How Do You Eat a Watermelon?

How Do You Eat a Watermelon?
By Joyce Oladipo "The Business Growth Queen"

All customers are not alike. Some have different views of the
world, different values and different belief systems. Yet, to sell
a customer successfully you must be able to communicate with
them within their 'view of the world.' Because people like people
who are like themselves.

Don't you like to do business with people who are similar to you?

When you understand this simple concept perhaps you can begin
to adjust your sales approach and close more sales. Just a suggestion!


The Global View of The World

Some people always look at the BIG picture. 'How is my decision
to buy going to affect the global economy, the environment or
my future retirement.' What about my city, my state or the
nation as a whole?

How can you tap into their global view of the world. Talk about
the advantages of their actions affecting the big picture. Making
a contribution by helping others in society.


The Personal View of The World

Some people are looking out for themselves, the present time
and their families. 'How is this buying decision going to affect
me personally or affect my immediate family.' What 'desire' do
you as the store owner or service owner need to stress that will
tap into their personal view of the world. Money, Success, happiness,
you only live once,' 'what have you done for me lately.'


When you write ads, talk to customers or design promotional
material, keep in mind how people view the world and ask them
questions to find out how they view the world and their role in it.


How do you eat a watermelon? One chunk at a time. Either a
global chunk or a personal chunk.


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Marketing Tips of the Month

How to find out if your ad will be successful before you place it?

Here is the answer to this question.

Tell me, how do you feel when you read this question? Curious?
Or 'I know that already.' If yourad provokes curiousity you're on
the right track. The purpose of any headline is not to sell,
it's to get people to read the rest of the ad.... Period....
That's why professional copywriters write several (10-50)
headlines before they choose one to test. There are two words
which will give you the key to success in any ad headline.
Want to know what the two words are? I thought you might care to know!

Who Cares? Look in your local newspaper or the yellow pages.
Read the headline (if there is one) and ask 'Who Cares?' If you
care to know more, it will be a successful ad. But, if you can answer
'Who Cares? to most of the ads, they are probably very similar.
Test it out for yourself. And while you're at it. See
if you can remember which company one of those 'Who Cares'
ads were for!

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Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com