Useful Tools and Links I Found Pretty Cool

I have just carve out a little time today to give you a glimpse of some o the tools I use that I think you would get the most value off.

Process mapping
SmartDraw- www.smartdraw.com

Mind mapping
Mindjet- www.mindjet.com

Develop a strong will to work on what import
Temptation blocker- www.webjillion.com

Cut your audio learning time by half
Window media player- Play speed setting

Speed read PDF's and word documents even is you can speed read right now
Really easy reader- www.reallyeasyreader.com

Never waste time looking for password
Roboform- www.roboform.com

Never search for a file again
Google desktop- http://desktop.google.com

Leverage Google for company email
Google Hosted - www.google.com/hosted

Get everyone on the same page
Google Calendar - www.google.com/calendar

Have all your data at the tip of your hand
Box.net - www.Box.net

Check them out alright. They are pretty cool.

What tools have you used that have been pretty productive?


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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 14: Construct a Compelling Marketing Message

Ok, now that I’ve crafted my ideal client profile. It’s time to start thinking about my marketing message. What I say to others about me and what they read about what I do in marketing materials.

If people’s eyes just glaze over every time I tell them about what I do, if they are not getting enthusiastic at all then my message is not working. My marketing message is the make-or-break element of the growth of my business.

Your message is compelling when a potential client say “Wow, you’re exactly what I need! Can I have your card?”

Once I have developed an effective marketing message I started to use it in all my marketing materials such as:

• Flyers
• Advertisements (print, radio, T.V.)
• Business cards
• Selling presentations
• Website
• Speeches and workshops
• Daily correspondence
• Proposals
• Brochures

Here are steps I used to create my marketing message

1. Identify your target market
2. Identify the problems they face
3. Present your solutions to their problem
4. Present your results

My claim is “I help small business owners struggling to market their business effectively, grow their business by 60% or more in 60 day or less.”

And my elevation speech is “I work with small business owners struggling to market their business, grow their business by 60% or more in 60 day or less. What separates me from the others is that I only specialize in helping you grow your business. I implement a specific step-by-step marketing system that helps you see results in as little as 60 days without spending extra money on advertising. As a result, those who work with me grow the business with ease in less time.

Would you like to know more?”

I got a lot of attention with that one when I used it in at my networking event.

Use my template below to create yours.

“I would with (insert ideal client) who struggle with (insert client challenges) and would like to (insert result and benefits)

What separates my service from the other (insert competitors) is (insert your USP) and because of this clients receive (insert motivator and your claim)

My tag line or slogan is “Grow your Business by 60% or more in 60 days”.

My tagline contains the entire essence of what I do, including results. You can use your tagline instead of your elevation speech of you are press for time, I also use my tagline on my

1. Business cards
2. Marketing material
3. Voice mail
4. Website
5. Email signature
6. etc.


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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

9 Ways to Get More for Your Marketing Dollars with Improved Marketing Results

1. Deliver an educational based message. People want information, that’s why they surf the internet, attend seminars, subscribe to ezines, network and request free information. With educational based marketing, you establish trust and credibility by giving free information that helps solve their problem. Educational based marketing captures prospects earlier in the decision process and establishes a relationship of trust, resulting in dramatically high return for your marketing. What could be easier!

2. Do you have an ezine, well simplify it. Many small business owners produce multi-page ezine or newsletters that cost a fortune to design, print and mail. Remember, the purpose of an ezine is to deliver information and reinforce why prospective clients should choose you over other businesses. A simple educational alert of even one or two pages works just fine. Your ezine size is not nearly as important as the value of information in your ezine and how often it been sent.

3. Most businesses don’t need a brochure, so don’t spend money on four-color brochures except you have a business that sells something colourful, such as art or gemstones. They’re expensive and, in most cases, not necessary. And even then, you can often find alternatives that are less expensive than brochures, such as photographs. If you want a beautiful “gemstone” to impress your prospects, your clients or yourself, that’s fine. But don’t expect it to be a cost effective part of your marketing program.

4. Don’t use institutional ads. Institutional ads are the thing of the past. For decades institutional ads have made impressions on audience without generating measurable results. But what’s good with an impression if you don’t know the identity of the person on whom you made the impression. The best way to advertise is use to use a lead generation method. An accountable a method that generate inquiries from genius prospects, so you can tell what works and what doesn’t

5. It’s not effective to deliver your marketing message through mass marketing. Newspaper or magazine ads or TV commercial, are the most expensive type of marketing. You’re using media tone and space to explain how you can help someone solve their problems. Instead, I suggest you use the media to offer your message and not to deliver your message, so when prospects interested in your service contact’s you, send them your information packet or a direct marketing letter make sure you get their email address too. This allows you to deliver much more information to the person who was interested and you can build must better relationship.

6. Don’t’ use media publicity to gain exposure. Media exposures usually don’t directly affect your bottom line. To increase publicity’s effectiveness, use it to establish credibility and generate inquiries from qualified prospective clients

7. Stop cold calling. I’ve never heard anyone say they like to be solicited by telephone. I urge you to invest in a marketing program that attracts qualified inquiries. Lead generation marketing is the best way to get lead for your business. Try paying for a lead generation ad in a local newspaper to get people to call you instead.

8. Hire an independent coach. Focus on securing a Partner not just an advisor. As the business world continues to evolve and change, it’s imperative to follow a strategic path that is easily upgradeable, expandable, and flexible. In order to have focus and achieve your ultimate vision you need a good success team. Your coach is not someone who just gives advice and leaves you on your own. Your coach should be someone who holds you accountable for the profitability in your business, someone who holds you accountable for the barriers you need to overcome, and someone who can guide you down a business path that allows you to continually exceed your definition of success. Bottom line, your coach should help you execute not continue to just make plans. If you’re currently working with a coach or a consultant and you’re not achieving the profitability goals you’re seeking, re-think the relationship and determine if they’re really a strategic partner or just an advisor.

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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

I Have a Story for Business Launch Day 7

Some of us have a compelling story. We are drawn to our particular skill, talent or profession by a compelling moment that changed everything in our lives and it’s because of that moment that we decided to dedicate the rest of our professional lives to doing what we do right now.

My compelling story is pretty much detailed on my ecadamy profile. I’ve been repeated getting some emails from people that have read it and thought that was one of the reasons they subscribed to my “Attractive Marketing” ezine and hired me. It spoke to them because I’d been in their shoes too at one point. They told me that they too have traded time for money and I was getting nowhere. They were also having trouble with keeping up with the bills that was coming in and that to see someone survive it and thrive, makes them fill they can do it too.

You may have a compelling story that no one else has. You compelling story may be that you overcame a serious challenge in life or in business that caused you to change your course and do what you do now to help others with the same struggles.

I sometimes use my compelling story “filling my business to capacity in less than 10 months and keeping it consistently full” when I talk to potential clients.

So start creating your compelling story around your business. What brought you to do what you are doing today?

After creating mine, I sprinkled some on my marketing materials and in conversation too.

WHAT IS YOUR STORY?

Big virtual hug

Joyce



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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 7: My “WOW” Factor That Got People to Want To Work With Me.

Discovering or creating my unique selling proposition or extra value proposition is one of the steps I need to complete before going out there to market my business. Before I can complete it however, it is important for me to have a good understanding of this very important concept.

In order for any business to grow and survive in this challenging market place of the 1990's and beyond I must be able to successfully answer these two questions:

1. Why do people buy from me?
2. If they aren't buying from me now, why should they.

A USP/EVP is more than just a cute slogan or catchy phrase. If there is no benefit there them it’s not a USP/EVP.

Here are the steps I took to create my USP/ EVP

1. Contact some of my customers or prospects and invite them to share with me why they do business with me or my competitors and why they needed this service.

2. Conduct a focus group with my virtual staff in order to gain their perspective of my USP.

3. Do a competitive analysis of my key competitors in order to isolate their strengths and weaknesses.

4. Compile all of the information gained from this research, my prospect or, and my competitions and clearly define their USP.


Here is what have been able to come up with and I’m still working on it.

Grow Your Business by 60% or more in 60 days without spending extra money on advertising

You Unique Selling Preposition/ Extra Value Proposition must answer these questions?

1. Of all the people in my field, what do I do that others do not?
2. What features of my practice set me apart from others?
3. What benefit can I promise that others do not
4. What should y prospective client worm with ME as oppose to someone else?

Grab a paper and take some time to think about your offers as oppose to what your competitors are offering and write it down. We’ll use this later in this 90 days launch to educate your environment on what make you unique in your field. I notice clients pay attention to this.

Create a practice that is truly noticeable. Seth Godin urges us to put the Purple Cow into everything we build and everything we do, to create something noticeable. His book is a manifesto for business owners who want to create product and service that are worth marketing in the first place.

Try adding extra values to your offers too. Add power and credibility to your service

Here are a few examples of winning USP’s I know of.

1. Avis Rent a Car “We’re number two. We try harder.”
2. Federal Express “When it absolutely, positively has to be there.”
3. Domino’s Pizza “Fresh, hot pizza in 30 minutes or less”

What do all three of these slogans have in common? They
are powerful statements of uniqueness that helped to propel
their respective companies to success.

Avis Car Rental knew that Hertz, the number one car rental
company, was so much bigger than them that they couldn't
compete head on so they positioned themselves as the number
two car company that worked harder for the customer.

Federal Express based their slogan on a promise of delivery
reliability. Dominos based their slogan on the fact that most
pizza eaters don't care how much stuff is on it but that it was
hot, fresh, and delivered fast.


Live Up To Your USP

Be bold when developing your USP but be careful to ensure that you an live up to your USP. Your USP should have promises, guarantees,policies and procedures, employee evaluations and other reinforcing processes to make each USP come alive.

Having a strong USP can make your business super successful, on the other hand, having a USP that you can't live up to is suicide. I'm sure that Domino's had to eat the cost of a lot of pizzas when they didn't arrive within 30 minutes, but they developed a system that allowed them to deliver on their promise consistently.

Come on get going. Start working on your winning USP.

Love and Success,

Joyce




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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 4: Research My Niche and Craft My Ideal Client Profile

No matter how unique my service is. I had t make sure that I was marketing to the right audience because if I try to market my product and service to the wrong people, I’ll quickly go out of business. SO the first thing I did after getting my team was to define who my target market is. You can’t be all thing to all men.

A niche market is a specific group of people or businesses who wants and needs your products and services, and can afford to pay for it. Because am targeting a smaller number of people with the same amount of money. I’ll get more for my money because I’m spending more per prospect than I would if I market to a bigger market.

One huge advantage of niche marketing is that its client centred! And that’s because I’m finding specific value added solutions that helps them solve their problem and meet their needs.

How did I find my niche: I answered these questions

1. Who are my best clients?

2. What do my best clients have in common?
• Income

• Geographic Location

• Number of children

• Age

• Lifestyle habit and hobbies

• Employments type

• What car they drive

• Number of employees

• Number of offices

3. Who are my worst clients?

Who are my worst clients with regard to the income they generate, how difficult it is to work with them and how much profit will they generate.

What do my best clients have in common?

1. Where can my prospect be found?

• At home, what time are they at home, what neighbourhood do they live?

• Where do they work?

• What organizations do they belong to?

• What conference or workshops do they attend?

• What other professionals service provide them services?

• What website do they visit frequently?

• What directories are they listed on?

• What publications do they read?

• What radio station do they listen too?

• Speak to a list broker to find out if these groups has a mailing list (90% of the time there is always a list- no matter how obscure the niche might sound)

• Where do they network?


4. Do I have any expertises related to specific types of business or people?

I notice that I have experience with working with service professionals. People like to buy from people that have “been there and done that” and walked in their shoes. If you have experience as a practitioner in a niche you’ll have an advantage selling to that niche.

5. Can I easily contact my niche?

I will not choose a niche that doesn’t have an association, a trade publication, or hold conference, because these are the primary tools for contacting my prospects fast and fuelling my word-of-mouth effort.

6. Can the niche afford my products and service?

The niche that ‘am marketing too needs to be affluent enough to buy my products and service without having to worry too much about over spending.

7. Is there a successful track record of selling my type of products and services to this niche?

8. How much competitions are there in the niche

It’s better to jump up and down in a pond than an ocean. The more competitors I have to deal with, the more aggressive my marketing effort will have to be to be the winner.

9. Is the nice big enough to sustain your business?

I have to enter a niche that has the economic to sustain my business over time. One of the first calculations you should do when deciding a niche is a breakeven assessment. The assessment tells you hoe much of the market you have to penetrate just to breakeven in the first year.

Steps I took to find my niche locally:

1. I looked in the yellow pages under the business category. I looked at what my competitors are doing, what they are not doing, and what appeals to me. I wrote it all down.

2. I went to my local library and look at several different yellow pages directories in different locations to get more information.

3. By now I had a good understanding of what gaps- weakness (as well as strengths) each of these competitors has.

4. Then I rang them up and ask them to send me information on their services. You may want to ask a friend to do this for you. By getting these information you now get more details about their business

5. Then I rang at least 15 potential prospects from my niche. I told them that I was thinking about starting a business that helps them solve their problems and you really like to ask them a few questions. Most of them will be happy to help but you must make it clear you are not trying to sell them anything.

6. Now I have everything I needed to find out what my prospect would like and dislike, what my competitors are not providing and what I’ll like to do.

Because I was also planning on going online I took these steps to find my niche online:

1. I checked online for my preferred business. I looked at what my competitors are doing, what they are not doing, and what appeals to me. I wrote these all down.

2. I research where my competitors gathered. Visit online discussion groups at:

• Yahoo: http://groups.yahoo.com

• Google: http://groups.google.com

• MSN: http://groups.msn.com

Then I did a search to find people in the profession I’ve chosen. I just entered the name of the profession in the search box and waited for what came up.

I did the same with online networking groups at:

• Ecadamy: www.ecadamy.com

• Ryze: www.ryze.com

• Linkedin: www.linkedin

You can use the same technique to find organizations and associations of your potential clients.

3. I participated in discussions on their boards, forums and blogs. Join the groups that interest me, began reading their discussion, and start posting questions as well as answer post by others. I got involved in conversations. By doing this I was able to accomplish these few things:

• I became more knowledgeable about the niche.

• I discovered how to find and reach prospects in the niche

• It was now easy for me to decide if the niche I’m planning in pursuing is profitable niche to build a business around.

Go to www.goole.com and search on “profession name + association”. For example, “healing arts association”. This is where you can find if your chosen profession has a membership site.

Having answered all these questions you should have a good idea of the type of people and business you would like to focus on.

Craft your ideal client profile

I’m going to ask you to stop serving anyone and everyone that comes your way. I know this sound contradicting. It isn’t? It’s actually the core of you having a successful business, believe it or not.

Before I move forward, here are several things that universally constitute my ideal client:

1. Those I really enjoy working with.

2. Those who need my help badly.

3. Those who recognize that working with me is essential

4. Those who will get great results from working with me (and write testimonials to prove it)

5. Those who will tell others about me and refer other clients over and over again

6. Those who can easily be identified and contacted

7. Those who are happy to pay my worth without negotiating

I wanted a business full of these types of people (Trust me, it’s a lot more fun and it’s not difficult to get). To have a business filled with these types of people, I needed to stop marketing to anyone and everyone and start targeting a specific target audience.

Here are a few steps I used to craft my ideal client profile:

1. I got specific about, who my best clients are.

To do this I started thinking about my most favourite client or a classic client I'll like to work with. Someone that fits the criteria I outlined earlier.


2. The I wrote down my ideal clients situation that I can solve, their struggles, and any other common denominating aspects that would a requisite for being the best client for my product and service

Try using these steps to define your target audience and craft you ideal clients too.

Try using these steps to define your target audience and craft you ideal clients too.
If you have any questions at all about this just leave a comment, I’ll replay immediately.



Love and success,

Joyce



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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 4: Interview/Hire a virtual assistant. Build a team for success

If you want to grow your business, you need a virtual assistant, and by “grow”, what I really mean is “make more money”.

You maybe thinking you do not have enough money to hire an assistant but a virtual assistant doesn’t have to be expensive. You can have someone work in your office or on their computer from somewhere across the country for a fraction of hiring someone full time. You can even hire a part-time college student.

Virtual assistant charge you for the actual time worked. Which mean, if they only worked 65 minutes on your project, you only pay the hourly rate for that 65 minutes.

Some virtual assistant usually have two payment options: Pay-As-You-Go (hourly) rate or a Prepaid Retainer (at a reduced rate) usually 10 hours per month, which is my preference

I have been working with a virtual assistant for one year and I have a fantastic relationship with her. Her name is Liz and she lives in Boston. I started with a 5-hour Retainer, additional hours are billed at the same retainer rate.

The 5-hour Retainer Rate is $55 an hour, billed in one-minute increments, with a five hour minimum rate of $275 paid in advance every month. BONUS: HTML newsletter maintenance at five-hour retainer rate.

Then I upgraded to a 10-hour Retainer hourly rate for a long-term partnership. Additional hours are billed at the same retainer rate; however, unused time does not roll over to the next month. The 10-hour Retainer Rate is $50 an hour, billed in one-minute increments, with a ten hour minimum ($500) paid in advance every month. BONUS: HTML newsletter maintenance at 10-hour retainer rate.

Here are a few tasks I was able to delegate out:

• Confirm client Condensed 2-hours Business Growth Marketing Programappointments
• Enter business cards/contact information into ACT
• Planning business and personal travel- planes, car, hotels, vacations
• Sign me to other teleclasses and workshops
• Internet research and fact checking
• Editing and proofreading
• Maintaining ezine and clients mailing
• Formatting and sending ezine
• Submitting my articles to other publications and articles sites
• Placing ad in other publications and websites
• Designing PowerPoint presentation
• Mail thank you notes

Here are the things I did to get my virtual assistant

• I visited www.AssistU.com and filled out a form detailing what things I need delegated and what my business goals are.
• I also did a search on Google for “Virtual Assistant” and got several leads and organizations.
• I was recommended a few VA’s. I also found a few VA’s from some VA organisations.
• Did a few interviews with the one’s I found interesting and made a few selections
• I worked with different VA’s for 4/5 months before I decide on the VA I work with now.


If you can not quite see how an assistant could help you deal with all the time-suckers in your business, keep a log of your business activities for a week, including how long each task takes for you to complete, then review it. Circle all the tasks that an assistant can help you with (there should be quite a few!). Consider the numbers of hours those things has taken you to accomplish, and decide if the £25-£50 an hour for the assistant would be worth the investment. If you think you can't afford it right now why not ask around in your network for someone who would be interested in an exchange of service.

Here is a list of recommended virtual assistant service I know:

www.teamdoubleclick.com

www.virtualassistantnetworking.com

Donna Toothaker
www.1stca.com

LauraLee Sparks, The Simple Solutions ~ Virtual Assistance
www.TheSimpleSolutionVa.com

Michelle Murphy
www.Murphyassistants.com


You want to look for Va’s that are well-versed in helping entrepreneurs grow their business. Start small and add hours as you feel comfortable and for what you find necessary. You’ll never regret it.

Love and success

Joyce

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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Gigantic tubs of Popcorn

I remember a few months ago I saw the movie "The Departed" starring
Jack Nicholson, Matt Damon and Leonardo DiCaprio. In my
opinion, the movie was just okay and really didn't live up
to the hype.

Of course, whenever I go to the movies, I need to get
popcorn. Since I went with a friend of mine, we ordered large. Big
mistake! The popcorn was friggin' huge. This ginormous tub
of popcorn was enough to feed a small village of children
for a week!

And don't even get me started on the size of the Coke. The
soda was almost bigger than my head! And honestly now,
should you consume anything that's bigger than your head?

I also realize that in America, bigger is better. The
average American would rather shovel loads of slop from a
buffet line than get tiny portions at a fine French
restaurant.

Consumers are also attracted to people who are larger than
life. They are fascinated with celebrities no matter how
they became celebrities. Take, for example, Paris Hilton.
She is simply famous for being famous.

Look at Anthony Robbins. He was doing small personal
development seminars in Holiday Inns before he was put on
television by an infomercial company. Tony became a
celebrity by paying for media time.

No matter what your business is, if you can create a larger
than life persona and become a celebrity, even if you're
just a celebrity to your target market, your business will
never lack for leads, customers or profits.

Celebrity is something that you can manufacture and
something you should do.


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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 3: Building a vision for my marketing

How many people do you know that has started a business, with no vision statement “Business plan”? Yeah I’ve met a lot of those people too. They are usually not the ones that are marking ends meet.

All successful business owners have a business plan to guide them. The question we need to ask our self is: “Am I going to be serious about my business or am I just going to dream about being successful?”

No more ad hoc marketing- having a business plan is crucial and it makes a big difference in the way we grow our business.

Here is my simple, effective and non-complicated business plan. You can copy the template to create your business plan too.


Statement of Purpose

I am a full time business growth marketing consultant, whose income is derived from helping small businesses growth their business in less time with ease.

Goals

Financial

6 month (June 2007 – December 2007): To gross $60,000
12 month: To gross $100,000 in 2008
24 month: To gross $ 240,000 in 2009
36 month: To gross $ 375,000 in 2010

Marketing strategies

Attend (and sit on the local board of) a BNI Breakfast Networking Group because many of the members are self-employed and looking for new was to grow their business (and so are their friends)

Give business growth seminars because my ideal clients love going to marketing seminars to learn how to grow their business and make more money

Give free tele-seminars on various Business Growth topics because it’s a way of getting new people to hear about me and sample what it’s like to work worth me, at a low cost.

Send my bi-weekly ezine entitles “Attractive Marketing” because my ideal clients and referrals fine is useful

Regularly write articles for association newsletter because readers of these ezine will sign up for event and classes

Create strategic alliances with people who share the same clients and target audience as I do because I can drastically reduce the amount of time I use to spend looking for these people.

Be a guest on a podcast/radio show at least three times a year

Promotional Materials

Direct mail letters
Booklets
Ezine
Trade shows “Special report”
Business cards
Press Kit
Video
Audio

Programs

The Basic Coaching Program for Individuals
The Boot Camp Group Program
The Client Attraction VIP Total Access Mentorship Program

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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 2: Prioritize My Marketing List

If you’re like me, frustrated by the sheer volume of tasks that cross my desk each day, then you’ll understand. I notice that I barely get anything done sometimes; it’s frustrating because things are just piling up. Sometime I wish someone can just tell me what to do first instead of having to play the guessing game. Well I’ve found a system- The Franklin Covey system of prioritizing your day (www.franklincovey.com). It’s a system that made a tremendous impact on the way I run my tasks each day. Steve Covey the author of the “The 8th Habit” was invited to Luxembourg to teach how to effectively manage our time and he mentioned the system.

Here is how I used the system. Instead of listing all the to-do’s that I have in my plate with no rhythm, I organize them into “What Matter Most” I suggest you go to the website I mention above and take their day long management course on prioritizing task for your business. It’s extremely helpful.

Here are the steps I took to priorities my task:

I wrote all the task I needed to get done including the day’s workload and other tasks. I didn’t bother to write them in a particular order, then I using a column labelled “A.B.C” and categorized each task.

“A” is what I MUST get done today without question
“B” is what’s important to get done
“C’s” are stuff that can wait for a few more days.

Once‘ve ranked them, I then re-rank the alphabet- A’s by numbering A1, A2, A3 etc. This has been a fantastic way for me to get all the important things done, instead of procrastinating.

If you really don’t have time to work on your marketing, then you might need to create daily breakout where you take time off for about 30mins to work on your marketing.

And if your existing clients are the one taking too much of your time, try clustering your client appointment for efficient use of your time, by having a new schedule about when clients can see/work with you. With that, you can free up time to market to new prospects, network, write articles/press release, or prepare for a talk.

Big virtual hug

Joyce

"The Business Growth Queen"



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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Day 1: Clear the Decks and Get Rid Of the Leaks in My Day

Here is the first day of my business launch.

One of the first things I did to get me started in growing my business is to make certain that I actually create time for marketing. You see, most people put marketing on the back burner, something they get to once they have out all the fires, once they answer all the email in their inbox, once they sent client what they have promise etc. I know it’s really important to do all this things, but we have got to realise that if we don’t make the time grow our business, out business will die.

Clear the decks and get rid of the leaks in my day.

I have set apart 4 hours of marketing per day for the next 90 day to grow my business. You might gasp at the number because you don’t spend any time marketing at all. If you think this might be difficult, you might have to look at what’s taking your time, because they are usually a lot of non-essential things that are eating up your time. I call this the “leaks” in your day. For example working on non-business things during the day, reading the paper, answering non business emails etc.

Here is how I clear my deck:

I listed all the things that take up my time each day. Including curricular and extracurricular activities

I tick the things that I could do without the next 90 days. Things that eats’ up a major part of my time.


This mantra will keep me going the next 90 days. “ A strong focus now created a different future later”

Big virtual hug

Joyce

"The Business Growth Queen"

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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Launch Your Business in 90 Days

This is scary. I will not fail. I must not fail. What if I fail I won’t. 90 days seems like a really long time if you are waiting for something, but if you have a LOT of work to do it really doesn’t seem like that much time.

Take a DEEP BREATH, Joyce. Tell yourself to focus. Now I will write the finishing touch of today’s blog.

BUT 1st! I want you to know I started this blog yesterday: “Launch your business in 90 days”. I’m hoping to show small business owners like mine how to grow their business from scratch in the next 90 days. A lot of people don’t know where to start with their marketing. In this blog, I would list the basic steps I take everyday that would help me with my marketing. Every success would be detailed in my blog. So make sure you check it out regularly.

Here are the lists of things ‘am going to do to grow my business.

Well, I better get to work!

Launch Your Business in 90 Days

Day 1 - 5:

• First of all I will clear the decks and get rid of the leaks in my day
• Prioritize my marketing task list
• Building a vision for my business
• Interview/Hire a virtual assistant. Build a team for success

Day 6 - 13:

• I will share how I will research my competitors to create a unique angle for my business.
• Strategize my remarkable advantage by developing a USP
• Create a compelling story and create a list of credibility factors
• I will get clear on my niche and expertise. I will tell you how I craft my ideal client profile, research my target audience because my business depends on it. I’ll check out where they hang out.

Day 14 - 21:

• I will work on constructing a compelling marketing message and come up with a claim. I’ll have my elevation speech memorised and create an effective tagline.
• I know what I offer so I’ll package my offers and charges and give options

Day 22 - 29:

• I’ll start creating my own proprietary program
• Create an effective business card that get clients
• I’ll create a lead generation site to help build my contact list
• I’ll improve my e-zine to add more value and build trust and also create a email signature that attracts clients
• To get me business out there, I’ll create a letter of introductions to educate my environment about what I do.

Day 30 - 44:

• I will share all the ’simple’ secrets I’ll use to get publicity. I share what works and what does not work.
• I will contact 20 radio or podcast stations to see if I can get my story covered. I will let you know step-by-step how it unfolds.
• I will begin to contact 100 internet marketing experts for a future marketing strategy for my ‘official’ website.
• I’ll team up with strategic alliances to get the word out

Day 45 - 55:

• I’ll start networking
• Once I have a lead generation site created, I’ll start getting traffic to website using these tactics. I plan to discuss and demonstrate how use them.

 Pay Per Click
 E-zine
 Cross Promotion
 Tele-classes
 Speaking engagements

Day 56 -89:

• Work my marketing pie. I will list what I did to get the best results.

 Network where ideal clients network
 Join association that allows me to rub shoulders with them
 Write articles for publication and website they like
 Create a few free stuff:

Special reports
Checklist
Templates
 Create a signature talk for a workshop/seminar they attend
 List the event in publications they read
 Set up a referral partnership/Joint venture with people they do business with on a regular basis
 Write an e-zine they would be interested in reading. Build a list.
 Give free (or paid) teleseminar they would dial in to.
 Start my own podcast and podcast with other business
 use of blogging
 use polls & forums
 Implement offline strategy and process

Direct mail

Day 90: LAUNCH PARTY!

Enjoy

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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

The Whole Truth, Nothing but the Truth about Launching Your Own Business

I'm re-launching BeAWealthyEntrepreneur.com, my business growth marketing business to show how you can successfully launch a business from scratch even if you have just little budget. On this blog I will share a lot of the secrets that I haven't shared before.

I have been in business for the past few years and over the years I have managed to refine the process I've used to grow my business to bring me more money. I would love to show you live how I would grow my business even if I have zero clients. These are easy step by step process that works for any business. I would document all my ups and downs, whatever challenges I face all the ways and all my success. It would be as if you were there with me.
There would definitely be moments where some things wouldn't get me the result I want but there are other strategies that I would implement that would work. All these I would share with you.

So come on! I am going on an adventure and I want you to enjoy the ride with me.

Are you ready?


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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

The ugly truth about your business...

The might be hard but what I'm about to tell you about your business is not fair.
But, it's the truth and it's a fact that you need to fully understand.

Here 'tis...

Being a master marketer of your business is more important
than being a master at what you do.

Sure, the guy who makes the best burger in town should be
more successful than McDonalds but he's not. Why? ‘Cause McDonalds has better marketing.

The best chiropractor in town should have the most business, but
she doesn't why? It because the lady down the street has a better marketing.

You need to be good at what you do but you also need to be
GREAT at marketing to succeed on a massive level. That's the
bottom line.

Get this fact hammered and you will surly rise to success.
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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.