to follow.
The last thing that you want to do is put out a flyer or brochure that has a confusing set of response instructions, or even worse, has no call to action at all.
So, there you have it...a simple 3-Step Formula for turning average flyers and brochures into highly effective client attraction tools.
Please don't be fooled by how simple this formula is.
It might be simple, but I promise you that the results you'll get from flyers and brochures created using those three steps will generate a stream of new clients for you unlike anything you've ever experienced from a typical flyer or brochure.
Give it a try. You'll be happy you did.
:=)
Love and hugs
Joyce)
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
What's the difference between a $1 bill and a $1,000 bill?
Is it the paper?
Is it the ink?
What is it?
I really want you take a minute to think about this because
in this question and lies the answer to a very good marketing lesson.
The difference between a $1 bill and a $1,000 bill is not in
the ink or the paper, but is in the MESSAGE on the paper.
What makes one bill more valuable than the other is the
difference in what the two bills say.
Same thing with your brochures and flyers.
What will make one flyer, brochure or marketing material more valuable to you is what’s said on the flyer or marketing material.
The better the marketing message...the more clients you get
from it...the more valuable it is to you.
Period.
Now what I'm going to share with you is an ultra-simple 3-step
formula that you can use to convert any "$1 flyer or brochure"
into a "$1,000 flyer or brochure".
So, here we go...
1. Always, always have a benefit-driven, compelling headline that contains the specific BENEFIT your target market would love to experience from your services.
The headline on your marketing materials is THE most important part of your marketing message and will determine whether someone continues reading the rest of your marketing message or not.
Here are a couple of quick headline tips for you:
* A big, bold promise in a headline always works great.
* Be specific with what you say.
* Talk about what your prospective clients WANT, not need.
* Don't ever use your name or your practice name as a
headline.
Remember, don't just throw together any headline real quick
just to get your flyer or brochure completed.
You should spend most your time, energy, and effort creating
the most compelling headline, specific to your target market,
that you possibly can.
It's just that important.
2. Always be sure to have some type of OFFER in your brochure or
flyer.
Probably one of the biggest and most common mistakes I see small business owners making, giving out a flyer or brochure that just describes the what they technical name, their offer and their contact information.
This is a MONSTROUS MISTAKE.
Every single marketing piece that you use should have some type
of specific (irresistible) offer that you want your prospective
clients to respond to.
For instance:
"Try My Rapid Relaxation Program for 1/2 Off",
"Schedule Your Back Pain Relief Massage By X/X/XX And
Receive X As My Special Welcome Gift"
*"Join My 'Enhance Your Golf Swing In 5 Weeks' Program
And Receive 1 Free Lesson From Bob Smith The Pro (a $75 Value)"
You could also joint venture with other businesses
3. Always have a very specific, clear CALL TO ACTION.
Simply put...always have a set of specific step-by-step instructions for your prospective clients to follow to respond to your offer.
Make the "response instructions" easy to understand and simple to follow.
As well, the more specific you can be with your instructions, the better.
Let me give you an example of a good CALL TO ACTION...
"Here's what you should do now:
1. Call my office M-F between 9am and 5pm at (732)555-5555.
2. Tell Sarah (she's my office manager) that you'd like to take advantage of our Feel Great For Valentine offer.
3. Sarah will than schedule your appointment, and I'll take care of the rest."
Again, it's specific, it's clear, and it's easy to follow.
The last thing that you want to do is put out a flyer or brochure that has a confusing set of response instructions, or even worse, has no call to action at all.
So, there you have it...a simple 3-Step Formula for turning average flyers and brochures into highly effective client attraction tools.
Please don't be fooled by how simple this formula is.
It might be simple, but I promise you that the results you'll get from flyers and brochures created using those three steps will generate a stream of new clients for you unlike anything you've ever experienced from a typical flyer or brochure.
Give it a try. You'll be happy you did.
:=)
Love and hugs
Joyce)
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Tuesday, July 03, 2007
Business Launch Day 22: Create My Proprietary System
Business Launch Day 22: Create My Proprietary System
People like to put things into neat little package so that they can digest the information more easily. They also want to trust that you know what you're doing and seeing it spelled out for them really helps. Make it easy for them to see what you provide by creating a program or system that will make it easy for people to trust you, to want to do business with you.
For my service I know that I have a specific approach of working with clients. I had to get them to implement X, then Y, then Z to see growth and because I had the opportunity to do this so many times. I realize that there was a pattern that I can call my system to help small businesses grow their business.
I know that my system will give me a lot of credibility. People can foresee getting results because the process seemed logical and doable.
• Find a niche
• Strategize your remarkable advantage
• Develop your core marketing message /materials
• Package what you do and know
• Get out there in a big way
• Generate Referral
• E-zine marketing
• Keeping in touch
• Networking
• Speaking
• Direct outreach/direct mail
• Publicity marketing
• Joint Venture/Strategic Alliance
• Lead Generation Website
• Mastery Selling System
• Plan for success
So the Business Abundance System tm is born
I've started sharing this process of creating a system or programs with my clients and they are getting great results too.
Steps to creating your own system:
Outline the steps that you take to get results for your clients
Keep it chronologically
Name your program or system based on the results you ideal clients gets
Congratulation you now have your own proprietary system to call your own
Big virtual hug
JOY)
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
People like to put things into neat little package so that they can digest the information more easily. They also want to trust that you know what you're doing and seeing it spelled out for them really helps. Make it easy for them to see what you provide by creating a program or system that will make it easy for people to trust you, to want to do business with you.
For my service I know that I have a specific approach of working with clients. I had to get them to implement X, then Y, then Z to see growth and because I had the opportunity to do this so many times. I realize that there was a pattern that I can call my system to help small businesses grow their business.
I know that my system will give me a lot of credibility. People can foresee getting results because the process seemed logical and doable.
• Find a niche
• Strategize your remarkable advantage
• Develop your core marketing message /materials
• Package what you do and know
• Get out there in a big way
• Generate Referral
• E-zine marketing
• Keeping in touch
• Networking
• Speaking
• Direct outreach/direct mail
• Publicity marketing
• Joint Venture/Strategic Alliance
• Lead Generation Website
• Mastery Selling System
• Plan for success
So the Business Abundance System tm is born
I've started sharing this process of creating a system or programs with my clients and they are getting great results too.
Steps to creating your own system:
Outline the steps that you take to get results for your clients
Keep it chronologically
Name your program or system based on the results you ideal clients gets
Congratulation you now have your own proprietary system to call your own
Big virtual hug
JOY)
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Monday, July 02, 2007
Press Release Perfection
MY FIRST TRY
Serial Entrepreneur Joyce Oladipo Respond to Frustrated Small Business Owners about the Launch of their Own Business
Business and marketing coach Joyce Oladipo answers the most asked questions about what's really holding people back from starting a business that really makes them money. Over the years she has identified the key obstacles stopping people today from taking the plunge. Now in her blog she is recording a step by step system that you can use to launch your own business within 90 days to start making you money.
Luxembourg,Lux (PRWEB) March 5, 2007 -- Business and marketing Coach Joyce Oladipo will record every move of her new business —live—as it grows from just having a small business that makes you no money to having a business that makes more money that than expected.
“Small business owners can see how a fellow small business owner builds a business from starch. All known and unknown obstacles will be seen too” says serial entrepreneur Joyce Oladipo. “Hopefully, they will also pick up great ideas concerning starting a new business as well as inspiration toward their own business’ success!”
Visitors to the site will witness specific marketing strategies that will help with my success
The list includes:
- Having a Unique Perceived Benefit
- Ezine
- An Educational based marketing
- Implementing and automating system and automation
- Packaging a product or service
- A Lead generation system
- Overcoming clients obstacles
- Getting traffic to a site
- Using contact management system
She’s recording her results live in her blog and she offering her solution to any problem she experience. You can see it at http://beawealthyentrepreneur.blogspot.com
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Serial Entrepreneur Joyce Oladipo Respond to Frustrated Small Business Owners about the Launch of their Own Business
Business and marketing coach Joyce Oladipo answers the most asked questions about what's really holding people back from starting a business that really makes them money. Over the years she has identified the key obstacles stopping people today from taking the plunge. Now in her blog she is recording a step by step system that you can use to launch your own business within 90 days to start making you money.
Luxembourg,Lux (PRWEB) March 5, 2007 -- Business and marketing Coach Joyce Oladipo will record every move of her new business —live—as it grows from just having a small business that makes you no money to having a business that makes more money that than expected.
“Small business owners can see how a fellow small business owner builds a business from starch. All known and unknown obstacles will be seen too” says serial entrepreneur Joyce Oladipo. “Hopefully, they will also pick up great ideas concerning starting a new business as well as inspiration toward their own business’ success!”
Visitors to the site will witness specific marketing strategies that will help with my success
The list includes:
- Having a Unique Perceived Benefit
- Ezine
- An Educational based marketing
- Implementing and automating system and automation
- Packaging a product or service
- A Lead generation system
- Overcoming clients obstacles
- Getting traffic to a site
- Using contact management system
She’s recording her results live in her blog and she offering her solution to any problem she experience. You can see it at http://beawealthyentrepreneur.blogspot.com
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Business Launch Day 21: Package Your Service to Rise above Your Competition
Human nature seems to want to make us "package" ideas, categories people and label things. I make thing much easier.
Here are the steps I took to package my service.
1. Identified the unique selling preposition for my service
I created a package that includes everything my clients need to experience the USP of my service.
2. Create a workflow diagram for my service. Created my own proprietary system or program
List all the steps I took to virtually help my clients and create a system or program. I created "continuity" programs instead of one session at a time, so clients can get better result.
3. Create a method to present my service
I present my service as a list of steps to delivery service.
4. Named my service
The name of my packages described my USP, and it was distinctive to remember. "Condensed 2-hours Business Growth Marketing Program (http://www.bookmoreclients.com/bgmp.html).
5. Add a risk reversal to my service
I guaranteed my work and stood behind what I do
6. Prices my service
I charged enough to make profit. I gave 'em options
Now outline your steps you take to help your client. Create a system or program of it. Next name the system or program based on the result your clients will want to get from it. Transform your service to include continuity programs that includes a time period. Include a guarantee then price your service to make you money. It's that
Love and success,
:)
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Here are the steps I took to package my service.
1. Identified the unique selling preposition for my service
I created a package that includes everything my clients need to experience the USP of my service.
2. Create a workflow diagram for my service. Created my own proprietary system or program
List all the steps I took to virtually help my clients and create a system or program. I created "continuity" programs instead of one session at a time, so clients can get better result.
3. Create a method to present my service
I present my service as a list of steps to delivery service.
4. Named my service
The name of my packages described my USP, and it was distinctive to remember. "Condensed 2-hours Business Growth Marketing Program (http://www.bookmoreclients.com/bgmp.html).
5. Add a risk reversal to my service
I guaranteed my work and stood behind what I do
6. Prices my service
I charged enough to make profit. I gave 'em options
Now outline your steps you take to help your client. Create a system or program of it. Next name the system or program based on the result your clients will want to get from it. Transform your service to include continuity programs that includes a time period. Include a guarantee then price your service to make you money. It's that
Love and success,
:)
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
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