Perhaps you've seen them, the Canary yellow plastic bracelets that carry the message...LIVE STRONG. This past year, the campaign for cancer survivors celebrated more than its one-year birthday. It also celebrated it success to have surpassed their projected goal of $5 million bracelet sales... a goal that even Lance had some doubt. They have sold $50 million. Not bad for a rubber band, right.
Why people are people buying?
It's wonderful to see that a lot of people are reaching into their pockets to by this inexpensive yet powerful message. After all, nobody twisted their arms.
Certainly the reason for the response is multi-faceted including Lance's massive awareness as he reaches for Tour de France for a 7th time. We can never under estimate the power this unique alignment can have combined with great language and ideas. Whether it is $100 K, 5$ M or $50 M, the same elements that make up this unique brand always exit. It is very clear as to why the brand exists; it is unique and has an intentioned impact.
And now due to this overwhelming success, LIVE STRONG is now rolling into a clothing and shoe line under the umbrella of NIKE. And it's a great thing. We project that if NIKE and Lance continue to stay true to the integrity that made the bracelets touch people hearts, LIVE STRONG clothes and shoes will fly off the shelves as well. And it's a great thing.
Very often businesses support charities as a side note or for political positioning. It's rare to see the connection to help people woven into the very fabric of their business --instead of the surface. So how could we even imagine how they managed to sell 50 million rubber bands one at a time?
P.P.S. If you loved this blog can you please FORWARD IT TO A FRIEND and encourage them to sign up for my FREE marketing tips at www.BeAWealthyEntrepreneur.com. They receive my FREE REPORT: The 26 Marketing Mistakes Stopping Small Businesses From Growing when they sign up!
Thanks!
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
2 comments:
Hi,
I think it is very good way of introducing yourself and with the help of these cards you can easily increase your business.Thanks for sharing such a nice information about to the yellow plastic bracelets. Plastic Cards.
شركة مكافحة الصراصير بالرياض
شركة مكافحة الفئران بالرياض
شركة تنظيف مسابح بالرياض
Post a Comment