Five More Mistakes to Avoid in Your Business
By Joyce Oladipo "The Sistahpreneur Queen"
1. Not identifying the services you want to market and the niche you want to fill.
2. Cutting prices to solve the problem instead of finding out what's wrong.
3. Failing to make doing business with you fun, easy and exceptional.
4. Not giving enough to clients.
5. Quitting your business too early
Look for ways to improve your business and give go service. Over time you'll see more clients doing business with you.
© 2006 Joyce Oladipo
=====================================================
Online entrepreneur Joyce Oladipo, “The Sistahpreneur Queen” is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
Monday, August 28, 2006
Friday, August 25, 2006
5 Things To Consider When Publishing A Newsletter
5 Things To Consider When Publishing A Newsletter
by Joyce O. Oladipo
Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.
With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.
Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.
If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.
In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.
1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.
Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.
2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.
3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.
4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.
5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.
=====================================================
Online entrepreneur Joyce Oladipo, "Client Attraction Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
by Joyce O. Oladipo
Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.
With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.
Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.
If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.
In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.
1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.
Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.
2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.
3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.
4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.
5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.
=====================================================
Online entrepreneur Joyce Oladipo, "Client Attraction Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
Wednesday, August 16, 2006
Talk about your business in a way that generates INTEREST
Talk about your business in a way that generates INTEREST
by Joye Oladipo "The Small Business Sistah"
Have you ever described your business to a potential client and
received either a confused or “glazed eyeball” look in response?
Your introduction, or 'elevator speech is one of the fastest,
and cheapest marketing tools you can use to describe what you do and book more clients.
Being able to introduce yourself and business is a crucial part of booking more clients because if you can say what you do in a compelling was in LESS that 20 seconds, then you are letting potential clients slip though your fingers.
(In fact, 85% can't deliver the true value of what they do for clients in a two-minute conversation)!
BUT do you invest enough effort into perfecting it?
Here's the bottom line, If you can't talk about your services in a way that
intrigues, attracts, and creates a sense of urgency that leaves potential clients wanting to get your business card or to talk more about your SERVICES you're losing out on TONS of new business! So knowing how to effectively talk about what you do is the #1 secret behind booking more clients and closing more sales.
STOP LETTING CLIENT SLIP THROUGH YOUR FINGERS TODAY!
Create a clear, compelling and short (15-20 second) benefits-oriented introduction that you'll use at networking events, or anytime someone ask, "so, ______, what do you do?"
Here is a nice formula you can use
I work with (target market) who (describe problem). For example, I work with small business owners who are struggling to attract clients and hate selling. Assuming this is short and punchy, the person you're talking to will either say something like, That sounds really interesting, tell me more, or they give you some indication that they are listening for more.
So when they say, tell me more, respond with the second part of your Elevator Speech.
The second part is a sentence that conveys the biggest results your clients receive from working with you. My own example is, As a result of working with me, my clients naturally book more clients, and make more money than they would on their own.
A tip for determining what the biggest result is, is to look at the opposite of the problems.
Keep in mind, your response should answer the biggest question forever lingering in your prospects mind of, "What's in it for me?" Next, practice saying this until it literally rolls off your tongue with confidence and ease.
© 2005 Joyce Oladipo
=====================================================
Online entrepreneur Joyce Oladipo, "Rapid Clients Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
by Joye Oladipo "The Small Business Sistah"
Have you ever described your business to a potential client and
received either a confused or “glazed eyeball” look in response?
Your introduction, or 'elevator speech is one of the fastest,
and cheapest marketing tools you can use to describe what you do and book more clients.
Being able to introduce yourself and business is a crucial part of booking more clients because if you can say what you do in a compelling was in LESS that 20 seconds, then you are letting potential clients slip though your fingers.
(In fact, 85% can't deliver the true value of what they do for clients in a two-minute conversation)!
BUT do you invest enough effort into perfecting it?
Here's the bottom line, If you can't talk about your services in a way that
intrigues, attracts, and creates a sense of urgency that leaves potential clients wanting to get your business card or to talk more about your SERVICES you're losing out on TONS of new business! So knowing how to effectively talk about what you do is the #1 secret behind booking more clients and closing more sales.
STOP LETTING CLIENT SLIP THROUGH YOUR FINGERS TODAY!
Create a clear, compelling and short (15-20 second) benefits-oriented introduction that you'll use at networking events, or anytime someone ask, "so, ______, what do you do?"
Here is a nice formula you can use
I work with (target market) who (describe problem). For example, I work with small business owners who are struggling to attract clients and hate selling. Assuming this is short and punchy, the person you're talking to will either say something like, That sounds really interesting, tell me more, or they give you some indication that they are listening for more.
So when they say, tell me more, respond with the second part of your Elevator Speech.
The second part is a sentence that conveys the biggest results your clients receive from working with you. My own example is, As a result of working with me, my clients naturally book more clients, and make more money than they would on their own.
A tip for determining what the biggest result is, is to look at the opposite of the problems.
Keep in mind, your response should answer the biggest question forever lingering in your prospects mind of, "What's in it for me?" Next, practice saying this until it literally rolls off your tongue with confidence and ease.
© 2005 Joyce Oladipo
=====================================================
Online entrepreneur Joyce Oladipo, "Rapid Clients Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
What Really Separates Your Services From the Rest of the Lot?
What Really Separates Your Services From the Rest of the Lot?
by Joyce Oladipo "The Small Business Sistah"
Let’s face it; as a self-employed professional (in any given field) you are not the only sistahpreneur in town.
Imagine for a moment that a prospective client of yours is anxiously looking through the yellow pages or surfing the Internet searching for the exact service you provide and she finds herself faced with literally dozens of services providing the same service you provide what is it about the way you deliver your particular service that is going to convince her to hire you over another professional offering the same thing?
What separates YOU from the rest of the lot?
If you want to attract more clients and quickly double your current client base, you'll need to identify that "special something" you provide for your clients and be able to clearly communicate it in all of your marketing materials.
Determining what makes you UNIQUE is easier than you think!
Begin by answering the following questions:
What is the ONE THING that you do that others in your profession are NOT doing?
What is it about your actual business that makes you different or unique in some way?
What results can you guarantee your clients that others do not?
What natural talents and strengths do you bring to your work?
Why should a client hire you?
If you really can’t answer these questions that defines what makes you different, ask a couple of your best clients why they chose to work with you—and continue to work with you—instead of your competitors. Use this information to create a unique marketing message that appears in all of your marketing efforts.
Remember, if you’re not UNIQUE –you ARE invisible to your prospects!
@ 2006 Joyce Oladipo
=====================================================
Online entrepreneur Joyce Oladipo, "Rapid Clients Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
by Joyce Oladipo "The Small Business Sistah"
Let’s face it; as a self-employed professional (in any given field) you are not the only sistahpreneur in town.
Imagine for a moment that a prospective client of yours is anxiously looking through the yellow pages or surfing the Internet searching for the exact service you provide and she finds herself faced with literally dozens of services providing the same service you provide what is it about the way you deliver your particular service that is going to convince her to hire you over another professional offering the same thing?
What separates YOU from the rest of the lot?
If you want to attract more clients and quickly double your current client base, you'll need to identify that "special something" you provide for your clients and be able to clearly communicate it in all of your marketing materials.
Determining what makes you UNIQUE is easier than you think!
Begin by answering the following questions:
What is the ONE THING that you do that others in your profession are NOT doing?
What is it about your actual business that makes you different or unique in some way?
What results can you guarantee your clients that others do not?
What natural talents and strengths do you bring to your work?
Why should a client hire you?
If you really can’t answer these questions that defines what makes you different, ask a couple of your best clients why they chose to work with you—and continue to work with you—instead of your competitors. Use this information to create a unique marketing message that appears in all of your marketing efforts.
Remember, if you’re not UNIQUE –you ARE invisible to your prospects!
@ 2006 Joyce Oladipo
=====================================================
Online entrepreneur Joyce Oladipo, "Rapid Clients Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
Saturday, August 12, 2006
31 Places To Leave You Business Cards
31 Places To Leave You Business Cards
by Joyce Oladipo "The Small Business Sistah"
1. Movie Theater Lobbies
2. Doctor's Office
3. Tanning Salons
4. Cashiers at dealership
5. School Administration offices
6. Grocery Stores
7. Mortgage Office
8. Dance Studio
9. Computer Stores
10. Video Store
11. Pet Stores
12. Flower Shops
13. Shoe Shops
14. Bank Teller
15. With your tip at restaurants
16. Day care center
17. Retirement Homes
18. Nail Salons
19. Veterinarians
20. Deli's
21. ATM's
22. Real Estates Agent Offices
23. Corner Stores
24. In Front of Magazines at Check Out Lines
25. Insurance Office
26. Bagel Shops
27. Dry Cleaners
28. Hair Salons
29. Library
30. Orthodontist Offices
31. Dental Office
@ 2006 Joyce Oladipo
=====================================================
Online entrepreneur Joyce Oladipo, "Rapid Clients Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
by Joyce Oladipo "The Small Business Sistah"
1. Movie Theater Lobbies
2. Doctor's Office
3. Tanning Salons
4. Cashiers at dealership
5. School Administration offices
6. Grocery Stores
7. Mortgage Office
8. Dance Studio
9. Computer Stores
10. Video Store
11. Pet Stores
12. Flower Shops
13. Shoe Shops
14. Bank Teller
15. With your tip at restaurants
16. Day care center
17. Retirement Homes
18. Nail Salons
19. Veterinarians
20. Deli's
21. ATM's
22. Real Estates Agent Offices
23. Corner Stores
24. In Front of Magazines at Check Out Lines
25. Insurance Office
26. Bagel Shops
27. Dry Cleaners
28. Hair Salons
29. Library
30. Orthodontist Offices
31. Dental Office
@ 2006 Joyce Oladipo
=====================================================
Online entrepreneur Joyce Oladipo, "Rapid Clients Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com
Subscribe to:
Posts (Atom)