What Really Separates Your Services From the Rest of the Lot?

What Really Separates Your Services From the Rest of the Lot?
by Joyce Oladipo "The Small Business Sistah"

Let’s face it; as a self-employed professional (in any given field) you are not the only sistahpreneur in town.

Imagine for a moment that a prospective client of yours is anxiously looking through the yellow pages or surfing the Internet searching for the exact service you provide and she finds herself faced with literally dozens of services providing the same service you provide what is it about the way you deliver your particular service that is going to convince her to hire you over another professional offering the same thing?

What separates YOU from the rest of the lot?

If you want to attract more clients and quickly double your current client base, you'll need to identify that "special something" you provide for your clients and be able to clearly communicate it in all of your marketing materials.

Determining what makes you UNIQUE is easier than you think!

Begin by answering the following questions:

What is the ONE THING that you do that others in your profession are NOT doing?
What is it about your actual business that makes you different or unique in some way?
What results can you guarantee your clients that others do not?
What natural talents and strengths do you bring to your work?
Why should a client hire you?

If you really can’t answer these questions that defines what makes you different, ask a couple of your best clients why they chose to work with you—and continue to work with you—instead of your competitors. Use this information to create a unique marketing message that appears in all of your marketing efforts.

Remember, if you’re not UNIQUE –you ARE invisible to your prospects!

@ 2006 Joyce Oladipo

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Online entrepreneur Joyce Oladipo, "Rapid Clients Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com