Marketing secrets that makes a difference in once business. I have a quick question...What is the most valuable marketing asset that you have in your business right now?
If you answered, "my clients," then give yourself a pat on the back.
Your customers and clients are your most valuable marketing asset.
But the sad fact is that most businesses totally neglect their clients and because they are doing that they are losing out on a slew of potential profits and letting their competitors steal then away.
The easiest way to instantly increase you referral business as well as your repeat business is by staying in contact with your clients on a consistent basis.
If you regularly contact your clients, they will always have you on the top of their mind, do more business with you and tell their friends about you.
Here is a big secret: You do NOT want to make every contact with your client only a sales contact. By that I mean that you do not only want to try and sell them something every time you get in touch with them. You need to send them good "content" that they will enjoy and look forward to receiving. Something that will benefit them, or hep them solve there problems. You can make on offer when you are sending these "content,”
The must effective marketing assets is staying in contact with your clients regularly. You must try to stay in contact with your clients at least once a month. That gives you a minimum of 12 "touches" a year. You will get better results if you can stay in touch twice a month. This marketing strategy has made me lots of money.
If you implement this once a month contact system, your sales and profits will soar...regardless of what business or industry you are in.
So I put my 10 star on this marketing strategy because it will definately make a difference in your business.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at http://www.BeAWealthyEntrepreneur.com
Saturday, September 01, 2007
Saturday, August 18, 2007
101 Ideas for a Client-Generating Business Card
It's a fact. 90% of all business cards are tossed into the trash within one week. (Ouch!) This is especially true if the person who received your card doesn't have a pressing need for your service at that particular moment in time.
So, how do you protect your business card from taking a one-way trip to the recycling bin? Well, in addition to your standard contact information and tagline, you'll want to consider using the precious real estate on the back of your card, as well. By providing helpful information or a compelling offer, you'll greatly increase your chances of maintaining interest until your prospect is ready to buy.
Stumped for ideas? Here's 101 to get you started:
a mirror copy of the FRONT of your card
acupressure chart
additional business locations
admission pass
amortization schedule
appointment times
artwork
awards or honors received
before/after photos of your work
BMI (body mass index) calculator
body measurements
business philosophy
calendar
calories burned while exercising chart
car care checklist
charities you support
checklist of symptoms
code of ethics
color wheel, complementary colors
common HTML tags
common misspellings
company history
contact information for local government agencies
cost-cutting ideas
coupon or discount offer
courses you teach
CPR instructions
credentials
currency conversion rates
definitions
Dewey Decimal System
disclaimer
educational or useful websites
emergency phone numbers
emergency preparedness checklist
energy-saving tips
fabric care instructions
family clothing sizes
favorite quotations
floor plan
flower meanings
food group pyramid
foreign language phrases
frequently asked questions
fuller description of what you do/who you do it for
fun places to go in town
game schedule for local sports teams
goals
guarantee
heart rate chart
hours of service
household safety tips
how to change a tire
how to jumpstart a car
humorous anecdote
instructions for Heimlich maneuver
list of emoticons
loan payment information
local pharmacists
major clients
meeting schedule
membership card
menu
merchants who'll give discount when card is shown
metric conversion chart
mileage-destination chart
mission statement
most popular products
moving checklist
national holidays
paint/wallpaper names, by room
photo
planting guide
political organizations
product uses
public speaking tips
quantity discount list
reasons to purchase NOW
recipe
reflexology chart
retirement readiness checklist
ruler
stain removal guide
stress relief tips
subscription rates
survey
table of weights & measures
local car/taxi services
top 5 Warning Signs of _____
testimonial from a "raving fan"
thought provoking question ("Can you afford retirement?")
time zone chart
tips percentage table
toast or blessing
train schedule
translation of your card into a foreign language
trivia related to your business or industry
vision test
weight loss record
wine pairing list
zodiac signs
Fat group Hug
Joyce
www.BeAWealthyEntrepreneur.com
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
So, how do you protect your business card from taking a one-way trip to the recycling bin? Well, in addition to your standard contact information and tagline, you'll want to consider using the precious real estate on the back of your card, as well. By providing helpful information or a compelling offer, you'll greatly increase your chances of maintaining interest until your prospect is ready to buy.
Stumped for ideas? Here's 101 to get you started:
Fat group Hug
Joyce
www.BeAWealthyEntrepreneur.com
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Thursday, August 09, 2007
Business Launch Day 27: My Ezine Makes Me Money
Hi there,
It had been quite sometime that I have managed to update my blog. I don't know if you guys know. I'm getting married in a few months and have been pretty busy preparing for the Big Day and working with my private clients, so it's been pretty hectic round here.
Anyway enough about me.
About having an Ezine, You need to have an ezine to stay in touch with you clients. I have an ezine call "Business Abundance" on my site www.BeAWealthyEntrepreneur.com. It's a lead generation site. On there I collect visitors name and primary email address. I send out an email to all my subscribers twice a months, it help put me on to of there mind when they think of marketing. So check out my site for examples of a lead generation site. You can also collect prospect details by having them give you their name and address where you can send your hard copy ezine. Try getting their details by offering to send them a free report or a free sample of your product when placing an ad somewhere, instead of just mentioning what you offer in your ad's.
I have articles, Q/A, Book recommendations, and I promote my services in my ezine too. 10% of my ezine is used to promote my business and I get loads of business from it.
A lot of sistahpreneurs have been asking me about e-zine. Some of them even say, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine." Or I don't know how this would bring me more business.
If this is your case, you may want to consider one of these e-zine
alternatives. They can still help you achieve your goals of establishing credibility, staying in touch with your prospects, and capturing your web site visitors. You need to position yourself as an expert and that you are there to solve their problems.
For the first two alternatives, you'll need an e-mail autoresponder.
This is like a fax-on-demand system that sends out e-mails
automatically when others request them.
(I recommend www.aweber.com, which has a FREE 30-day trial.)
The great thing about autoresponders is that you can set the timing
of a series ahead of time. For example, you can schedule message 1
to go out immediately once a person signs up for the list.
Message 2 could follow two weeks later. Message 3 would follow
two weeks after that. Get the idea?
E-ZINE 1: PROMOTIONS ONLY
If you offer only products and no service on your site, just
offer what you've got in this type of ezine.
Give your visitors the chance to receive special offers that
will save them money at your site. The trick to high sign-up
rates is to make them feel as if they'll be part of an
exclusive group. Use words like "special, exclusive, limited,
VIP, first looks, discounts, savings, club, and members-only."
For example, one site that frequent sells discounted designer
clothes and handbags. (Hooray!) During my last visit, they
invited me to sign up for "discounts, exclusive offers, and
first looks." I jumped at the opportunity!
Don't underestimate your visitors' interest -- many of them
WILL sign up for e-mail offers if you politely extend the
invitation and make them feel special.
Just make sure not to overdo your messages to this crowd.
Keep your blasts to a maximum of once a week. Otherwise
your readers will get irritated and may unsubscribe!
E-ZINE 2: THE "GOOD NEWS" NEWSLETTER
If you don't foresee yourself writing fresh new content
every week or month that you publish, why not make your
newsletter "evergreen?"
This means that you write all your content ahead of time,
and none of it can be time-sensitive. That is, it should
be just as relevant today as it would be a year from now.
Good News e-zines are brilliant and easy to do. Here's how
it works: Suppose you want to publish a short importance
tip every week. That means you'd need 52 tips
for a year's worth of content. Once you had these written,
you'd just set them up on your autoresponder and tell it
when you want them sent out. (For this example, it would
be day 1, day 7, day 14, etc. -- each reader would get a
message every week.)
It's important to realize that when you use a sequential
autoresponder, these are sent as a SERIES. That means
everyone who signs up goes through the series in order,
no matter when they sign up. For example, let's say you
publish a weekly tip like in the example above. If I sign
up today, I start with tip #1. And in 10 weeks, I'll be on
tip #10. But if Sally signs up 10 weeks from today, she
starts with tip #1 just like I did. Get it?
[BONUS TIP: You don't have to write your entire series
before you begin! Just stay one tip ahead of the first
person who signs up for your series. : )]
E-ZINE3: THE MINI EZINE COURSE OR
REPORT
These are very popular right now. You simply create several
e-mails' worth of content to spread out over a certain amount
of days, and set them up on your autoresponder.
Many small business sites offer 7-day courses or reports, and quite
frankly, many of them are awful. So here's a chance for YOU to
stand out. Make sure yours offers really useful or interesting
content that's more helpful than sales.
For example, as a gift basket business owner. You could offer a course called
"5 Ways to Make Her Fell Special Your Most PROFITABLE Year Ever!"
or "5 Ways to Make Your Customers To Feel More Valuable!"
Just sit down and list the 5 ways, then write a few paragraphs
of copy under each.
Then write one final sales message that you'll add on to the
end of the series as the 6th message. This should be a friendly
invitation encouraging the reader to call you for a consultation,
buy your gift basket, or sign up for your service- reminder
service etc.
Paste all the messages into an autoresponder series, set the
timing to what you want (e.g. every day or every few days),
and voila -- you've got an e-mail course!
Your Assignment:
1. Try collecting the names and emails of those who do business with you before you sell or render your service. Store all the names in an excel sheet or a nice database.
2. Create an email ezine that contains the changes in your business, new products and promotions or maybe about special events in you local area.
Send it every month to your subscriber.
Loads of Hugs
Joyce
www.BeAWealthyEntrepreneur.com
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
It had been quite sometime that I have managed to update my blog. I don't know if you guys know. I'm getting married in a few months and have been pretty busy preparing for the Big Day and working with my private clients, so it's been pretty hectic round here.
Anyway enough about me.
About having an Ezine, You need to have an ezine to stay in touch with you clients. I have an ezine call "Business Abundance" on my site www.BeAWealthyEntrepreneur.com. It's a lead generation site. On there I collect visitors name and primary email address. I send out an email to all my subscribers twice a months, it help put me on to of there mind when they think of marketing. So check out my site for examples of a lead generation site. You can also collect prospect details by having them give you their name and address where you can send your hard copy ezine. Try getting their details by offering to send them a free report or a free sample of your product when placing an ad somewhere, instead of just mentioning what you offer in your ad's.
I have articles, Q/A, Book recommendations, and I promote my services in my ezine too. 10% of my ezine is used to promote my business and I get loads of business from it.
A lot of sistahpreneurs have been asking me about e-zine. Some of them even say, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine." Or I don't know how this would bring me more business.
If this is your case, you may want to consider one of these e-zine
alternatives. They can still help you achieve your goals of establishing credibility, staying in touch with your prospects, and capturing your web site visitors. You need to position yourself as an expert and that you are there to solve their problems.
For the first two alternatives, you'll need an e-mail autoresponder.
This is like a fax-on-demand system that sends out e-mails
automatically when others request them.
(I recommend www.aweber.com, which has a FREE 30-day trial.)
The great thing about autoresponders is that you can set the timing
of a series ahead of time. For example, you can schedule message 1
to go out immediately once a person signs up for the list.
Message 2 could follow two weeks later. Message 3 would follow
two weeks after that. Get the idea?
E-ZINE 1: PROMOTIONS ONLY
If you offer only products and no service on your site, just
offer what you've got in this type of ezine.
Give your visitors the chance to receive special offers that
will save them money at your site. The trick to high sign-up
rates is to make them feel as if they'll be part of an
exclusive group. Use words like "special, exclusive, limited,
VIP, first looks, discounts, savings, club, and members-only."
For example, one site that frequent sells discounted designer
clothes and handbags. (Hooray!) During my last visit, they
invited me to sign up for "discounts, exclusive offers, and
first looks." I jumped at the opportunity!
Don't underestimate your visitors' interest -- many of them
WILL sign up for e-mail offers if you politely extend the
invitation and make them feel special.
Just make sure not to overdo your messages to this crowd.
Keep your blasts to a maximum of once a week. Otherwise
your readers will get irritated and may unsubscribe!
E-ZINE 2: THE "GOOD NEWS" NEWSLETTER
If you don't foresee yourself writing fresh new content
every week or month that you publish, why not make your
newsletter "evergreen?"
This means that you write all your content ahead of time,
and none of it can be time-sensitive. That is, it should
be just as relevant today as it would be a year from now.
Good News e-zines are brilliant and easy to do. Here's how
it works: Suppose you want to publish a short importance
tip every week. That means you'd need 52 tips
for a year's worth of content. Once you had these written,
you'd just set them up on your autoresponder and tell it
when you want them sent out. (For this example, it would
be day 1, day 7, day 14, etc. -- each reader would get a
message every week.)
It's important to realize that when you use a sequential
autoresponder, these are sent as a SERIES. That means
everyone who signs up goes through the series in order,
no matter when they sign up. For example, let's say you
publish a weekly tip like in the example above. If I sign
up today, I start with tip #1. And in 10 weeks, I'll be on
tip #10. But if Sally signs up 10 weeks from today, she
starts with tip #1 just like I did. Get it?
[BONUS TIP: You don't have to write your entire series
before you begin! Just stay one tip ahead of the first
person who signs up for your series. : )]
E-ZINE3: THE MINI EZINE COURSE OR
REPORT
These are very popular right now. You simply create several
e-mails' worth of content to spread out over a certain amount
of days, and set them up on your autoresponder.
Many small business sites offer 7-day courses or reports, and quite
frankly, many of them are awful. So here's a chance for YOU to
stand out. Make sure yours offers really useful or interesting
content that's more helpful than sales.
For example, as a gift basket business owner. You could offer a course called
"5 Ways to Make Her Fell Special Your Most PROFITABLE Year Ever!"
or "5 Ways to Make Your Customers To Feel More Valuable!"
Just sit down and list the 5 ways, then write a few paragraphs
of copy under each.
Then write one final sales message that you'll add on to the
end of the series as the 6th message. This should be a friendly
invitation encouraging the reader to call you for a consultation,
buy your gift basket, or sign up for your service- reminder
service etc.
Paste all the messages into an autoresponder series, set the
timing to what you want (e.g. every day or every few days),
and voila -- you've got an e-mail course!
Your Assignment:
1. Try collecting the names and emails of those who do business with you before you sell or render your service. Store all the names in an excel sheet or a nice database.
2. Create an email ezine that contains the changes in your business, new products and promotions or maybe about special events in you local area.
Send it every month to your subscriber.
Loads of Hugs
Joyce
www.BeAWealthyEntrepreneur.com
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Monday, July 30, 2007
You’ve Just Got to Burn the Boats to Have Life
You know you should turn your service into an eBook product, create a new workshop, start a podcast, and write your own book and so on. Sometimes knowing and doing could be something challenging. I’ve learned that one of the best ways to get something done is to give myself no choice what so ever.
There is a myth that talks’s about a captain coming ashore to conquer a new land and finding his forces outnumbered 10-1. Well seeing this, a sergeant asked what they should do, to which the captain replied, “Burn the boats.”
• If you want to create a new product - buy an ad for it in a magazine that publishes in 3 months
• If you want to get into public speaking - offer to speak for free everywhere you can
• If you want to hold a tele-seminar - start promoting the dates now
• If you need to ramp up sales - place an ad for a salesperson today
• If you want to start you own business - start talking about what you do and start getting clients now
• If you want to get in shape - enter a 10K coming up (that was a bonus one!)
Last year, I received a call from someone in the body work business wanting to buy a product I hadn’t actually created, but I had always intended to. I mentioned the product in a networking even I went to. Well, you wouldn’t believe this. I sold her one - and then I had to create it! Funny how your priorities can change when you have no choice. Don’t be afraid to succeed.
So go on and just burn your boat.
Love and success
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
There is a myth that talks’s about a captain coming ashore to conquer a new land and finding his forces outnumbered 10-1. Well seeing this, a sergeant asked what they should do, to which the captain replied, “Burn the boats.”
• If you want to create a new product - buy an ad for it in a magazine that publishes in 3 months
• If you want to get into public speaking - offer to speak for free everywhere you can
• If you want to hold a tele-seminar - start promoting the dates now
• If you need to ramp up sales - place an ad for a salesperson today
• If you want to start you own business - start talking about what you do and start getting clients now
• If you want to get in shape - enter a 10K coming up (that was a bonus one!)
Last year, I received a call from someone in the body work business wanting to buy a product I hadn’t actually created, but I had always intended to. I mentioned the product in a networking even I went to. Well, you wouldn’t believe this. I sold her one - and then I had to create it! Funny how your priorities can change when you have no choice. Don’t be afraid to succeed.
So go on and just burn your boat.
Love and success
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Wednesday, July 25, 2007
What's New At Google?
The world's most popular search engine just keeps chugging
along - the little train that could (and did) make billions
of dollars and dominate the Internet landscape.
Like a giant tree with a root system extending deep into the
earth, Google seeks to expand and diversify far beyond mere
online search.
In their quest, the little elves at Google never seem to
sleep and toil endlessly to bring us new gadgets and gizmos
intended to make our lives better, both online and offline.
These four latest free offerings from Google's Labs
http://Labs.Google.com - will help you do everything from
organize your thoughts to find the local pizza restaurant's
phone number through your cell phone.
** Google Code Search **
http://www.google.com/codesearch
This one should have the geeks salivating like Pavlov's dog
sniffing out a rump roast!
This new search tool at Google allows you to search for
public source code, the lines and lines of code that make
your nifty software programs actually function.
Instead of writing all the code themselves, programmers can
find and grab huge chunks of code free for the taking.
This makes a great staring point not only for programmers
who want a leg up on finishing projects, but also neat for
would-be software entrepreneurs who want to surf for ideas.
** Google Voice Local Search **
http://labs.google.com/goog411/
Ok, I'll admit to some skepticism when I saw that Google
would help me find the number for the local barbershop just
by talking into my phone.
But Google actually surprised me when I dialed
1-800-GOOG-411.
The phone asked me to say the city and state I wanted to
search, and then asked me if I wanted to search by business
name or business category.
Once I found the business I wanted, Google went ahead and
dialed the number for me.
I found the service no worse than the automated search from
the phone company, and Google offers this service FREE.
Well worth a call if you find yourself paying some hefty 411
fees to the phone company or your wireless provider.
** Google Reader **
http://reader.google.com/
The jury is still debating whether my dear sweet mother will
ever subscribe to an RSS feed (the syndication feeds from
blogs, news services, and more), so I'm not sure how
universal RSS will ever get.
However, Google doess offer a free RSS reader online that
enables you to easily subscribe to blogs, news feeds, and
any other RSS feeds you like.
The readers lets you organize your feeds, update, and view
them all in one place.
Not as powerful as some readers you pay for, but very
functional and hey, you can't beat free!
** Google Notebook **
http://www.google.com/notebook/
Google Noetbook is the most recent graduate of the Google
Labs.
This handy program allows you to organize your notes and
clippings as you travel the web.
Instead of just bookmarking a site in your favorites and
trying to remember why you liked it, with Google Notebook,
you can highlight what you want and click the "clip" button.
You can then organize your notes however you want and then
search through your note text at any time.
You can even share your notes with others.
Google Notebook is available through your web browser after
you download and install special extensions to help you clip
items you find on the Web.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
along - the little train that could (and did) make billions
of dollars and dominate the Internet landscape.
Like a giant tree with a root system extending deep into the
earth, Google seeks to expand and diversify far beyond mere
online search.
In their quest, the little elves at Google never seem to
sleep and toil endlessly to bring us new gadgets and gizmos
intended to make our lives better, both online and offline.
These four latest free offerings from Google's Labs
http://Labs.Google.com - will help you do everything from
organize your thoughts to find the local pizza restaurant's
phone number through your cell phone.
** Google Code Search **
http://www.google.com/codesearch
This one should have the geeks salivating like Pavlov's dog
sniffing out a rump roast!
This new search tool at Google allows you to search for
public source code, the lines and lines of code that make
your nifty software programs actually function.
Instead of writing all the code themselves, programmers can
find and grab huge chunks of code free for the taking.
This makes a great staring point not only for programmers
who want a leg up on finishing projects, but also neat for
would-be software entrepreneurs who want to surf for ideas.
** Google Voice Local Search **
http://labs.google.com/goog411/
Ok, I'll admit to some skepticism when I saw that Google
would help me find the number for the local barbershop just
by talking into my phone.
But Google actually surprised me when I dialed
1-800-GOOG-411.
The phone asked me to say the city and state I wanted to
search, and then asked me if I wanted to search by business
name or business category.
Once I found the business I wanted, Google went ahead and
dialed the number for me.
I found the service no worse than the automated search from
the phone company, and Google offers this service FREE.
Well worth a call if you find yourself paying some hefty 411
fees to the phone company or your wireless provider.
** Google Reader **
http://reader.google.com/
The jury is still debating whether my dear sweet mother will
ever subscribe to an RSS feed (the syndication feeds from
blogs, news services, and more), so I'm not sure how
universal RSS will ever get.
However, Google doess offer a free RSS reader online that
enables you to easily subscribe to blogs, news feeds, and
any other RSS feeds you like.
The readers lets you organize your feeds, update, and view
them all in one place.
Not as powerful as some readers you pay for, but very
functional and hey, you can't beat free!
** Google Notebook **
http://www.google.com/notebook/
Google Noetbook is the most recent graduate of the Google
Labs.
This handy program allows you to organize your notes and
clippings as you travel the web.
Instead of just bookmarking a site in your favorites and
trying to remember why you liked it, with Google Notebook,
you can highlight what you want and click the "clip" button.
You can then organize your notes however you want and then
search through your note text at any time.
You can even share your notes with others.
Google Notebook is available through your web browser after
you download and install special extensions to help you clip
items you find on the Web.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Tuesday, July 24, 2007
What’s the First Thing to Do Meeting a Client?
When you first meet your client, make 2-4 seconds of eye contact, smile warmly, extend a hand, and treat them like a guest in your office.
You want to come across as open, genuine, professional but not stuffy.
Because you will be working to solve a problem for them, many clients will feel anxious, vulnerable, and perhaps intimidated. Some may feel sufficiently
insecure and mistrustful that they act in a confrontational manner. You need to be sensitive to this.
You expecting these possibilities puts you in a position of control wherein you can step back and deal calmly with your clients, disabuse them of misperceptions or erroneous expectations, allay their fears, provide reassurance, and not lose that
“you’re a guest in my office” demeanor.
(Yes, you can always pull out the howitzer later if you need to!)
This allows you to begin to establish a desirable rapport and relationship with your client. Today people are seeking that personal, trusting connection with their service providers. Those that provide thiwith positive expectations.
Big Hug
Joyce
www.BeAWealthyEntrepreneur.com
Business Abundance
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
You want to come across as open, genuine, professional but not stuffy.
Because you will be working to solve a problem for them, many clients will feel anxious, vulnerable, and perhaps intimidated. Some may feel sufficiently
insecure and mistrustful that they act in a confrontational manner. You need to be sensitive to this.
You expecting these possibilities puts you in a position of control wherein you can step back and deal calmly with your clients, disabuse them of misperceptions or erroneous expectations, allay their fears, provide reassurance, and not lose that
“you’re a guest in my office” demeanor.
(Yes, you can always pull out the howitzer later if you need to!)
This allows you to begin to establish a desirable rapport and relationship with your client. Today people are seeking that personal, trusting connection with their service providers. Those that provide thiwith positive expectations.
Big Hug
Joyce
www.BeAWealthyEntrepreneur.com
Business Abundance
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Got e-mail etiquette?
This has been happening to me on a regular basis. I'll meet someone at a networking event and the next thing I know, I'm automatically "subscribed" to their mailing list. (What's worse is when this happens and I haven't actually MET the person)!
What do I do when I receive unsolicited email?
I'll give you a hint; I don't do business. I promptly unsubscribe.
My private clients will tell you that I'm forever stressing the importance of PERMISSION MARKETING. Not only because of the CAN-SPAM laws of 2004, but also because the "opt-in" method has been tested time and time again, and it just plain works. It allows you the opportunity to build an on-going relationship with both potential and existing clients who tell you they want to hear from you by "opting-in". (Remember the golden rule of marketing? We only do business with those whom we KNOW, LIKE & TRUST).
Now these people who added me to their mailing list could have avoided the end result of me unsubscribing by going about the process in an entirely different way. They could have simply mentioned their ezine, newsletter or weekly tip to me during the course of our conversation, and then ASKED me if I would like to receive it. Unless it was something far out of my range of interests, I would have said yes! The end result would have been a qualified prospect, instead of an irritated unsubscriber.
Oh, and one last thing on email etiquette and then my rant is over...(I promise)!
Please honor the privacy of your recipients by ALWAYS using the (BCC) 'blind copy feature' when you do email blasts. Not all your clients want the world to know that they are on your list, or use your services.
Lot of Hugs
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
What do I do when I receive unsolicited email?
I'll give you a hint; I don't do business. I promptly unsubscribe.
My private clients will tell you that I'm forever stressing the importance of PERMISSION MARKETING. Not only because of the CAN-SPAM laws of 2004, but also because the "opt-in" method has been tested time and time again, and it just plain works. It allows you the opportunity to build an on-going relationship with both potential and existing clients who tell you they want to hear from you by "opting-in". (Remember the golden rule of marketing? We only do business with those whom we KNOW, LIKE & TRUST).
Now these people who added me to their mailing list could have avoided the end result of me unsubscribing by going about the process in an entirely different way. They could have simply mentioned their ezine, newsletter or weekly tip to me during the course of our conversation, and then ASKED me if I would like to receive it. Unless it was something far out of my range of interests, I would have said yes! The end result would have been a qualified prospect, instead of an irritated unsubscriber.
Oh, and one last thing on email etiquette and then my rant is over...(I promise)!
Please honor the privacy of your recipients by ALWAYS using the (BCC) 'blind copy feature' when you do email blasts. Not all your clients want the world to know that they are on your list, or use your services.
Lot of Hugs
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Monday, July 23, 2007
Is this disease holding you back... ?
Ever have one of those nights where you just could not fall
asleep?
Last night was one of those nights for me. I tried reading,
watching television and listening to music. None of which worked.
Finally, around 3:00 AM, from sheer exhaustion, I fell asleep.
So if you find more typos in this email than usual, you'll know
why!
There is a plague that might be holding you back and preventing
you from becoming as successful as you could be and that is...
EMAIL ADDICTION!
How many times per day are you checking your email? How many
times a day are you responding to it? If you answered more than
two, you might be addicted.
I LOVE email. It is a great tool for communicating and making
money but it can also be a huge time and energy drain.
People are conditioned to expect an immediate response when they
email you, even with the most inane questions. It is your job to
break their conditioning and let people know that you will
respond to their emails at YOUR earliest possible convenience.
One way to do that is to set up an autoresponder message that
automatically goes out whenever anyone sends you an email. The
message tells the sender that you will get back to them within 3
days, 5 days, a week...whatever you decide.
Another strategy is to get a personal assistant (virtual or real)
and have all of your email go to that person before it lands in
your inbox. Your assistant then responds to all the email she
can, forwards messages that need your personal attention and
deletes email that you don't need to see.
This is the route I have taken and it works great. Of course,
initially, it takes some time because your assistant will not
know the answers to all of the questions that but, over time, she
will be able to handle almost everything.
I answer very, very few of business emails I receive; my personal
assistant takes care of that for me. I have a VERY private email
address for personal email that very few people know about. This
email address comes directly to me.
If you have an email addiction, you don't need to go to a 12-step
meeting. Simply implement the strategies I've given you here.
With a little discipline, you can break your habit and by doing
so become much more productive and have more free time for
yourself.
Big Hig
Joyce
"The Business Growth Queen"
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
asleep?
Last night was one of those nights for me. I tried reading,
watching television and listening to music. None of which worked.
Finally, around 3:00 AM, from sheer exhaustion, I fell asleep.
So if you find more typos in this email than usual, you'll know
why!
There is a plague that might be holding you back and preventing
you from becoming as successful as you could be and that is...
EMAIL ADDICTION!
How many times per day are you checking your email? How many
times a day are you responding to it? If you answered more than
two, you might be addicted.
I LOVE email. It is a great tool for communicating and making
money but it can also be a huge time and energy drain.
People are conditioned to expect an immediate response when they
email you, even with the most inane questions. It is your job to
break their conditioning and let people know that you will
respond to their emails at YOUR earliest possible convenience.
One way to do that is to set up an autoresponder message that
automatically goes out whenever anyone sends you an email. The
message tells the sender that you will get back to them within 3
days, 5 days, a week...whatever you decide.
Another strategy is to get a personal assistant (virtual or real)
and have all of your email go to that person before it lands in
your inbox. Your assistant then responds to all the email she
can, forwards messages that need your personal attention and
deletes email that you don't need to see.
This is the route I have taken and it works great. Of course,
initially, it takes some time because your assistant will not
know the answers to all of the questions that but, over time, she
will be able to handle almost everything.
I answer very, very few of business emails I receive; my personal
assistant takes care of that for me. I have a VERY private email
address for personal email that very few people know about. This
email address comes directly to me.
If you have an email addiction, you don't need to go to a 12-step
meeting. Simply implement the strategies I've given you here.
With a little discipline, you can break your habit and by doing
so become much more productive and have more free time for
yourself.
Big Hig
Joyce
"The Business Growth Queen"
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Friday, July 20, 2007
Business Launch Day 29: Build My List with Lead Generation Sites
Turn your website to a lea generation and sales making machine. Your website doesn’t have to be an expensive, £5,000 site for you to make money. You can start with a landing page used just to collect opt-ins. You can use this to start building your list. An example of a landing page is my site www.BeAWealthyEntrepreneur.com.
On every website always have an:
opt-in-form
Attention getting headline
Few paragraphs of text with information they are seeking
Lead them on to the NEXT STEP (Call to Action)
Contact Info (Email, Phone, AND Address)
People who have found your website are EXTREMELY VALUABLE to you!!! So do everything you can to GET THEM ON YOUR LIST. Even if you have a big website always have a page for you ezine.
Use audio to engage visitors.
What have been doing for the past year to grow my list and has really worked for me is:
I give free LIVE teleseminar to a group of target audience.
I give free reports.
I talk in my local chambers of commerce
I’m also a guest on other teleseminars
I advertise in other ezine, website and publication
I plaster articles all over the web
I attend live events
I give great testimonial for other people’s products and services
I list me ezine on ezine directories
Try doing these thing and see you list grow to a hundred in just a few months.
Check out the next update on my blog.
Hugs
:=))
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
On every website always have an:
opt-in-form
Attention getting headline
Few paragraphs of text with information they are seeking
Lead them on to the NEXT STEP (Call to Action)
Contact Info (Email, Phone, AND Address)
People who have found your website are EXTREMELY VALUABLE to you!!! So do everything you can to GET THEM ON YOUR LIST. Even if you have a big website always have a page for you ezine.
Use audio to engage visitors.
What have been doing for the past year to grow my list and has really worked for me is:
I give free LIVE teleseminar to a group of target audience.
I give free reports.
I talk in my local chambers of commerce
I’m also a guest on other teleseminars
I advertise in other ezine, website and publication
I plaster articles all over the web
I attend live events
I give great testimonial for other people’s products and services
I list me ezine on ezine directories
Try doing these thing and see you list grow to a hundred in just a few months.
Check out the next update on my blog.
Hugs
:=))
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Friday, July 13, 2007
Having Too Much Work Does Not Equal Good Marketing
Having Too Much Work Does Not Equal Good Marketing
Small business owners often "defer" their marketing efforts because they're busy. Sometimes, too busy.
But is being busy really the measure of anything?
When I ask busy small business owners what they're busy doing, they often grumble about handling to may clients, dealing with the hassles of running their business, and so on.
One of my new clients started to hire me two years ago, but then didn't. I asked what motivated him to hire me now, and he said in two years he never started his own marketing program. In fact, he found that he was no further ahead now than he was then. So he decided if he wanted to move forward, he needed to hand me the ball and let me help him score the touchdown.
How would you answer these questions?
Are you working with the clients you want?
Are you spending time in ways you find enjoyable?
Are you investing your time in the most profitable ways?
Are you delegating or referring out the businesses you don't want?
To paraphrase Ronald Reagan's question, "Are you better off now than you were two years ago?"
Most small business owners intend to start a marketing program. But they suffer from distractions: They get busy with working in their business. Busy making changes in the office. Busy with outside activities. They get busy ... and stay busy ... and never start their marketing program.
If this sounds like you, I encourage you to hand the ball to someone else. Otherwise, two years from now, we could be having this same conversation.
Check this out to see if I can help you implement a marketing program that works on autopilot.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Small business owners often "defer" their marketing efforts because they're busy. Sometimes, too busy.
But is being busy really the measure of anything?
When I ask busy small business owners what they're busy doing, they often grumble about handling to may clients, dealing with the hassles of running their business, and so on.
One of my new clients started to hire me two years ago, but then didn't. I asked what motivated him to hire me now, and he said in two years he never started his own marketing program. In fact, he found that he was no further ahead now than he was then. So he decided if he wanted to move forward, he needed to hand me the ball and let me help him score the touchdown.
How would you answer these questions?
Are you working with the clients you want?
Are you spending time in ways you find enjoyable?
Are you investing your time in the most profitable ways?
Are you delegating or referring out the businesses you don't want?
To paraphrase Ronald Reagan's question, "Are you better off now than you were two years ago?"
Most small business owners intend to start a marketing program. But they suffer from distractions: They get busy with working in their business. Busy making changes in the office. Busy with outside activities. They get busy ... and stay busy ... and never start their marketing program.
If this sounds like you, I encourage you to hand the ball to someone else. Otherwise, two years from now, we could be having this same conversation.
Check this out to see if I can help you implement a marketing program that works on autopilot.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Tuesday, July 10, 2007
Business Launch Day 27: Create a Business Card That Gets You Clients
You can have business card that says your name, company name and how to contact you or a business card that get you clients.
Your business card should be considers a sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them.
You card need to make an impression. Give them a reason to call you or perhaps visit your site. The idea is to get clients to take action.
I remember get a call a few months ago from an interior decorator, she said she wanted to hire me to help her with her marketing. She wanted talk to me just to know how I work and my rates. The funniest thing is she wasn't referred. She just found my card in a doctor's office 50 miles away, she loved what she read and wanted to work with me.
The card just cost me 10 cents.
Not a bad investment on a marketing piece.
OK, so what should you put on your business card to make it client magnet?
It should definitely have your phone number(s). Try putting a set of pull marketing questions at the back that invited the readers to consider working with you.
I recommend putting your tagline.
Here is my card
Front:
Grow Your Business by 60% or More in 60 Days
Joyce Oladipo
Business Growth Expert
Business Growth Strategy Coaching
Freephone: xxx-xxx-xxx
Joyce@BeAWealthyEntrepreneur.com
Back:
Sign up for the Attractive Marketing Ezine and Receive Your Free Ebook
Titles: "22 Mistakes Stopping Small Businesses from Growing"
This card has prompted several colleagues to refer potential clients to me even though we'd only met once at a workshop or networking meeting. The questions on the back allow people to self qualify themselves as to whether 'am the right person for them. Your objective should be to have a card that has your ideal prospect saying, "Wow! I need you!" when they read it. Your card must be legible and client magnetic.
I created my cards with www.vistaprint.co.uk. There is a free option for 250 business cards and a customized option where you can use the back of the card for £20 or so. I always choose this option. And I get to have my card in a few days.
Steps to creating your own magnetic business cards:
What do you want your business card to say to prospects?
What business are you trying to market
Add a call to action, an invitation to call, a compelling offer etc.
You business card is the number one marketing tool you will use most often to get new business.
Big hug and have a great week.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Your business card should be considers a sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them.
You card need to make an impression. Give them a reason to call you or perhaps visit your site. The idea is to get clients to take action.
I remember get a call a few months ago from an interior decorator, she said she wanted to hire me to help her with her marketing. She wanted talk to me just to know how I work and my rates. The funniest thing is she wasn't referred. She just found my card in a doctor's office 50 miles away, she loved what she read and wanted to work with me.
The card just cost me 10 cents.
Not a bad investment on a marketing piece.
OK, so what should you put on your business card to make it client magnet?
It should definitely have your phone number(s). Try putting a set of pull marketing questions at the back that invited the readers to consider working with you.
I recommend putting your tagline.
Here is my card
Front:
Grow Your Business by 60% or More in 60 Days
Joyce Oladipo
Business Growth Expert
Business Growth Strategy Coaching
Freephone: xxx-xxx-xxx
Joyce@BeAWealthyEntrepreneur.com
Back:
Sign up for the Attractive Marketing Ezine and Receive Your Free Ebook
Titles: "22 Mistakes Stopping Small Businesses from Growing"
This card has prompted several colleagues to refer potential clients to me even though we'd only met once at a workshop or networking meeting. The questions on the back allow people to self qualify themselves as to whether 'am the right person for them. Your objective should be to have a card that has your ideal prospect saying, "Wow! I need you!" when they read it. Your card must be legible and client magnetic.
I created my cards with www.vistaprint.co.uk. There is a free option for 250 business cards and a customized option where you can use the back of the card for £20 or so. I always choose this option. And I get to have my card in a few days.
Steps to creating your own magnetic business cards:
You business card is the number one marketing tool you will use most often to get new business.
Big hug and have a great week.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Friday, July 06, 2007
Fellow Femalepreneurs, Here are Opportunities to Check Out Now.
Here are a few opportunities and cool things to check out:
1. RemarkableWomanMag.com is having a contest - nominate yourself!
2. Deadline to nominate yourself for the Women Stevies Awards is October 1! - stevieawards.com/women
3. Find out how to nominate yourself for the International Business Awards for 2008 - stevieawards.com/iba
3. Enter your Ezine, publication or website to receive an APEX Award – apexawards.com
Remember the main reasons to enter and possibly win an award is to increase your credibility, be exposured online and with peers and to get fr.ee publicity, so must go for it.
Enjoy you weekened.
:=)
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
1. RemarkableWomanMag.com is having a contest - nominate yourself!
2. Deadline to nominate yourself for the Women Stevies Awards is October 1! - stevieawards.com/women
3. Find out how to nominate yourself for the International Business Awards for 2008 - stevieawards.com/iba
3. Enter your Ezine, publication or website to receive an APEX Award – apexawards.com
Remember the main reasons to enter and possibly win an award is to increase your credibility, be exposured online and with peers and to get fr.ee publicity, so must go for it.
Enjoy you weekened.
:=)
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Thursday, July 05, 2007
What's the difference between a $1 bill and a $1,000 bill?
I want you to think about something for a moment...
What's the difference between a $1 bill and a $1,000 bill?
Is it the paper?
Is it the ink?
What is it?
I really want you take a minute to think about this because
in this question and lies the answer to a very good marketing lesson.
The difference between a $1 bill and a $1,000 bill is not in
the ink or the paper, but is in the MESSAGE on the paper.
What makes one bill more valuable than the other is the
difference in what the two bills say.
Same thing with your brochures and flyers.
What will make one flyer, brochure or marketing material more valuable to you is what’s said on the flyer or marketing material.
The better the marketing message...the more clients you get
from it...the more valuable it is to you.
Period.
Now what I'm going to share with you is an ultra-simple 3-step
formula that you can use to convert any "$1 flyer or brochure"
into a "$1,000 flyer or brochure".
So, here we go...
1. Always, always have a benefit-driven, compelling headline that contains the specific BENEFIT your target market would love to experience from your services.
The headline on your marketing materials is THE most important part of your marketing message and will determine whether someone continues reading the rest of your marketing message or not.
Here are a couple of quick headline tips for you:
* A big, bold promise in a headline always works great.
* Be specific with what you say.
* Talk about what your prospective clients WANT, not need.
* Don't ever use your name or your practice name as a
headline.
Remember, don't just throw together any headline real quick
just to get your flyer or brochure completed.
You should spend most your time, energy, and effort creating
the most compelling headline, specific to your target market,
that you possibly can.
It's just that important.
2. Always be sure to have some type of OFFER in your brochure or
flyer.
Probably one of the biggest and most common mistakes I see small business owners making, giving out a flyer or brochure that just describes the what they technical name, their offer and their contact information.
This is a MONSTROUS MISTAKE.
Every single marketing piece that you use should have some type
of specific (irresistible) offer that you want your prospective
clients to respond to.
For instance:
"Try My Rapid Relaxation Program for 1/2 Off",
"Schedule Your Back Pain Relief Massage By X/X/XX And
Receive X As My Special Welcome Gift"
*"Join My 'Enhance Your Golf Swing In 5 Weeks' Program
And Receive 1 Free Lesson From Bob Smith The Pro (a $75 Value)"
You could also joint venture with other businesses
3. Always have a very specific, clear CALL TO ACTION.
Simply put...always have a set of specific step-by-step instructions for your prospective clients to follow to respond to your offer.
Make the "response instructions" easy to understand and simple to follow.
As well, the more specific you can be with your instructions, the better.
Let me give you an example of a good CALL TO ACTION...
"Here's what you should do now:
1. Call my office M-F between 9am and 5pm at (732)555-5555.
2. Tell Sarah (she's my office manager) that you'd like to take advantage of our Feel Great For Valentine offer.
3. Sarah will than schedule your appointment, and I'll take care of the rest."
Again, it's specific, it's clear, and it's easy to follow.
The last thing that you want to do is put out a flyer or brochure that has a confusing set of response instructions, or even worse, has no call to action at all.
So, there you have it...a simple 3-Step Formula for turning average flyers and brochures into highly effective client attraction tools.
Please don't be fooled by how simple this formula is.
It might be simple, but I promise you that the results you'll get from flyers and brochures created using those three steps will generate a stream of new clients for you unlike anything you've ever experienced from a typical flyer or brochure.
Give it a try. You'll be happy you did.
:=)
Love and hugs
Joyce)
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
What's the difference between a $1 bill and a $1,000 bill?
Is it the paper?
Is it the ink?
What is it?
I really want you take a minute to think about this because
in this question and lies the answer to a very good marketing lesson.
The difference between a $1 bill and a $1,000 bill is not in
the ink or the paper, but is in the MESSAGE on the paper.
What makes one bill more valuable than the other is the
difference in what the two bills say.
Same thing with your brochures and flyers.
What will make one flyer, brochure or marketing material more valuable to you is what’s said on the flyer or marketing material.
The better the marketing message...the more clients you get
from it...the more valuable it is to you.
Period.
Now what I'm going to share with you is an ultra-simple 3-step
formula that you can use to convert any "$1 flyer or brochure"
into a "$1,000 flyer or brochure".
So, here we go...
1. Always, always have a benefit-driven, compelling headline that contains the specific BENEFIT your target market would love to experience from your services.
The headline on your marketing materials is THE most important part of your marketing message and will determine whether someone continues reading the rest of your marketing message or not.
Here are a couple of quick headline tips for you:
* A big, bold promise in a headline always works great.
* Be specific with what you say.
* Talk about what your prospective clients WANT, not need.
* Don't ever use your name or your practice name as a
headline.
Remember, don't just throw together any headline real quick
just to get your flyer or brochure completed.
You should spend most your time, energy, and effort creating
the most compelling headline, specific to your target market,
that you possibly can.
It's just that important.
2. Always be sure to have some type of OFFER in your brochure or
flyer.
Probably one of the biggest and most common mistakes I see small business owners making, giving out a flyer or brochure that just describes the what they technical name, their offer and their contact information.
This is a MONSTROUS MISTAKE.
Every single marketing piece that you use should have some type
of specific (irresistible) offer that you want your prospective
clients to respond to.
For instance:
"Try My Rapid Relaxation Program for 1/2 Off",
"Schedule Your Back Pain Relief Massage By X/X/XX And
Receive X As My Special Welcome Gift"
*"Join My 'Enhance Your Golf Swing In 5 Weeks' Program
And Receive 1 Free Lesson From Bob Smith The Pro (a $75 Value)"
You could also joint venture with other businesses
3. Always have a very specific, clear CALL TO ACTION.
Simply put...always have a set of specific step-by-step instructions for your prospective clients to follow to respond to your offer.
Make the "response instructions" easy to understand and simple to follow.
As well, the more specific you can be with your instructions, the better.
Let me give you an example of a good CALL TO ACTION...
"Here's what you should do now:
1. Call my office M-F between 9am and 5pm at (732)555-5555.
2. Tell Sarah (she's my office manager) that you'd like to take advantage of our Feel Great For Valentine offer.
3. Sarah will than schedule your appointment, and I'll take care of the rest."
Again, it's specific, it's clear, and it's easy to follow.
The last thing that you want to do is put out a flyer or brochure that has a confusing set of response instructions, or even worse, has no call to action at all.
So, there you have it...a simple 3-Step Formula for turning average flyers and brochures into highly effective client attraction tools.
Please don't be fooled by how simple this formula is.
It might be simple, but I promise you that the results you'll get from flyers and brochures created using those three steps will generate a stream of new clients for you unlike anything you've ever experienced from a typical flyer or brochure.
Give it a try. You'll be happy you did.
:=)
Love and hugs
Joyce)
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Tuesday, July 03, 2007
Business Launch Day 22: Create My Proprietary System
Business Launch Day 22: Create My Proprietary System
People like to put things into neat little package so that they can digest the information more easily. They also want to trust that you know what you're doing and seeing it spelled out for them really helps. Make it easy for them to see what you provide by creating a program or system that will make it easy for people to trust you, to want to do business with you.
For my service I know that I have a specific approach of working with clients. I had to get them to implement X, then Y, then Z to see growth and because I had the opportunity to do this so many times. I realize that there was a pattern that I can call my system to help small businesses grow their business.
I know that my system will give me a lot of credibility. People can foresee getting results because the process seemed logical and doable.
• Find a niche
• Strategize your remarkable advantage
• Develop your core marketing message /materials
• Package what you do and know
• Get out there in a big way
• Generate Referral
• E-zine marketing
• Keeping in touch
• Networking
• Speaking
• Direct outreach/direct mail
• Publicity marketing
• Joint Venture/Strategic Alliance
• Lead Generation Website
• Mastery Selling System
• Plan for success
So the Business Abundance System tm is born
I've started sharing this process of creating a system or programs with my clients and they are getting great results too.
Steps to creating your own system:
Outline the steps that you take to get results for your clients
Keep it chronologically
Name your program or system based on the results you ideal clients gets
Congratulation you now have your own proprietary system to call your own
Big virtual hug
JOY)
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
People like to put things into neat little package so that they can digest the information more easily. They also want to trust that you know what you're doing and seeing it spelled out for them really helps. Make it easy for them to see what you provide by creating a program or system that will make it easy for people to trust you, to want to do business with you.
For my service I know that I have a specific approach of working with clients. I had to get them to implement X, then Y, then Z to see growth and because I had the opportunity to do this so many times. I realize that there was a pattern that I can call my system to help small businesses grow their business.
I know that my system will give me a lot of credibility. People can foresee getting results because the process seemed logical and doable.
• Find a niche
• Strategize your remarkable advantage
• Develop your core marketing message /materials
• Package what you do and know
• Get out there in a big way
• Generate Referral
• E-zine marketing
• Keeping in touch
• Networking
• Speaking
• Direct outreach/direct mail
• Publicity marketing
• Joint Venture/Strategic Alliance
• Lead Generation Website
• Mastery Selling System
• Plan for success
So the Business Abundance System tm is born
I've started sharing this process of creating a system or programs with my clients and they are getting great results too.
Steps to creating your own system:
Outline the steps that you take to get results for your clients
Keep it chronologically
Name your program or system based on the results you ideal clients gets
Congratulation you now have your own proprietary system to call your own
Big virtual hug
JOY)
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com
Monday, July 02, 2007
Press Release Perfection
MY FIRST TRY
Serial Entrepreneur Joyce Oladipo Respond to Frustrated Small Business Owners about the Launch of their Own Business
Business and marketing coach Joyce Oladipo answers the most asked questions about what's really holding people back from starting a business that really makes them money. Over the years she has identified the key obstacles stopping people today from taking the plunge. Now in her blog she is recording a step by step system that you can use to launch your own business within 90 days to start making you money.
Luxembourg,Lux (PRWEB) March 5, 2007 -- Business and marketing Coach Joyce Oladipo will record every move of her new business —live—as it grows from just having a small business that makes you no money to having a business that makes more money that than expected.
“Small business owners can see how a fellow small business owner builds a business from starch. All known and unknown obstacles will be seen too” says serial entrepreneur Joyce Oladipo. “Hopefully, they will also pick up great ideas concerning starting a new business as well as inspiration toward their own business’ success!”
Visitors to the site will witness specific marketing strategies that will help with my success
The list includes:
- Having a Unique Perceived Benefit
- Ezine
- An Educational based marketing
- Implementing and automating system and automation
- Packaging a product or service
- A Lead generation system
- Overcoming clients obstacles
- Getting traffic to a site
- Using contact management system
She’s recording her results live in her blog and she offering her solution to any problem she experience. You can see it at http://beawealthyentrepreneur.blogspot.com
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Serial Entrepreneur Joyce Oladipo Respond to Frustrated Small Business Owners about the Launch of their Own Business
Business and marketing coach Joyce Oladipo answers the most asked questions about what's really holding people back from starting a business that really makes them money. Over the years she has identified the key obstacles stopping people today from taking the plunge. Now in her blog she is recording a step by step system that you can use to launch your own business within 90 days to start making you money.
Luxembourg,Lux (PRWEB) March 5, 2007 -- Business and marketing Coach Joyce Oladipo will record every move of her new business —live—as it grows from just having a small business that makes you no money to having a business that makes more money that than expected.
“Small business owners can see how a fellow small business owner builds a business from starch. All known and unknown obstacles will be seen too” says serial entrepreneur Joyce Oladipo. “Hopefully, they will also pick up great ideas concerning starting a new business as well as inspiration toward their own business’ success!”
Visitors to the site will witness specific marketing strategies that will help with my success
The list includes:
- Having a Unique Perceived Benefit
- Ezine
- An Educational based marketing
- Implementing and automating system and automation
- Packaging a product or service
- A Lead generation system
- Overcoming clients obstacles
- Getting traffic to a site
- Using contact management system
She’s recording her results live in her blog and she offering her solution to any problem she experience. You can see it at http://beawealthyentrepreneur.blogspot.com
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Business Launch Day 21: Package Your Service to Rise above Your Competition
Human nature seems to want to make us "package" ideas, categories people and label things. I make thing much easier.
Here are the steps I took to package my service.
1. Identified the unique selling preposition for my service
I created a package that includes everything my clients need to experience the USP of my service.
2. Create a workflow diagram for my service. Created my own proprietary system or program
List all the steps I took to virtually help my clients and create a system or program. I created "continuity" programs instead of one session at a time, so clients can get better result.
3. Create a method to present my service
I present my service as a list of steps to delivery service.
4. Named my service
The name of my packages described my USP, and it was distinctive to remember. "Condensed 2-hours Business Growth Marketing Program (http://www.bookmoreclients.com/bgmp.html).
5. Add a risk reversal to my service
I guaranteed my work and stood behind what I do
6. Prices my service
I charged enough to make profit. I gave 'em options
Now outline your steps you take to help your client. Create a system or program of it. Next name the system or program based on the result your clients will want to get from it. Transform your service to include continuity programs that includes a time period. Include a guarantee then price your service to make you money. It's that
Love and success,
:)
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Here are the steps I took to package my service.
1. Identified the unique selling preposition for my service
I created a package that includes everything my clients need to experience the USP of my service.
2. Create a workflow diagram for my service. Created my own proprietary system or program
List all the steps I took to virtually help my clients and create a system or program. I created "continuity" programs instead of one session at a time, so clients can get better result.
3. Create a method to present my service
I present my service as a list of steps to delivery service.
4. Named my service
The name of my packages described my USP, and it was distinctive to remember. "Condensed 2-hours Business Growth Marketing Program (http://www.bookmoreclients.com/bgmp.html).
5. Add a risk reversal to my service
I guaranteed my work and stood behind what I do
6. Prices my service
I charged enough to make profit. I gave 'em options
Now outline your steps you take to help your client. Create a system or program of it. Next name the system or program based on the result your clients will want to get from it. Transform your service to include continuity programs that includes a time period. Include a guarantee then price your service to make you money. It's that
Love and success,
:)
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Wednesday, June 27, 2007
Useful Tools and Links I Found Pretty Cool
I have just carve out a little time today to give you a glimpse of some o the tools I use that I think you would get the most value off.
Process mapping
SmartDraw- www.smartdraw.com
Mind mapping
Mindjet- www.mindjet.com
Develop a strong will to work on what import
Temptation blocker- www.webjillion.com
Cut your audio learning time by half
Window media player- Play speed setting
Speed read PDF's and word documents even is you can speed read right now
Really easy reader- www.reallyeasyreader.com
Never waste time looking for password
Roboform- www.roboform.com
Never search for a file again
Google desktop- http://desktop.google.com
Leverage Google for company email
Google Hosted - www.google.com/hosted
Get everyone on the same page
Google Calendar - www.google.com/calendar
Have all your data at the tip of your hand
Box.net - www.Box.net
Check them out alright. They are pretty cool.
What tools have you used that have been pretty productive?
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Process mapping
SmartDraw- www.smartdraw.com
Mind mapping
Mindjet- www.mindjet.com
Develop a strong will to work on what import
Temptation blocker- www.webjillion.com
Cut your audio learning time by half
Window media player- Play speed setting
Speed read PDF's and word documents even is you can speed read right now
Really easy reader- www.reallyeasyreader.com
Never waste time looking for password
Roboform- www.roboform.com
Never search for a file again
Google desktop- http://desktop.google.com
Leverage Google for company email
Google Hosted - www.google.com/hosted
Get everyone on the same page
Google Calendar - www.google.com/calendar
Have all your data at the tip of your hand
Box.net - www.Box.net
Check them out alright. They are pretty cool.
What tools have you used that have been pretty productive?
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Tuesday, June 26, 2007
Business Launch Day 14: Construct a Compelling Marketing Message
Ok, now that I’ve crafted my ideal client profile. It’s time to start thinking about my marketing message. What I say to others about me and what they read about what I do in marketing materials.
If people’s eyes just glaze over every time I tell them about what I do, if they are not getting enthusiastic at all then my message is not working. My marketing message is the make-or-break element of the growth of my business.
Your message is compelling when a potential client say “Wow, you’re exactly what I need! Can I have your card?”
Once I have developed an effective marketing message I started to use it in all my marketing materials such as:
• Flyers
• Advertisements (print, radio, T.V.)
• Business cards
• Selling presentations
• Website
• Speeches and workshops
• Daily correspondence
• Proposals
• Brochures
Here are steps I used to create my marketing message
1. Identify your target market
2. Identify the problems they face
3. Present your solutions to their problem
4. Present your results
My claim is “I help small business owners struggling to market their business effectively, grow their business by 60% or more in 60 day or less.”
And my elevation speech is “I work with small business owners struggling to market their business, grow their business by 60% or more in 60 day or less. What separates me from the others is that I only specialize in helping you grow your business. I implement a specific step-by-step marketing system that helps you see results in as little as 60 days without spending extra money on advertising. As a result, those who work with me grow the business with ease in less time.
Would you like to know more?”
I got a lot of attention with that one when I used it in at my networking event.
Use my template below to create yours.
“I would with (insert ideal client) who struggle with (insert client challenges) and would like to (insert result and benefits)
What separates my service from the other (insert competitors) is (insert your USP) and because of this clients receive (insert motivator and your claim)
My tag line or slogan is “Grow your Business by 60% or more in 60 days”.
My tagline contains the entire essence of what I do, including results. You can use your tagline instead of your elevation speech of you are press for time, I also use my tagline on my
1. Business cards
2. Marketing material
3. Voice mail
4. Website
5. Email signature
6. etc.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
If people’s eyes just glaze over every time I tell them about what I do, if they are not getting enthusiastic at all then my message is not working. My marketing message is the make-or-break element of the growth of my business.
Your message is compelling when a potential client say “Wow, you’re exactly what I need! Can I have your card?”
Once I have developed an effective marketing message I started to use it in all my marketing materials such as:
• Flyers
• Advertisements (print, radio, T.V.)
• Business cards
• Selling presentations
• Website
• Speeches and workshops
• Daily correspondence
• Proposals
• Brochures
Here are steps I used to create my marketing message
1. Identify your target market
2. Identify the problems they face
3. Present your solutions to their problem
4. Present your results
My claim is “I help small business owners struggling to market their business effectively, grow their business by 60% or more in 60 day or less.”
And my elevation speech is “I work with small business owners struggling to market their business, grow their business by 60% or more in 60 day or less. What separates me from the others is that I only specialize in helping you grow your business. I implement a specific step-by-step marketing system that helps you see results in as little as 60 days without spending extra money on advertising. As a result, those who work with me grow the business with ease in less time.
Would you like to know more?”
I got a lot of attention with that one when I used it in at my networking event.
Use my template below to create yours.
“I would with (insert ideal client) who struggle with (insert client challenges) and would like to (insert result and benefits)
What separates my service from the other (insert competitors) is (insert your USP) and because of this clients receive (insert motivator and your claim)
My tag line or slogan is “Grow your Business by 60% or more in 60 days”.
My tagline contains the entire essence of what I do, including results. You can use your tagline instead of your elevation speech of you are press for time, I also use my tagline on my
1. Business cards
2. Marketing material
3. Voice mail
4. Website
5. Email signature
6. etc.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Friday, June 22, 2007
9 Ways to Get More for Your Marketing Dollars with Improved Marketing Results
1. Deliver an educational based message. People want information, that’s why they surf the internet, attend seminars, subscribe to ezines, network and request free information. With educational based marketing, you establish trust and credibility by giving free information that helps solve their problem. Educational based marketing captures prospects earlier in the decision process and establishes a relationship of trust, resulting in dramatically high return for your marketing. What could be easier!
2. Do you have an ezine, well simplify it. Many small business owners produce multi-page ezine or newsletters that cost a fortune to design, print and mail. Remember, the purpose of an ezine is to deliver information and reinforce why prospective clients should choose you over other businesses. A simple educational alert of even one or two pages works just fine. Your ezine size is not nearly as important as the value of information in your ezine and how often it been sent.
3. Most businesses don’t need a brochure, so don’t spend money on four-color brochures except you have a business that sells something colourful, such as art or gemstones. They’re expensive and, in most cases, not necessary. And even then, you can often find alternatives that are less expensive than brochures, such as photographs. If you want a beautiful “gemstone” to impress your prospects, your clients or yourself, that’s fine. But don’t expect it to be a cost effective part of your marketing program.
4. Don’t use institutional ads. Institutional ads are the thing of the past. For decades institutional ads have made impressions on audience without generating measurable results. But what’s good with an impression if you don’t know the identity of the person on whom you made the impression. The best way to advertise is use to use a lead generation method. An accountable a method that generate inquiries from genius prospects, so you can tell what works and what doesn’t
5. It’s not effective to deliver your marketing message through mass marketing. Newspaper or magazine ads or TV commercial, are the most expensive type of marketing. You’re using media tone and space to explain how you can help someone solve their problems. Instead, I suggest you use the media to offer your message and not to deliver your message, so when prospects interested in your service contact’s you, send them your information packet or a direct marketing letter make sure you get their email address too. This allows you to deliver much more information to the person who was interested and you can build must better relationship.
6. Don’t’ use media publicity to gain exposure. Media exposures usually don’t directly affect your bottom line. To increase publicity’s effectiveness, use it to establish credibility and generate inquiries from qualified prospective clients
7. Stop cold calling. I’ve never heard anyone say they like to be solicited by telephone. I urge you to invest in a marketing program that attracts qualified inquiries. Lead generation marketing is the best way to get lead for your business. Try paying for a lead generation ad in a local newspaper to get people to call you instead.
8. Hire an independent coach. Focus on securing a Partner not just an advisor. As the business world continues to evolve and change, it’s imperative to follow a strategic path that is easily upgradeable, expandable, and flexible. In order to have focus and achieve your ultimate vision you need a good success team. Your coach is not someone who just gives advice and leaves you on your own. Your coach should be someone who holds you accountable for the profitability in your business, someone who holds you accountable for the barriers you need to overcome, and someone who can guide you down a business path that allows you to continually exceed your definition of success. Bottom line, your coach should help you execute not continue to just make plans. If you’re currently working with a coach or a consultant and you’re not achieving the profitability goals you’re seeking, re-think the relationship and determine if they’re really a strategic partner or just an advisor.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
2. Do you have an ezine, well simplify it. Many small business owners produce multi-page ezine or newsletters that cost a fortune to design, print and mail. Remember, the purpose of an ezine is to deliver information and reinforce why prospective clients should choose you over other businesses. A simple educational alert of even one or two pages works just fine. Your ezine size is not nearly as important as the value of information in your ezine and how often it been sent.
3. Most businesses don’t need a brochure, so don’t spend money on four-color brochures except you have a business that sells something colourful, such as art or gemstones. They’re expensive and, in most cases, not necessary. And even then, you can often find alternatives that are less expensive than brochures, such as photographs. If you want a beautiful “gemstone” to impress your prospects, your clients or yourself, that’s fine. But don’t expect it to be a cost effective part of your marketing program.
4. Don’t use institutional ads. Institutional ads are the thing of the past. For decades institutional ads have made impressions on audience without generating measurable results. But what’s good with an impression if you don’t know the identity of the person on whom you made the impression. The best way to advertise is use to use a lead generation method. An accountable a method that generate inquiries from genius prospects, so you can tell what works and what doesn’t
5. It’s not effective to deliver your marketing message through mass marketing. Newspaper or magazine ads or TV commercial, are the most expensive type of marketing. You’re using media tone and space to explain how you can help someone solve their problems. Instead, I suggest you use the media to offer your message and not to deliver your message, so when prospects interested in your service contact’s you, send them your information packet or a direct marketing letter make sure you get their email address too. This allows you to deliver much more information to the person who was interested and you can build must better relationship.
6. Don’t’ use media publicity to gain exposure. Media exposures usually don’t directly affect your bottom line. To increase publicity’s effectiveness, use it to establish credibility and generate inquiries from qualified prospective clients
7. Stop cold calling. I’ve never heard anyone say they like to be solicited by telephone. I urge you to invest in a marketing program that attracts qualified inquiries. Lead generation marketing is the best way to get lead for your business. Try paying for a lead generation ad in a local newspaper to get people to call you instead.
8. Hire an independent coach. Focus on securing a Partner not just an advisor. As the business world continues to evolve and change, it’s imperative to follow a strategic path that is easily upgradeable, expandable, and flexible. In order to have focus and achieve your ultimate vision you need a good success team. Your coach is not someone who just gives advice and leaves you on your own. Your coach should be someone who holds you accountable for the profitability in your business, someone who holds you accountable for the barriers you need to overcome, and someone who can guide you down a business path that allows you to continually exceed your definition of success. Bottom line, your coach should help you execute not continue to just make plans. If you’re currently working with a coach or a consultant and you’re not achieving the profitability goals you’re seeking, re-think the relationship and determine if they’re really a strategic partner or just an advisor.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Thursday, June 21, 2007
I Have a Story for Business Launch Day 7
Some of us have a compelling story. We are drawn to our particular skill, talent or profession by a compelling moment that changed everything in our lives and it’s because of that moment that we decided to dedicate the rest of our professional lives to doing what we do right now.
My compelling story is pretty much detailed on my ecadamy profile. I’ve been repeated getting some emails from people that have read it and thought that was one of the reasons they subscribed to my “Attractive Marketing” ezine and hired me. It spoke to them because I’d been in their shoes too at one point. They told me that they too have traded time for money and I was getting nowhere. They were also having trouble with keeping up with the bills that was coming in and that to see someone survive it and thrive, makes them fill they can do it too.
You may have a compelling story that no one else has. You compelling story may be that you overcame a serious challenge in life or in business that caused you to change your course and do what you do now to help others with the same struggles.
I sometimes use my compelling story “filling my business to capacity in less than 10 months and keeping it consistently full” when I talk to potential clients.
So start creating your compelling story around your business. What brought you to do what you are doing today?
After creating mine, I sprinkled some on my marketing materials and in conversation too.
WHAT IS YOUR STORY?
Big virtual hug
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
My compelling story is pretty much detailed on my ecadamy profile. I’ve been repeated getting some emails from people that have read it and thought that was one of the reasons they subscribed to my “Attractive Marketing” ezine and hired me. It spoke to them because I’d been in their shoes too at one point. They told me that they too have traded time for money and I was getting nowhere. They were also having trouble with keeping up with the bills that was coming in and that to see someone survive it and thrive, makes them fill they can do it too.
You may have a compelling story that no one else has. You compelling story may be that you overcame a serious challenge in life or in business that caused you to change your course and do what you do now to help others with the same struggles.
I sometimes use my compelling story “filling my business to capacity in less than 10 months and keeping it consistently full” when I talk to potential clients.
So start creating your compelling story around your business. What brought you to do what you are doing today?
After creating mine, I sprinkled some on my marketing materials and in conversation too.
WHAT IS YOUR STORY?
Big virtual hug
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Tuesday, June 19, 2007
Business Launch Day 7: My “WOW” Factor That Got People to Want To Work With Me.
Discovering or creating my unique selling proposition or extra value proposition is one of the steps I need to complete before going out there to market my business. Before I can complete it however, it is important for me to have a good understanding of this very important concept.
In order for any business to grow and survive in this challenging market place of the 1990's and beyond I must be able to successfully answer these two questions:
1. Why do people buy from me?
2. If they aren't buying from me now, why should they.
A USP/EVP is more than just a cute slogan or catchy phrase. If there is no benefit there them it’s not a USP/EVP.
Here are the steps I took to create my USP/ EVP
1. Contact some of my customers or prospects and invite them to share with me why they do business with me or my competitors and why they needed this service.
2. Conduct a focus group with my virtual staff in order to gain their perspective of my USP.
3. Do a competitive analysis of my key competitors in order to isolate their strengths and weaknesses.
4. Compile all of the information gained from this research, my prospect or, and my competitions and clearly define their USP.
Here is what have been able to come up with and I’m still working on it.
Grow Your Business by 60% or more in 60 days without spending extra money on advertising
You Unique Selling Preposition/ Extra Value Proposition must answer these questions?
1. Of all the people in my field, what do I do that others do not?
2. What features of my practice set me apart from others?
3. What benefit can I promise that others do not
4. What should y prospective client worm with ME as oppose to someone else?
Grab a paper and take some time to think about your offers as oppose to what your competitors are offering and write it down. We’ll use this later in this 90 days launch to educate your environment on what make you unique in your field. I notice clients pay attention to this.
Create a practice that is truly noticeable. Seth Godin urges us to put the Purple Cow into everything we build and everything we do, to create something noticeable. His book is a manifesto for business owners who want to create product and service that are worth marketing in the first place.
Try adding extra values to your offers too. Add power and credibility to your service
Here are a few examples of winning USP’s I know of.
1. Avis Rent a Car “We’re number two. We try harder.”
2. Federal Express “When it absolutely, positively has to be there.”
3. Domino’s Pizza “Fresh, hot pizza in 30 minutes or less”
What do all three of these slogans have in common? They
are powerful statements of uniqueness that helped to propel
their respective companies to success.
Avis Car Rental knew that Hertz, the number one car rental
company, was so much bigger than them that they couldn't
compete head on so they positioned themselves as the number
two car company that worked harder for the customer.
Federal Express based their slogan on a promise of delivery
reliability. Dominos based their slogan on the fact that most
pizza eaters don't care how much stuff is on it but that it was
hot, fresh, and delivered fast.
Live Up To Your USP
Be bold when developing your USP but be careful to ensure that you an live up to your USP. Your USP should have promises, guarantees,policies and procedures, employee evaluations and other reinforcing processes to make each USP come alive.
Having a strong USP can make your business super successful, on the other hand, having a USP that you can't live up to is suicide. I'm sure that Domino's had to eat the cost of a lot of pizzas when they didn't arrive within 30 minutes, but they developed a system that allowed them to deliver on their promise consistently.
Come on get going. Start working on your winning USP.
Love and Success,
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
In order for any business to grow and survive in this challenging market place of the 1990's and beyond I must be able to successfully answer these two questions:
1. Why do people buy from me?
2. If they aren't buying from me now, why should they.
A USP/EVP is more than just a cute slogan or catchy phrase. If there is no benefit there them it’s not a USP/EVP.
Here are the steps I took to create my USP/ EVP
1. Contact some of my customers or prospects and invite them to share with me why they do business with me or my competitors and why they needed this service.
2. Conduct a focus group with my virtual staff in order to gain their perspective of my USP.
3. Do a competitive analysis of my key competitors in order to isolate their strengths and weaknesses.
4. Compile all of the information gained from this research, my prospect or, and my competitions and clearly define their USP.
Here is what have been able to come up with and I’m still working on it.
Grow Your Business by 60% or more in 60 days without spending extra money on advertising
You Unique Selling Preposition/ Extra Value Proposition must answer these questions?
1. Of all the people in my field, what do I do that others do not?
2. What features of my practice set me apart from others?
3. What benefit can I promise that others do not
4. What should y prospective client worm with ME as oppose to someone else?
Grab a paper and take some time to think about your offers as oppose to what your competitors are offering and write it down. We’ll use this later in this 90 days launch to educate your environment on what make you unique in your field. I notice clients pay attention to this.
Create a practice that is truly noticeable. Seth Godin urges us to put the Purple Cow into everything we build and everything we do, to create something noticeable. His book is a manifesto for business owners who want to create product and service that are worth marketing in the first place.
Try adding extra values to your offers too. Add power and credibility to your service
Here are a few examples of winning USP’s I know of.
1. Avis Rent a Car “We’re number two. We try harder.”
2. Federal Express “When it absolutely, positively has to be there.”
3. Domino’s Pizza “Fresh, hot pizza in 30 minutes or less”
What do all three of these slogans have in common? They
are powerful statements of uniqueness that helped to propel
their respective companies to success.
Avis Car Rental knew that Hertz, the number one car rental
company, was so much bigger than them that they couldn't
compete head on so they positioned themselves as the number
two car company that worked harder for the customer.
Federal Express based their slogan on a promise of delivery
reliability. Dominos based their slogan on the fact that most
pizza eaters don't care how much stuff is on it but that it was
hot, fresh, and delivered fast.
Live Up To Your USP
Be bold when developing your USP but be careful to ensure that you an live up to your USP. Your USP should have promises, guarantees,policies and procedures, employee evaluations and other reinforcing processes to make each USP come alive.
Having a strong USP can make your business super successful, on the other hand, having a USP that you can't live up to is suicide. I'm sure that Domino's had to eat the cost of a lot of pizzas when they didn't arrive within 30 minutes, but they developed a system that allowed them to deliver on their promise consistently.
Come on get going. Start working on your winning USP.
Love and Success,
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Thursday, June 14, 2007
Business Launch Day 4: Research My Niche and Craft My Ideal Client Profile
No matter how unique my service is. I had t make sure that I was marketing to the right audience because if I try to market my product and service to the wrong people, I’ll quickly go out of business. SO the first thing I did after getting my team was to define who my target market is. You can’t be all thing to all men.
A niche market is a specific group of people or businesses who wants and needs your products and services, and can afford to pay for it. Because am targeting a smaller number of people with the same amount of money. I’ll get more for my money because I’m spending more per prospect than I would if I market to a bigger market.
One huge advantage of niche marketing is that its client centred! And that’s because I’m finding specific value added solutions that helps them solve their problem and meet their needs.
How did I find my niche: I answered these questions
1. Who are my best clients?
2. What do my best clients have in common?
• Income
• Geographic Location
• Number of children
• Age
• Lifestyle habit and hobbies
• Employments type
• What car they drive
• Number of employees
• Number of offices
3. Who are my worst clients?
Who are my worst clients with regard to the income they generate, how difficult it is to work with them and how much profit will they generate.
What do my best clients have in common?
1. Where can my prospect be found?
• At home, what time are they at home, what neighbourhood do they live?
• Where do they work?
• What organizations do they belong to?
• What conference or workshops do they attend?
• What other professionals service provide them services?
• What website do they visit frequently?
• What directories are they listed on?
• What publications do they read?
• What radio station do they listen too?
• Speak to a list broker to find out if these groups has a mailing list (90% of the time there is always a list- no matter how obscure the niche might sound)
• Where do they network?
4. Do I have any expertises related to specific types of business or people?
I notice that I have experience with working with service professionals. People like to buy from people that have “been there and done that” and walked in their shoes. If you have experience as a practitioner in a niche you’ll have an advantage selling to that niche.
5. Can I easily contact my niche?
I will not choose a niche that doesn’t have an association, a trade publication, or hold conference, because these are the primary tools for contacting my prospects fast and fuelling my word-of-mouth effort.
6. Can the niche afford my products and service?
The niche that ‘am marketing too needs to be affluent enough to buy my products and service without having to worry too much about over spending.
7. Is there a successful track record of selling my type of products and services to this niche?
8. How much competitions are there in the niche
It’s better to jump up and down in a pond than an ocean. The more competitors I have to deal with, the more aggressive my marketing effort will have to be to be the winner.
9. Is the nice big enough to sustain your business?
I have to enter a niche that has the economic to sustain my business over time. One of the first calculations you should do when deciding a niche is a breakeven assessment. The assessment tells you hoe much of the market you have to penetrate just to breakeven in the first year.
Steps I took to find my niche locally:
1. I looked in the yellow pages under the business category. I looked at what my competitors are doing, what they are not doing, and what appeals to me. I wrote it all down.
2. I went to my local library and look at several different yellow pages directories in different locations to get more information.
3. By now I had a good understanding of what gaps- weakness (as well as strengths) each of these competitors has.
4. Then I rang them up and ask them to send me information on their services. You may want to ask a friend to do this for you. By getting these information you now get more details about their business
5. Then I rang at least 15 potential prospects from my niche. I told them that I was thinking about starting a business that helps them solve their problems and you really like to ask them a few questions. Most of them will be happy to help but you must make it clear you are not trying to sell them anything.
6. Now I have everything I needed to find out what my prospect would like and dislike, what my competitors are not providing and what I’ll like to do.
Because I was also planning on going online I took these steps to find my niche online:
1. I checked online for my preferred business. I looked at what my competitors are doing, what they are not doing, and what appeals to me. I wrote these all down.
2. I research where my competitors gathered. Visit online discussion groups at:
• Yahoo: http://groups.yahoo.com
• Google: http://groups.google.com
• MSN: http://groups.msn.com
Then I did a search to find people in the profession I’ve chosen. I just entered the name of the profession in the search box and waited for what came up.
I did the same with online networking groups at:
• Ecadamy: www.ecadamy.com
• Ryze: www.ryze.com
• Linkedin: www.linkedin
You can use the same technique to find organizations and associations of your potential clients.
3. I participated in discussions on their boards, forums and blogs. Join the groups that interest me, began reading their discussion, and start posting questions as well as answer post by others. I got involved in conversations. By doing this I was able to accomplish these few things:
• I became more knowledgeable about the niche.
• I discovered how to find and reach prospects in the niche
• It was now easy for me to decide if the niche I’m planning in pursuing is profitable niche to build a business around.
Go to www.goole.com and search on “profession name + association”. For example, “healing arts association”. This is where you can find if your chosen profession has a membership site.
Having answered all these questions you should have a good idea of the type of people and business you would like to focus on.
Craft your ideal client profile
I’m going to ask you to stop serving anyone and everyone that comes your way. I know this sound contradicting. It isn’t? It’s actually the core of you having a successful business, believe it or not.
Before I move forward, here are several things that universally constitute my ideal client:
1. Those I really enjoy working with.
2. Those who need my help badly.
3. Those who recognize that working with me is essential
4. Those who will get great results from working with me (and write testimonials to prove it)
5. Those who will tell others about me and refer other clients over and over again
6. Those who can easily be identified and contacted
7. Those who are happy to pay my worth without negotiating
I wanted a business full of these types of people (Trust me, it’s a lot more fun and it’s not difficult to get). To have a business filled with these types of people, I needed to stop marketing to anyone and everyone and start targeting a specific target audience.
Here are a few steps I used to craft my ideal client profile:
1. I got specific about, who my best clients are.
To do this I started thinking about my most favourite client or a classic client I'll like to work with. Someone that fits the criteria I outlined earlier.
2. The I wrote down my ideal clients situation that I can solve, their struggles, and any other common denominating aspects that would a requisite for being the best client for my product and service
Try using these steps to define your target audience and craft you ideal clients too.
Try using these steps to define your target audience and craft you ideal clients too.
If you have any questions at all about this just leave a comment, I’ll replay immediately.
Love and success,
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
A niche market is a specific group of people or businesses who wants and needs your products and services, and can afford to pay for it. Because am targeting a smaller number of people with the same amount of money. I’ll get more for my money because I’m spending more per prospect than I would if I market to a bigger market.
One huge advantage of niche marketing is that its client centred! And that’s because I’m finding specific value added solutions that helps them solve their problem and meet their needs.
How did I find my niche: I answered these questions
1. Who are my best clients?
2. What do my best clients have in common?
• Income
• Geographic Location
• Number of children
• Age
• Lifestyle habit and hobbies
• Employments type
• What car they drive
• Number of employees
• Number of offices
3. Who are my worst clients?
Who are my worst clients with regard to the income they generate, how difficult it is to work with them and how much profit will they generate.
What do my best clients have in common?
1. Where can my prospect be found?
• At home, what time are they at home, what neighbourhood do they live?
• Where do they work?
• What organizations do they belong to?
• What conference or workshops do they attend?
• What other professionals service provide them services?
• What website do they visit frequently?
• What directories are they listed on?
• What publications do they read?
• What radio station do they listen too?
• Speak to a list broker to find out if these groups has a mailing list (90% of the time there is always a list- no matter how obscure the niche might sound)
• Where do they network?
4. Do I have any expertises related to specific types of business or people?
I notice that I have experience with working with service professionals. People like to buy from people that have “been there and done that” and walked in their shoes. If you have experience as a practitioner in a niche you’ll have an advantage selling to that niche.
5. Can I easily contact my niche?
I will not choose a niche that doesn’t have an association, a trade publication, or hold conference, because these are the primary tools for contacting my prospects fast and fuelling my word-of-mouth effort.
6. Can the niche afford my products and service?
The niche that ‘am marketing too needs to be affluent enough to buy my products and service without having to worry too much about over spending.
7. Is there a successful track record of selling my type of products and services to this niche?
8. How much competitions are there in the niche
It’s better to jump up and down in a pond than an ocean. The more competitors I have to deal with, the more aggressive my marketing effort will have to be to be the winner.
9. Is the nice big enough to sustain your business?
I have to enter a niche that has the economic to sustain my business over time. One of the first calculations you should do when deciding a niche is a breakeven assessment. The assessment tells you hoe much of the market you have to penetrate just to breakeven in the first year.
Steps I took to find my niche locally:
1. I looked in the yellow pages under the business category. I looked at what my competitors are doing, what they are not doing, and what appeals to me. I wrote it all down.
2. I went to my local library and look at several different yellow pages directories in different locations to get more information.
3. By now I had a good understanding of what gaps- weakness (as well as strengths) each of these competitors has.
4. Then I rang them up and ask them to send me information on their services. You may want to ask a friend to do this for you. By getting these information you now get more details about their business
5. Then I rang at least 15 potential prospects from my niche. I told them that I was thinking about starting a business that helps them solve their problems and you really like to ask them a few questions. Most of them will be happy to help but you must make it clear you are not trying to sell them anything.
6. Now I have everything I needed to find out what my prospect would like and dislike, what my competitors are not providing and what I’ll like to do.
Because I was also planning on going online I took these steps to find my niche online:
1. I checked online for my preferred business. I looked at what my competitors are doing, what they are not doing, and what appeals to me. I wrote these all down.
2. I research where my competitors gathered. Visit online discussion groups at:
• Yahoo: http://groups.yahoo.com
• Google: http://groups.google.com
• MSN: http://groups.msn.com
Then I did a search to find people in the profession I’ve chosen. I just entered the name of the profession in the search box and waited for what came up.
I did the same with online networking groups at:
• Ecadamy: www.ecadamy.com
• Ryze: www.ryze.com
• Linkedin: www.linkedin
You can use the same technique to find organizations and associations of your potential clients.
3. I participated in discussions on their boards, forums and blogs. Join the groups that interest me, began reading their discussion, and start posting questions as well as answer post by others. I got involved in conversations. By doing this I was able to accomplish these few things:
• I became more knowledgeable about the niche.
• I discovered how to find and reach prospects in the niche
• It was now easy for me to decide if the niche I’m planning in pursuing is profitable niche to build a business around.
Go to www.goole.com and search on “profession name + association”. For example, “healing arts association”. This is where you can find if your chosen profession has a membership site.
Having answered all these questions you should have a good idea of the type of people and business you would like to focus on.
Craft your ideal client profile
I’m going to ask you to stop serving anyone and everyone that comes your way. I know this sound contradicting. It isn’t? It’s actually the core of you having a successful business, believe it or not.
Before I move forward, here are several things that universally constitute my ideal client:
1. Those I really enjoy working with.
2. Those who need my help badly.
3. Those who recognize that working with me is essential
4. Those who will get great results from working with me (and write testimonials to prove it)
5. Those who will tell others about me and refer other clients over and over again
6. Those who can easily be identified and contacted
7. Those who are happy to pay my worth without negotiating
I wanted a business full of these types of people (Trust me, it’s a lot more fun and it’s not difficult to get). To have a business filled with these types of people, I needed to stop marketing to anyone and everyone and start targeting a specific target audience.
Here are a few steps I used to craft my ideal client profile:
1. I got specific about, who my best clients are.
To do this I started thinking about my most favourite client or a classic client I'll like to work with. Someone that fits the criteria I outlined earlier.
2. The I wrote down my ideal clients situation that I can solve, their struggles, and any other common denominating aspects that would a requisite for being the best client for my product and service
Try using these steps to define your target audience and craft you ideal clients too.
Try using these steps to define your target audience and craft you ideal clients too.
If you have any questions at all about this just leave a comment, I’ll replay immediately.
Love and success,
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Tuesday, June 12, 2007
Business Launch Day 4: Interview/Hire a virtual assistant. Build a team for success
If you want to grow your business, you need a virtual assistant, and by “grow”, what I really mean is “make more money”.
You maybe thinking you do not have enough money to hire an assistant but a virtual assistant doesn’t have to be expensive. You can have someone work in your office or on their computer from somewhere across the country for a fraction of hiring someone full time. You can even hire a part-time college student.
Virtual assistant charge you for the actual time worked. Which mean, if they only worked 65 minutes on your project, you only pay the hourly rate for that 65 minutes.
Some virtual assistant usually have two payment options: Pay-As-You-Go (hourly) rate or a Prepaid Retainer (at a reduced rate) usually 10 hours per month, which is my preference
I have been working with a virtual assistant for one year and I have a fantastic relationship with her. Her name is Liz and she lives in Boston. I started with a 5-hour Retainer, additional hours are billed at the same retainer rate.
The 5-hour Retainer Rate is $55 an hour, billed in one-minute increments, with a five hour minimum rate of $275 paid in advance every month. BONUS: HTML newsletter maintenance at five-hour retainer rate.
Then I upgraded to a 10-hour Retainer hourly rate for a long-term partnership. Additional hours are billed at the same retainer rate; however, unused time does not roll over to the next month. The 10-hour Retainer Rate is $50 an hour, billed in one-minute increments, with a ten hour minimum ($500) paid in advance every month. BONUS: HTML newsletter maintenance at 10-hour retainer rate.
Here are a few tasks I was able to delegate out:
• Confirm client Condensed 2-hours Business Growth Marketing Programappointments
• Enter business cards/contact information into ACT
• Planning business and personal travel- planes, car, hotels, vacations
• Sign me to other teleclasses and workshops
• Internet research and fact checking
• Editing and proofreading
• Maintaining ezine and clients mailing
• Formatting and sending ezine
• Submitting my articles to other publications and articles sites
• Placing ad in other publications and websites
• Designing PowerPoint presentation
• Mail thank you notes
Here are the things I did to get my virtual assistant
• I visited www.AssistU.com and filled out a form detailing what things I need delegated and what my business goals are.
• I also did a search on Google for “Virtual Assistant” and got several leads and organizations.
• I was recommended a few VA’s. I also found a few VA’s from some VA organisations.
• Did a few interviews with the one’s I found interesting and made a few selections
• I worked with different VA’s for 4/5 months before I decide on the VA I work with now.
If you can not quite see how an assistant could help you deal with all the time-suckers in your business, keep a log of your business activities for a week, including how long each task takes for you to complete, then review it. Circle all the tasks that an assistant can help you with (there should be quite a few!). Consider the numbers of hours those things has taken you to accomplish, and decide if the £25-£50 an hour for the assistant would be worth the investment. If you think you can't afford it right now why not ask around in your network for someone who would be interested in an exchange of service.
Here is a list of recommended virtual assistant service I know:
www.teamdoubleclick.com
www.virtualassistantnetworking.com
Donna Toothaker
www.1stca.com
LauraLee Sparks, The Simple Solutions ~ Virtual Assistance
www.TheSimpleSolutionVa.com
Michelle Murphy
www.Murphyassistants.com
You want to look for Va’s that are well-versed in helping entrepreneurs grow their business. Start small and add hours as you feel comfortable and for what you find necessary. You’ll never regret it.
Love and success
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
You maybe thinking you do not have enough money to hire an assistant but a virtual assistant doesn’t have to be expensive. You can have someone work in your office or on their computer from somewhere across the country for a fraction of hiring someone full time. You can even hire a part-time college student.
Virtual assistant charge you for the actual time worked. Which mean, if they only worked 65 minutes on your project, you only pay the hourly rate for that 65 minutes.
Some virtual assistant usually have two payment options: Pay-As-You-Go (hourly) rate or a Prepaid Retainer (at a reduced rate) usually 10 hours per month, which is my preference
I have been working with a virtual assistant for one year and I have a fantastic relationship with her. Her name is Liz and she lives in Boston. I started with a 5-hour Retainer, additional hours are billed at the same retainer rate.
The 5-hour Retainer Rate is $55 an hour, billed in one-minute increments, with a five hour minimum rate of $275 paid in advance every month. BONUS: HTML newsletter maintenance at five-hour retainer rate.
Then I upgraded to a 10-hour Retainer hourly rate for a long-term partnership. Additional hours are billed at the same retainer rate; however, unused time does not roll over to the next month. The 10-hour Retainer Rate is $50 an hour, billed in one-minute increments, with a ten hour minimum ($500) paid in advance every month. BONUS: HTML newsletter maintenance at 10-hour retainer rate.
Here are a few tasks I was able to delegate out:
• Confirm client Condensed 2-hours Business Growth Marketing Programappointments
• Enter business cards/contact information into ACT
• Planning business and personal travel- planes, car, hotels, vacations
• Sign me to other teleclasses and workshops
• Internet research and fact checking
• Editing and proofreading
• Maintaining ezine and clients mailing
• Formatting and sending ezine
• Submitting my articles to other publications and articles sites
• Placing ad in other publications and websites
• Designing PowerPoint presentation
• Mail thank you notes
Here are the things I did to get my virtual assistant
• I visited www.AssistU.com and filled out a form detailing what things I need delegated and what my business goals are.
• I also did a search on Google for “Virtual Assistant” and got several leads and organizations.
• I was recommended a few VA’s. I also found a few VA’s from some VA organisations.
• Did a few interviews with the one’s I found interesting and made a few selections
• I worked with different VA’s for 4/5 months before I decide on the VA I work with now.
If you can not quite see how an assistant could help you deal with all the time-suckers in your business, keep a log of your business activities for a week, including how long each task takes for you to complete, then review it. Circle all the tasks that an assistant can help you with (there should be quite a few!). Consider the numbers of hours those things has taken you to accomplish, and decide if the £25-£50 an hour for the assistant would be worth the investment. If you think you can't afford it right now why not ask around in your network for someone who would be interested in an exchange of service.
Here is a list of recommended virtual assistant service I know:
www.teamdoubleclick.com
www.virtualassistantnetworking.com
Donna Toothaker
www.1stca.com
LauraLee Sparks, The Simple Solutions ~ Virtual Assistance
www.TheSimpleSolutionVa.com
Michelle Murphy
www.Murphyassistants.com
You want to look for Va’s that are well-versed in helping entrepreneurs grow their business. Start small and add hours as you feel comfortable and for what you find necessary. You’ll never regret it.
Love and success
Joyce
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Saturday, June 09, 2007
Gigantic tubs of Popcorn
I remember a few months ago I saw the movie "The Departed" starring
Jack Nicholson, Matt Damon and Leonardo DiCaprio. In my
opinion, the movie was just okay and really didn't live up
to the hype.
Of course, whenever I go to the movies, I need to get
popcorn. Since I went with a friend of mine, we ordered large. Big
mistake! The popcorn was friggin' huge. This ginormous tub
of popcorn was enough to feed a small village of children
for a week!
And don't even get me started on the size of the Coke. The
soda was almost bigger than my head! And honestly now,
should you consume anything that's bigger than your head?
I also realize that in America, bigger is better. The
average American would rather shovel loads of slop from a
buffet line than get tiny portions at a fine French
restaurant.
Consumers are also attracted to people who are larger than
life. They are fascinated with celebrities no matter how
they became celebrities. Take, for example, Paris Hilton.
She is simply famous for being famous.
Look at Anthony Robbins. He was doing small personal
development seminars in Holiday Inns before he was put on
television by an infomercial company. Tony became a
celebrity by paying for media time.
No matter what your business is, if you can create a larger
than life persona and become a celebrity, even if you're
just a celebrity to your target market, your business will
never lack for leads, customers or profits.
Celebrity is something that you can manufacture and
something you should do.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Jack Nicholson, Matt Damon and Leonardo DiCaprio. In my
opinion, the movie was just okay and really didn't live up
to the hype.
Of course, whenever I go to the movies, I need to get
popcorn. Since I went with a friend of mine, we ordered large. Big
mistake! The popcorn was friggin' huge. This ginormous tub
of popcorn was enough to feed a small village of children
for a week!
And don't even get me started on the size of the Coke. The
soda was almost bigger than my head! And honestly now,
should you consume anything that's bigger than your head?
I also realize that in America, bigger is better. The
average American would rather shovel loads of slop from a
buffet line than get tiny portions at a fine French
restaurant.
Consumers are also attracted to people who are larger than
life. They are fascinated with celebrities no matter how
they became celebrities. Take, for example, Paris Hilton.
She is simply famous for being famous.
Look at Anthony Robbins. He was doing small personal
development seminars in Holiday Inns before he was put on
television by an infomercial company. Tony became a
celebrity by paying for media time.
No matter what your business is, if you can create a larger
than life persona and become a celebrity, even if you're
just a celebrity to your target market, your business will
never lack for leads, customers or profits.
Celebrity is something that you can manufacture and
something you should do.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Friday, June 08, 2007
Business Launch Day 3: Building a vision for my marketing
How many people do you know that has started a business, with no vision statement “Business plan”? Yeah I’ve met a lot of those people too. They are usually not the ones that are marking ends meet.
All successful business owners have a business plan to guide them. The question we need to ask our self is: “Am I going to be serious about my business or am I just going to dream about being successful?”
No more ad hoc marketing- having a business plan is crucial and it makes a big difference in the way we grow our business.
Here is my simple, effective and non-complicated business plan. You can copy the template to create your business plan too.
Statement of Purpose
I am a full time business growth marketing consultant, whose income is derived from helping small businesses growth their business in less time with ease.
Goals
Financial
6 month (June 2007 – December 2007): To gross $60,000
12 month: To gross $100,000 in 2008
24 month: To gross $ 240,000 in 2009
36 month: To gross $ 375,000 in 2010
Marketing strategies
Attend (and sit on the local board of) a BNI Breakfast Networking Group because many of the members are self-employed and looking for new was to grow their business (and so are their friends)
Give business growth seminars because my ideal clients love going to marketing seminars to learn how to grow their business and make more money
Give free tele-seminars on various Business Growth topics because it’s a way of getting new people to hear about me and sample what it’s like to work worth me, at a low cost.
Send my bi-weekly ezine entitles “Attractive Marketing” because my ideal clients and referrals fine is useful
Regularly write articles for association newsletter because readers of these ezine will sign up for event and classes
Create strategic alliances with people who share the same clients and target audience as I do because I can drastically reduce the amount of time I use to spend looking for these people.
Be a guest on a podcast/radio show at least three times a year
Promotional Materials
Direct mail letters
Booklets
Ezine
Trade shows “Special report”
Business cards
Press Kit
Video
Audio
Programs
The Basic Coaching Program for Individuals
The Boot Camp Group Program
The Client Attraction VIP Total Access Mentorship Program
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
All successful business owners have a business plan to guide them. The question we need to ask our self is: “Am I going to be serious about my business or am I just going to dream about being successful?”
No more ad hoc marketing- having a business plan is crucial and it makes a big difference in the way we grow our business.
Here is my simple, effective and non-complicated business plan. You can copy the template to create your business plan too.
Statement of Purpose
I am a full time business growth marketing consultant, whose income is derived from helping small businesses growth their business in less time with ease.
Goals
Financial
6 month (June 2007 – December 2007): To gross $60,000
12 month: To gross $100,000 in 2008
24 month: To gross $ 240,000 in 2009
36 month: To gross $ 375,000 in 2010
Marketing strategies
Attend (and sit on the local board of) a BNI Breakfast Networking Group because many of the members are self-employed and looking for new was to grow their business (and so are their friends)
Give business growth seminars because my ideal clients love going to marketing seminars to learn how to grow their business and make more money
Give free tele-seminars on various Business Growth topics because it’s a way of getting new people to hear about me and sample what it’s like to work worth me, at a low cost.
Send my bi-weekly ezine entitles “Attractive Marketing” because my ideal clients and referrals fine is useful
Regularly write articles for association newsletter because readers of these ezine will sign up for event and classes
Create strategic alliances with people who share the same clients and target audience as I do because I can drastically reduce the amount of time I use to spend looking for these people.
Be a guest on a podcast/radio show at least three times a year
Promotional Materials
Direct mail letters
Booklets
Ezine
Trade shows “Special report”
Business cards
Press Kit
Video
Audio
Programs
The Basic Coaching Program for Individuals
The Boot Camp Group Program
The Client Attraction VIP Total Access Mentorship Program
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Thursday, June 07, 2007
Business Launch Day 2: Prioritize My Marketing List
If you’re like me, frustrated by the sheer volume of tasks that cross my desk each day, then you’ll understand. I notice that I barely get anything done sometimes; it’s frustrating because things are just piling up. Sometime I wish someone can just tell me what to do first instead of having to play the guessing game. Well I’ve found a system- The Franklin Covey system of prioritizing your day (www.franklincovey.com). It’s a system that made a tremendous impact on the way I run my tasks each day. Steve Covey the author of the “The 8th Habit” was invited to Luxembourg to teach how to effectively manage our time and he mentioned the system.
Here is how I used the system. Instead of listing all the to-do’s that I have in my plate with no rhythm, I organize them into “What Matter Most” I suggest you go to the website I mention above and take their day long management course on prioritizing task for your business. It’s extremely helpful.
Here are the steps I took to priorities my task:
I wrote all the task I needed to get done including the day’s workload and other tasks. I didn’t bother to write them in a particular order, then I using a column labelled “A.B.C” and categorized each task.
“A” is what I MUST get done today without question
“B” is what’s important to get done
“C’s” are stuff that can wait for a few more days.
Once‘ve ranked them, I then re-rank the alphabet- A’s by numbering A1, A2, A3 etc. This has been a fantastic way for me to get all the important things done, instead of procrastinating.
If you really don’t have time to work on your marketing, then you might need to create daily breakout where you take time off for about 30mins to work on your marketing.
And if your existing clients are the one taking too much of your time, try clustering your client appointment for efficient use of your time, by having a new schedule about when clients can see/work with you. With that, you can free up time to market to new prospects, network, write articles/press release, or prepare for a talk.
Big virtual hug
Joyce
"The Business Growth Queen"
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Here is how I used the system. Instead of listing all the to-do’s that I have in my plate with no rhythm, I organize them into “What Matter Most” I suggest you go to the website I mention above and take their day long management course on prioritizing task for your business. It’s extremely helpful.
Here are the steps I took to priorities my task:
I wrote all the task I needed to get done including the day’s workload and other tasks. I didn’t bother to write them in a particular order, then I using a column labelled “A.B.C” and categorized each task.
“A” is what I MUST get done today without question
“B” is what’s important to get done
“C’s” are stuff that can wait for a few more days.
Once‘ve ranked them, I then re-rank the alphabet- A’s by numbering A1, A2, A3 etc. This has been a fantastic way for me to get all the important things done, instead of procrastinating.
If you really don’t have time to work on your marketing, then you might need to create daily breakout where you take time off for about 30mins to work on your marketing.
And if your existing clients are the one taking too much of your time, try clustering your client appointment for efficient use of your time, by having a new schedule about when clients can see/work with you. With that, you can free up time to market to new prospects, network, write articles/press release, or prepare for a talk.
Big virtual hug
Joyce
"The Business Growth Queen"
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Wednesday, June 06, 2007
Day 1: Clear the Decks and Get Rid Of the Leaks in My Day
Here is the first day of my business launch.
One of the first things I did to get me started in growing my business is to make certain that I actually create time for marketing. You see, most people put marketing on the back burner, something they get to once they have out all the fires, once they answer all the email in their inbox, once they sent client what they have promise etc. I know it’s really important to do all this things, but we have got to realise that if we don’t make the time grow our business, out business will die.
Clear the decks and get rid of the leaks in my day.
I have set apart 4 hours of marketing per day for the next 90 day to grow my business. You might gasp at the number because you don’t spend any time marketing at all. If you think this might be difficult, you might have to look at what’s taking your time, because they are usually a lot of non-essential things that are eating up your time. I call this the “leaks” in your day. For example working on non-business things during the day, reading the paper, answering non business emails etc.
Here is how I clear my deck:
I listed all the things that take up my time each day. Including curricular and extracurricular activities
I tick the things that I could do without the next 90 days. Things that eats’ up a major part of my time.
This mantra will keep me going the next 90 days. “ A strong focus now created a different future later”
Big virtual hug
Joyce
"The Business Growth Queen"
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
One of the first things I did to get me started in growing my business is to make certain that I actually create time for marketing. You see, most people put marketing on the back burner, something they get to once they have out all the fires, once they answer all the email in their inbox, once they sent client what they have promise etc. I know it’s really important to do all this things, but we have got to realise that if we don’t make the time grow our business, out business will die.
Clear the decks and get rid of the leaks in my day.
I have set apart 4 hours of marketing per day for the next 90 day to grow my business. You might gasp at the number because you don’t spend any time marketing at all. If you think this might be difficult, you might have to look at what’s taking your time, because they are usually a lot of non-essential things that are eating up your time. I call this the “leaks” in your day. For example working on non-business things during the day, reading the paper, answering non business emails etc.
Here is how I clear my deck:
I listed all the things that take up my time each day. Including curricular and extracurricular activities
I tick the things that I could do without the next 90 days. Things that eats’ up a major part of my time.
This mantra will keep me going the next 90 days. “ A strong focus now created a different future later”
Big virtual hug
Joyce
"The Business Growth Queen"
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Tuesday, June 05, 2007
Launch Your Business in 90 Days
This is scary. I will not fail. I must not fail. What if I fail I won’t. 90 days seems like a really long time if you are waiting for something, but if you have a LOT of work to do it really doesn’t seem like that much time.
Take a DEEP BREATH, Joyce. Tell yourself to focus. Now I will write the finishing touch of today’s blog.
BUT 1st! I want you to know I started this blog yesterday: “Launch your business in 90 days”. I’m hoping to show small business owners like mine how to grow their business from scratch in the next 90 days. A lot of people don’t know where to start with their marketing. In this blog, I would list the basic steps I take everyday that would help me with my marketing. Every success would be detailed in my blog. So make sure you check it out regularly.
Here are the lists of things ‘am going to do to grow my business.
Well, I better get to work!
Launch Your Business in 90 Days
Day 1 - 5:
• First of all I will clear the decks and get rid of the leaks in my day
• Prioritize my marketing task list
• Building a vision for my business
• Interview/Hire a virtual assistant. Build a team for success
Day 6 - 13:
• I will share how I will research my competitors to create a unique angle for my business.
• Strategize my remarkable advantage by developing a USP
• Create a compelling story and create a list of credibility factors
• I will get clear on my niche and expertise. I will tell you how I craft my ideal client profile, research my target audience because my business depends on it. I’ll check out where they hang out.
Day 14 - 21:
• I will work on constructing a compelling marketing message and come up with a claim. I’ll have my elevation speech memorised and create an effective tagline.
• I know what I offer so I’ll package my offers and charges and give options
Day 22 - 29:
• I’ll start creating my own proprietary program
• Create an effective business card that get clients
• I’ll create a lead generation site to help build my contact list
• I’ll improve my e-zine to add more value and build trust and also create a email signature that attracts clients
• To get me business out there, I’ll create a letter of introductions to educate my environment about what I do.
Day 30 - 44:
• I will share all the ’simple’ secrets I’ll use to get publicity. I share what works and what does not work.
• I will contact 20 radio or podcast stations to see if I can get my story covered. I will let you know step-by-step how it unfolds.
• I will begin to contact 100 internet marketing experts for a future marketing strategy for my ‘official’ website.
• I’ll team up with strategic alliances to get the word out
Day 45 - 55:
• I’ll start networking
• Once I have a lead generation site created, I’ll start getting traffic to website using these tactics. I plan to discuss and demonstrate how use them.
Pay Per Click
E-zine
Cross Promotion
Tele-classes
Speaking engagements
Day 56 -89:
• Work my marketing pie. I will list what I did to get the best results.
Network where ideal clients network
Join association that allows me to rub shoulders with them
Write articles for publication and website they like
Create a few free stuff:
Special reports
Checklist
Templates
Create a signature talk for a workshop/seminar they attend
List the event in publications they read
Set up a referral partnership/Joint venture with people they do business with on a regular basis
Write an e-zine they would be interested in reading. Build a list.
Give free (or paid) teleseminar they would dial in to.
Start my own podcast and podcast with other business
use of blogging
use polls & forums
Implement offline strategy and process
Direct mail
Day 90: LAUNCH PARTY!
Enjoy
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Take a DEEP BREATH, Joyce. Tell yourself to focus. Now I will write the finishing touch of today’s blog.
BUT 1st! I want you to know I started this blog yesterday: “Launch your business in 90 days”. I’m hoping to show small business owners like mine how to grow their business from scratch in the next 90 days. A lot of people don’t know where to start with their marketing. In this blog, I would list the basic steps I take everyday that would help me with my marketing. Every success would be detailed in my blog. So make sure you check it out regularly.
Here are the lists of things ‘am going to do to grow my business.
Well, I better get to work!
Day 1 - 5:
• First of all I will clear the decks and get rid of the leaks in my day
• Prioritize my marketing task list
• Building a vision for my business
• Interview/Hire a virtual assistant. Build a team for success
Day 6 - 13:
• I will share how I will research my competitors to create a unique angle for my business.
• Strategize my remarkable advantage by developing a USP
• Create a compelling story and create a list of credibility factors
• I will get clear on my niche and expertise. I will tell you how I craft my ideal client profile, research my target audience because my business depends on it. I’ll check out where they hang out.
Day 14 - 21:
• I will work on constructing a compelling marketing message and come up with a claim. I’ll have my elevation speech memorised and create an effective tagline.
• I know what I offer so I’ll package my offers and charges and give options
Day 22 - 29:
• I’ll start creating my own proprietary program
• Create an effective business card that get clients
• I’ll create a lead generation site to help build my contact list
• I’ll improve my e-zine to add more value and build trust and also create a email signature that attracts clients
• To get me business out there, I’ll create a letter of introductions to educate my environment about what I do.
Day 30 - 44:
• I will share all the ’simple’ secrets I’ll use to get publicity. I share what works and what does not work.
• I will contact 20 radio or podcast stations to see if I can get my story covered. I will let you know step-by-step how it unfolds.
• I will begin to contact 100 internet marketing experts for a future marketing strategy for my ‘official’ website.
• I’ll team up with strategic alliances to get the word out
Day 45 - 55:
• I’ll start networking
• Once I have a lead generation site created, I’ll start getting traffic to website using these tactics. I plan to discuss and demonstrate how use them.
Pay Per Click
E-zine
Cross Promotion
Tele-classes
Speaking engagements
Day 56 -89:
• Work my marketing pie. I will list what I did to get the best results.
Network where ideal clients network
Join association that allows me to rub shoulders with them
Write articles for publication and website they like
Create a few free stuff:
Special reports
Checklist
Templates
Create a signature talk for a workshop/seminar they attend
List the event in publications they read
Set up a referral partnership/Joint venture with people they do business with on a regular basis
Write an e-zine they would be interested in reading. Build a list.
Give free (or paid) teleseminar they would dial in to.
Start my own podcast and podcast with other business
use of blogging
use polls & forums
Implement offline strategy and process
Direct mail
Day 90: LAUNCH PARTY!
Enjoy
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Monday, June 04, 2007
The Whole Truth, Nothing but the Truth about Launching Your Own Business
I'm re-launching BeAWealthyEntrepreneur.com, my business growth marketing business to show how you can successfully launch a business from scratch even if you have just little budget. On this blog I will share a lot of the secrets that I haven't shared before.
I have been in business for the past few years and over the years I have managed to refine the process I've used to grow my business to bring me more money. I would love to show you live how I would grow my business even if I have zero clients. These are easy step by step process that works for any business. I would document all my ups and downs, whatever challenges I face all the ways and all my success. It would be as if you were there with me.
There would definitely be moments where some things wouldn't get me the result I want but there are other strategies that I would implement that would work. All these I would share with you.
So come on! I am going on an adventure and I want you to enjoy the ride with me.
Are you ready?
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
I have been in business for the past few years and over the years I have managed to refine the process I've used to grow my business to bring me more money. I would love to show you live how I would grow my business even if I have zero clients. These are easy step by step process that works for any business. I would document all my ups and downs, whatever challenges I face all the ways and all my success. It would be as if you were there with me.
There would definitely be moments where some things wouldn't get me the result I want but there are other strategies that I would implement that would work. All these I would share with you.
So come on! I am going on an adventure and I want you to enjoy the ride with me.
Are you ready?
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Friday, June 01, 2007
The ugly truth about your business...
The might be hard but what I'm about to tell you about your business is not fair.
But, it's the truth and it's a fact that you need to fully understand.
Here 'tis...
Being a master marketer of your business is more important
than being a master at what you do.
Sure, the guy who makes the best burger in town should be
more successful than McDonalds but he's not. Why? ‘Cause McDonalds has better marketing.
The best chiropractor in town should have the most business, but
she doesn't why? It because the lady down the street has a better marketing.
You need to be good at what you do but you also need to be
GREAT at marketing to succeed on a massive level. That's the
bottom line.
Get this fact hammered and you will surly rise to success.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
But, it's the truth and it's a fact that you need to fully understand.
Here 'tis...
Being a master marketer of your business is more important
than being a master at what you do.
Sure, the guy who makes the best burger in town should be
more successful than McDonalds but he's not. Why? ‘Cause McDonalds has better marketing.
The best chiropractor in town should have the most business, but
she doesn't why? It because the lady down the street has a better marketing.
You need to be good at what you do but you also need to be
GREAT at marketing to succeed on a massive level. That's the
bottom line.
Get this fact hammered and you will surly rise to success.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
Tuesday, May 22, 2007
Five Keys To Telemarketing Success
Five Keys To Telemarketing Success
by Joyce Oladipo, "The Business Growth Queen"
Telephone can be used to effectively market your business.
Some people have difficulties telling people about their business over the phones.
Here are five guidelines and tips that you can use to grown your business.
1. Have A Script
The real key to effective telephone marketing is having a script. Top of the head answering is not a good idea. A script, an outline, notes, flip cards, some written
tools to help you stay on track are important. Most of the best telemarketing companies create scripts for their business. This scripts are used by there their staff to bring in more business.
2. Courtesy Pays
Courtesy is a very important aspect of telemarketing. The person you are trying to do business with is someone you’re not in main contact with, you can't see you; they can only react to what you are saying and how you're saying it.
3. Don’t Take No As An Offence
Not every one you call would be interesting in your business. So don’t take no personally. It might be that it not what they want at that time. Sometime they can shut you up by hanging up you just have know how to deal with these; don’t let it put you in a shell. Don't take it personally.
4. Practice Makes Perfect
Practice makes perfect, or at least better. You need to call continuously maybe at least twenty or twenty-five calls of a particular type with a particular offer before even beginning to be judgmental about your calling, yourself, your skills or the results. If you've never used a telephone this way before you'll be understandably uncomfortable with the process.
5. Call, Just Call
Until you pick up the phone and call, that's when you will no if it works. Until you keep on calling that when you get perfect.
It's always important to remember that you were not made perfect in a day. Everything you now how to do were once difficult and uncomfortable for you.
Stretching your comfort zones and mastering new skills is an important reoccurring part of living to be enjoyed not feared.
Learning telemarketing skills, mastering them and being able to teach them to others is a way to greatly enhance your value and worth and be able to increase the sales and
profits of just about any business you're involved with.
Unfortunately, I've discovered that many businesses don't like using this tool or because of the DO NOT CALL LIST, they think people no longer use it. For many reasons thatis correct.
But there is one marketing tool every business should 'legally' be using "the phone" in order to grow their business.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
by Joyce Oladipo, "The Business Growth Queen"
Telephone can be used to effectively market your business.
Some people have difficulties telling people about their business over the phones.
Here are five guidelines and tips that you can use to grown your business.
1. Have A Script
The real key to effective telephone marketing is having a script. Top of the head answering is not a good idea. A script, an outline, notes, flip cards, some written
tools to help you stay on track are important. Most of the best telemarketing companies create scripts for their business. This scripts are used by there their staff to bring in more business.
2. Courtesy Pays
Courtesy is a very important aspect of telemarketing. The person you are trying to do business with is someone you’re not in main contact with, you can't see you; they can only react to what you are saying and how you're saying it.
3. Don’t Take No As An Offence
Not every one you call would be interesting in your business. So don’t take no personally. It might be that it not what they want at that time. Sometime they can shut you up by hanging up you just have know how to deal with these; don’t let it put you in a shell. Don't take it personally.
4. Practice Makes Perfect
Practice makes perfect, or at least better. You need to call continuously maybe at least twenty or twenty-five calls of a particular type with a particular offer before even beginning to be judgmental about your calling, yourself, your skills or the results. If you've never used a telephone this way before you'll be understandably uncomfortable with the process.
5. Call, Just Call
Until you pick up the phone and call, that's when you will no if it works. Until you keep on calling that when you get perfect.
It's always important to remember that you were not made perfect in a day. Everything you now how to do were once difficult and uncomfortable for you.
Stretching your comfort zones and mastering new skills is an important reoccurring part of living to be enjoyed not feared.
Learning telemarketing skills, mastering them and being able to teach them to others is a way to greatly enhance your value and worth and be able to increase the sales and
profits of just about any business you're involved with.
Unfortunately, I've discovered that many businesses don't like using this tool or because of the DO NOT CALL LIST, they think people no longer use it. For many reasons thatis correct.
But there is one marketing tool every business should 'legally' be using "the phone" in order to grow their business.
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.
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