Business Launch Day 3: Building a vision for my marketing

How many people do you know that has started a business, with no vision statement “Business plan”? Yeah I’ve met a lot of those people too. They are usually not the ones that are marking ends meet.

All successful business owners have a business plan to guide them. The question we need to ask our self is: “Am I going to be serious about my business or am I just going to dream about being successful?”

No more ad hoc marketing- having a business plan is crucial and it makes a big difference in the way we grow our business.

Here is my simple, effective and non-complicated business plan. You can copy the template to create your business plan too.


Statement of Purpose

I am a full time business growth marketing consultant, whose income is derived from helping small businesses growth their business in less time with ease.

Goals

Financial

6 month (June 2007 – December 2007): To gross $60,000
12 month: To gross $100,000 in 2008
24 month: To gross $ 240,000 in 2009
36 month: To gross $ 375,000 in 2010

Marketing strategies

Attend (and sit on the local board of) a BNI Breakfast Networking Group because many of the members are self-employed and looking for new was to grow their business (and so are their friends)

Give business growth seminars because my ideal clients love going to marketing seminars to learn how to grow their business and make more money

Give free tele-seminars on various Business Growth topics because it’s a way of getting new people to hear about me and sample what it’s like to work worth me, at a low cost.

Send my bi-weekly ezine entitles “Attractive Marketing” because my ideal clients and referrals fine is useful

Regularly write articles for association newsletter because readers of these ezine will sign up for event and classes

Create strategic alliances with people who share the same clients and target audience as I do because I can drastically reduce the amount of time I use to spend looking for these people.

Be a guest on a podcast/radio show at least three times a year

Promotional Materials

Direct mail letters
Booklets
Ezine
Trade shows “Special report”
Business cards
Press Kit
Video
Audio

Programs

The Basic Coaching Program for Individuals
The Boot Camp Group Program
The Client Attraction VIP Total Access Mentorship Program

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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.