9 Ways to Get More for Your Marketing Dollars with Improved Marketing Results

1. Deliver an educational based message. People want information, that’s why they surf the internet, attend seminars, subscribe to ezines, network and request free information. With educational based marketing, you establish trust and credibility by giving free information that helps solve their problem. Educational based marketing captures prospects earlier in the decision process and establishes a relationship of trust, resulting in dramatically high return for your marketing. What could be easier!

2. Do you have an ezine, well simplify it. Many small business owners produce multi-page ezine or newsletters that cost a fortune to design, print and mail. Remember, the purpose of an ezine is to deliver information and reinforce why prospective clients should choose you over other businesses. A simple educational alert of even one or two pages works just fine. Your ezine size is not nearly as important as the value of information in your ezine and how often it been sent.

3. Most businesses don’t need a brochure, so don’t spend money on four-color brochures except you have a business that sells something colourful, such as art or gemstones. They’re expensive and, in most cases, not necessary. And even then, you can often find alternatives that are less expensive than brochures, such as photographs. If you want a beautiful “gemstone” to impress your prospects, your clients or yourself, that’s fine. But don’t expect it to be a cost effective part of your marketing program.

4. Don’t use institutional ads. Institutional ads are the thing of the past. For decades institutional ads have made impressions on audience without generating measurable results. But what’s good with an impression if you don’t know the identity of the person on whom you made the impression. The best way to advertise is use to use a lead generation method. An accountable a method that generate inquiries from genius prospects, so you can tell what works and what doesn’t

5. It’s not effective to deliver your marketing message through mass marketing. Newspaper or magazine ads or TV commercial, are the most expensive type of marketing. You’re using media tone and space to explain how you can help someone solve their problems. Instead, I suggest you use the media to offer your message and not to deliver your message, so when prospects interested in your service contact’s you, send them your information packet or a direct marketing letter make sure you get their email address too. This allows you to deliver much more information to the person who was interested and you can build must better relationship.

6. Don’t’ use media publicity to gain exposure. Media exposures usually don’t directly affect your bottom line. To increase publicity’s effectiveness, use it to establish credibility and generate inquiries from qualified prospective clients

7. Stop cold calling. I’ve never heard anyone say they like to be solicited by telephone. I urge you to invest in a marketing program that attracts qualified inquiries. Lead generation marketing is the best way to get lead for your business. Try paying for a lead generation ad in a local newspaper to get people to call you instead.

8. Hire an independent coach. Focus on securing a Partner not just an advisor. As the business world continues to evolve and change, it’s imperative to follow a strategic path that is easily upgradeable, expandable, and flexible. In order to have focus and achieve your ultimate vision you need a good success team. Your coach is not someone who just gives advice and leaves you on your own. Your coach should be someone who holds you accountable for the profitability in your business, someone who holds you accountable for the barriers you need to overcome, and someone who can guide you down a business path that allows you to continually exceed your definition of success. Bottom line, your coach should help you execute not continue to just make plans. If you’re currently working with a coach or a consultant and you’re not achieving the profitability goals you’re seeking, re-think the relationship and determine if they’re really a strategic partner or just an advisor.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.