Get Clients Raving About You & Your Business
By Joyce Oladipo "The Client Attraction Maven"
Free Hugs
Have you been sent an email with a link to watch the "Free Hugs" video on YouTube yet? Well I got this video this morning and it’s quite nice. Words about this YouTube video has spread all around the world and millions of people are sharing this heart felt message.
If you haven't seen it yet, you can check it out here.
Juan Mann returned from a holiday to his home in Australia and thought everyone seemed just a bit miserable. So he decided to do something to cheer everyone up.
Well here is what he did to change things, He started a one-man campaign called "Free Hugs" and as you see in the video, he slowly spread his message worldwide, and had others joining his crusade, and single-handedly brought a twist to bringing a little more love into our troubled world. You wouldn’t believe that his local government tried to shut him down but he kept on giving free hugs.
Well a question you might ask.
How does this apply to small business marketing?
"Viral Marketing"
When people see, hear or do something that evokes a strong reaction in the world around them, They want to be a part of it and spread the word, so they tell others and the word keep in spreading.
In marketing, we call this "Viral Marketing"
Think about it.
When a good friend tells you, "You've got to see this" or "You've got to try this," what's your reaction? Wouldn’t you want to try and and see what make’s it special.
Now look at your business and your clients. Are you creating raving fans? Are you giving them something to talk about? Are you giving them reasons to share?
Assignment:
Do you recommend products or services to others?
What make this thing so interesting that made you want to send it to others?
How can you use that knowledge to build a viral marketing for your business?
I plan to try out this new marketing tactic myself, and in fact
I've already got my viral marketing idea for 2007.
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Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning ‘Attractive Marketing E-zine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com
Monday, October 30, 2006
Friday, October 06, 2006
"New Product Marketing: How I Market My New Product Or Service"
New Product Marketing: How I Market My New Product Or Service
By Joyce Oladipo "The Client Attraction Maven"
I have to admit that marketing a new product or service is NOT an easy task. With new product marketing you're fighting against two things.
1. No clients and no past history for your business
2. Worse still, peoples reluctance to buy in the early days of once business
A research says that 2.5% of the population instantly embraces new ideas. Another 12% accept them after a year. After 2 years 25% join the band. This means that pioneers have to have the patience and the money. Even after 2 years 64% of people are still waiting and seeing. SCARY But it's REALITY!
Just look at what has happened with compact discs and satellite dishes. It takes time. No matter how good your new product or service is, you're competing against human instinct. (Mind you Viagra seems to be having a different effect - few and far between though!)
So how can we help overcome this problem? Here are some proven guidelines for new product marketing.
Give It Away
Give your product or service away to half a dozen people in return for that they'll provide you with a testimonial. If this is not easy to do due to the cost of the product or service, then offer a free sample or free trial etc.
Use Testimonials
Testimonials should be used in all your marketing material. If you don't have any apply step 1 above!
Give Customer Statistics
Mention the number of people that have already bought your product/service and how many have made repeat purchases.
Information Overload
Always give as much information as possible in the form of brochures, videos, audiotapes, seminars, sales calls, free demonstrations etc.
Money-Back Guarantee
Provide a powerful money-back guarantee and warranty. This is an absolute MUST.
New Isn't New
Make the point to the prospect that at one stage everything was new: TV, computers, cars etc. Tell them how many people delayed their purchase because they weren't sure these breakthroughs were here to stay
Play The New Idea Down(in some cases)
Depending on your target market, you may want to avoid using the words - breakthrough, evolutionary, revolutionary and advanced. Let your benefits speak for themselves. The word "proven" adds power to new products or services.
These new product marketing guidelines will have an immediate impact on the success of your new product or service. But remember the ultimate rule:
Your new product or service could be the best innovation in the world. It could enrich the lives of all its buyers. It could be affordable for its intended market. But if you fail to use proven new product marketing techniques it will fail. Nothing is more certain than this!
So don't fall in love with your new product or service. Get your new product marketing right, and your clients or customers will do the falling in love, and simultaneously take care of your
=====================================================
Online entrepreneur Joyce Oladipo, "Client Attraction Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
By Joyce Oladipo "The Client Attraction Maven"
I have to admit that marketing a new product or service is NOT an easy task. With new product marketing you're fighting against two things.
1. No clients and no past history for your business
2. Worse still, peoples reluctance to buy in the early days of once business
A research says that 2.5% of the population instantly embraces new ideas. Another 12% accept them after a year. After 2 years 25% join the band. This means that pioneers have to have the patience and the money. Even after 2 years 64% of people are still waiting and seeing. SCARY But it's REALITY!
Just look at what has happened with compact discs and satellite dishes. It takes time. No matter how good your new product or service is, you're competing against human instinct. (Mind you Viagra seems to be having a different effect - few and far between though!)
So how can we help overcome this problem? Here are some proven guidelines for new product marketing.
Give It Away
Give your product or service away to half a dozen people in return for that they'll provide you with a testimonial. If this is not easy to do due to the cost of the product or service, then offer a free sample or free trial etc.
Use Testimonials
Testimonials should be used in all your marketing material. If you don't have any apply step 1 above!
Give Customer Statistics
Mention the number of people that have already bought your product/service and how many have made repeat purchases.
Information Overload
Always give as much information as possible in the form of brochures, videos, audiotapes, seminars, sales calls, free demonstrations etc.
Money-Back Guarantee
Provide a powerful money-back guarantee and warranty. This is an absolute MUST.
New Isn't New
Make the point to the prospect that at one stage everything was new: TV, computers, cars etc. Tell them how many people delayed their purchase because they weren't sure these breakthroughs were here to stay
Play The New Idea Down(in some cases)
Depending on your target market, you may want to avoid using the words - breakthrough, evolutionary, revolutionary and advanced. Let your benefits speak for themselves. The word "proven" adds power to new products or services.
These new product marketing guidelines will have an immediate impact on the success of your new product or service. But remember the ultimate rule:
Your new product or service could be the best innovation in the world. It could enrich the lives of all its buyers. It could be affordable for its intended market. But if you fail to use proven new product marketing techniques it will fail. Nothing is more certain than this!
So don't fall in love with your new product or service. Get your new product marketing right, and your clients or customers will do the falling in love, and simultaneously take care of your
=====================================================
Online entrepreneur Joyce Oladipo, "Client Attraction Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
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