Business Launch Day 14: Construct a Compelling Marketing Message

Ok, now that I’ve crafted my ideal client profile. It’s time to start thinking about my marketing message. What I say to others about me and what they read about what I do in marketing materials.

If people’s eyes just glaze over every time I tell them about what I do, if they are not getting enthusiastic at all then my message is not working. My marketing message is the make-or-break element of the growth of my business.

Your message is compelling when a potential client say “Wow, you’re exactly what I need! Can I have your card?”

Once I have developed an effective marketing message I started to use it in all my marketing materials such as:

• Flyers
• Advertisements (print, radio, T.V.)
• Business cards
• Selling presentations
• Website
• Speeches and workshops
• Daily correspondence
• Proposals
• Brochures

Here are steps I used to create my marketing message

1. Identify your target market
2. Identify the problems they face
3. Present your solutions to their problem
4. Present your results

My claim is “I help small business owners struggling to market their business effectively, grow their business by 60% or more in 60 day or less.”

And my elevation speech is “I work with small business owners struggling to market their business, grow their business by 60% or more in 60 day or less. What separates me from the others is that I only specialize in helping you grow your business. I implement a specific step-by-step marketing system that helps you see results in as little as 60 days without spending extra money on advertising. As a result, those who work with me grow the business with ease in less time.

Would you like to know more?”

I got a lot of attention with that one when I used it in at my networking event.

Use my template below to create yours.

“I would with (insert ideal client) who struggle with (insert client challenges) and would like to (insert result and benefits)

What separates my service from the other (insert competitors) is (insert your USP) and because of this clients receive (insert motivator and your claim)

My tag line or slogan is “Grow your Business by 60% or more in 60 days”.

My tagline contains the entire essence of what I do, including results. You can use your tagline instead of your elevation speech of you are press for time, I also use my tagline on my

1. Business cards
2. Marketing material
3. Voice mail
4. Website
5. Email signature
6. etc.


=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.