Talk about your business in a way that generates INTEREST

Talk about your business in a way that generates INTEREST
by Joye Oladipo "The Small Business Sistah"


Have you ever described your business to a potential client and
received either a confused or “glazed eyeball” look in response?

Your introduction, or 'elevator speech is one of the fastest,
and cheapest marketing tools you can use to describe what you do and book more clients.

Being able to introduce yourself and business is a crucial part of booking more clients because if you can say what you do in a compelling was in LESS that 20 seconds, then you are letting potential clients slip though your fingers.

(In fact, 85% can't deliver the true value of what they do for clients in a two-minute conversation)!

BUT do you invest enough effort into perfecting it?

Here's the bottom line, If you can't talk about your services in a way that
intrigues, attracts, and creates a sense of urgency that leaves potential clients wanting to get your business card or to talk more about your SERVICES you're losing out on TONS of new business! So knowing how to effectively talk about what you do is the #1 secret behind booking more clients and closing more sales.

STOP LETTING CLIENT SLIP THROUGH YOUR FINGERS TODAY!

Create a clear, compelling and short (15-20 second) benefits-oriented introduction that you'll use at networking events, or anytime someone ask, "so, ______, what do you do?"

Here is a nice formula you can use

I work with (target market) who (describe problem). For example, I work with small business owners who are struggling to attract clients and hate selling. Assuming this is short and punchy, the person you're talking to will either say something like, That sounds really interesting, tell me more, or they give you some indication that they are listening for more.

So when they say, tell me more, respond with the second part of your Elevator Speech.

The second part is a sentence that conveys the biggest results your clients receive from working with you. My own example is, As a result of working with me, my clients naturally book more clients, and make more money than they would on their own.

A tip for determining what the biggest result is, is to look at the opposite of the problems.


Keep in mind, your response should answer the biggest question forever lingering in your prospects mind of, "What's in it for me?" Next, practice saying this until it literally rolls off your tongue with confidence and ease.


© 2005 Joyce Oladipo

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Online entrepreneur Joyce Oladipo, "Rapid Clients Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com