Monday, March 19, 2007

Britney, Anna Nicole, & You

Britney, Anna Nicole, & You
By Joyce Oladipo "The Business Growth Maven"

Unless you have been living under a rock, you know that the
Britney Spears and Anna Nicole Smith story, have been dominating the news.

"Legitimate" news agencies spend more time on these stories
than they do on stories that have genuine world wide importance.

This provides you with a very important marketing lesson:

Americans are obsessed with celebrities and celebrities sell. You can apply this knowledge to your business in three ways:

1. You can make yourself into a local, regional or national celebrity. Doing so will immediately increase the number of
leads you get, fees you command and the amount of dee-nero
you pocket.

2. You can "rent" a celebrity to endorse your business. This
is not as expensive as you might think. A business associate
of mine "rented" former football player William "The
Refrigerator" Perry for only $5,000 for the entire year.

3. You can turn your clients into mini-celebrities by featuring stories about them in your advertisements. This type of ad is called an "advertorial" and is extremely powerful.

Think about how YOU can ad the celebrity factor to your
marketing. You'll be thrilled with the results.


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Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning ‘Attractive Marketing E-zine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

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