Some of us have a compelling story. We are drawn to our particular skill, talent or profession by a compelling moment that changed everything in our lives and it’s because of that moment that we decided to dedicate the rest of our professional lives to doing what we do right now.
My compelling story is pretty much detailed on my ecadamy profile. I’ve been repeated getting some emails from people that have read it and thought that was one of the reasons they subscribed to my “Attractive Marketing” ezine and hired me. It spoke to them because I’d been in their shoes too at one point. They told me that they too have traded time for money and I was getting nowhere. They were also having trouble with keeping up with the bills that was coming in and that to see someone survive it and thrive, makes them fill they can do it too.
You may have a compelling story that no one else has. You compelling story may be that you overcame a serious challenge in life or in business that caused you to change your course and do what you do now to help others with the same struggles.
I sometimes use my compelling story “filling my business to capacity in less than 10 months and keeping it consistently full” when I talk to potential clients.
So start creating your compelling story around your business. What brought you to do what you are doing today?
After creating mine, I sprinkled some on my marketing materials and in conversation too.
WHAT IS YOUR STORY?
Big virtual hug
Joyce
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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
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