Joyce Oladipo helps image consultants who are struggling financially, identify income generating opportunities within their business so that they make more money and create financial freedom for themselves and their family. visit http://www.businessbuildingchecklist.com
Thursday, July 20, 2006
18 Ways to Make More Money with What You Know
by Joyce Oladipo "The Home Business Sistah"
As an expert in your profession, you possess a great wealth of knowledge and information that others will readily pay for. You can put that knowledge in many different formats, depending on your preferences, your skills and your budget.
Here are some ideas for your products and services. I am using a few of these money making ideas to increase my sources of income:
1. E-books
2. Membership Web sites
3. Teleclasses
4. Coaching
5. Consulting
6. Audio Tapes
7. Real Audio Files
8. Articles
9. Special Reports
10. Self-published books
11. Booklets
12. E-mail Courses
13. Newsletter
14. CDs
15. Do-it-yourself manuals in 3-ring binders
16. Reprint Rights
17. Workbooks
18. Clients Study Cases
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Friday, July 14, 2006
Is Your Business Costing You a Lot of Money?
by Joyce Oladipo "The Home Business Sistah"
Then here are 9 effective ways to put more money in your pocket.
When I first start my business it was difficult to make end meet. I was living check to check and masking my master card. Working long how wasn’t the problem but always having an empty back account what doing my heading.
I managed to figure out 9 effective ways to market business without costing my lots of money.
1. Network
Try networking with other business whose products or services are complimentary to yours. At least you both have to target the same audience. You can make an arrangement for a special price to their list and ask them to send an endorsement email on your behalf. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.
2. Exchange links
Give your business and products credibility by linking to web sites that has more visitors visiting them. Make sure your site is related to linked person.
3. Free Ebook
Give your visitors a free eBook. It’s a good idea to include information about your product in the eBook. It you don’t think you can write one get a ghost writer to write one for you. A good place to look is elance.
4. Free consulting
Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. Now that we have skype you can talk with anyone all over the world. People will consider this a huge value because consulting fees can be very expensive.
5. Join business associations
Join online business associations or local clubs. Try and play an active roll in the group. When you’re a member they will list you business on their website. It’s also a great place to get referral. It will give your business extra exposure.$
6. Have a blog
Start a blog and write about anything your target market what to read about.
It’s a great place to talk about your business. You can also build a relationship with your subscribers too especially with those that come back quite often to read your post.
7. Brand U
Brand your name and business. You can easily do this by writing articles and submitting them to e-zines or web sites for republishing. You can also so workshops and seminars. Talk about how their problem is affecting their life or business and how they need your service or product to solve that problem
8. Sponsor a Community Event
Try sponsoring a community event. A golf tournament or other event that will be well publicized in the community. Your name may not be the centre of attention but sometimes the positive exposure in the community will bring in new customers.
9. Barter
You can barter for the cost of ad production too. Maybe the business coach needs a website. You can exchange designing a website for his free coaching.
So these are the few way I was able to be the cost for my business. Try them and tell me what happens.
Please don’t forget to make your comments.
Thanks
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Wednesday, July 12, 2006
I Confess am a Lousy Speller
No matter what, nowadays there are all kinds of ways to be a genius in spelling.
An editor from The Wall Street Journal say: ‘If there are spelling mistakes in a blog, it’s toast.’ It hits me where it hurts. Ouch! Talking about pressure.
A fellow blogger Shel Horowitz, from The Frugal Marketer said:
“I use Google's Blogger, which has one, but doesn't support my favorite browser, IE5.2/MacOSX. So for posting, I use Mozilla firebird.”
I have managed to use word successfully for spell checking; now all ‘am concentrating on is having a good blog.
Write your blog entry in Word, and then spell check it there. After you’ve completely corrected the spelling, copy and paste it into your blog. If using Word be sure to turn the curly quotes and special characters OFF.”
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Friday, July 07, 2006
20 Ways to Attract New Clients
by Joyce Oladipo, "The Home Business Sistah"
It’s not really easy to find and keep clients quickly and consistently.
Here are a few strategies you can use to jumpstart your Home Business to another level
1. Narrow down your niche
2. Create an educational based website to teach customers.
3. Focus on the top 5 or 10 customers for referral
4. Offer a guarantee
5. Don’t sell, focus on how your service can best solve their problems and value to then
6. Take about how your service can benefit them not how you would benefit them.
7. Ask client for memorable testimonies
8. Make a list of centre of influence
9. Make customers feel special
10. Strive for 100 referral customer based.
11. Put your expertise on and sell it. (People love information)
12. Set up a script that works and memorize them.
13. Book your follow up call
14. Become a speaker
15. Create client case studies
16. Come up with a clever #800 number
17. Brand yourself
18. Use an email signature as a customer attraction strategy
19. Have a powerful voice mail that attract customers
20. Write articles on you expertise
© 2006 Joyce Oladipo
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Find Clients Easily for Your Home Business
by Joyce Oladipo, "The Home Business Sistah"
Have you ever needed a hair cut or dye done and wondered where could you get be the hair dresser? I bet you wouldn’t just wonder into a shop randomly? Probably not!
I would say out of experience that the best way to find the best hairdresser would be to ask a friend, relative, or co-worker for the name of their hairdresser and whether or not they are satisfied with their service and customer service.
So the big question is what does this have to do your home business and how would it bring in targeted customers easily to buy your product or service?
Well it Got Absolutely Everything to do with your business . . .
Sometime you get new clients through your marketing and advertising efforts but there is also another way to get clients …referrals.
Why is this so important to your business?
Four BIG reasons to use referral
1. Ask for referral
Referral is a powerful way to get new customer. People who referrals trust your service. Those who come through refer then to buy from you because they trust the person who referred them, and you are able to capitalize on it.
Whenever you are fortunate enough to get a referred customer to buy your basket they would buy what they come for if not much more, Why? It because they already came in with a buying attitude, which is simply based on trust.
2. Customer replenishing
You need to continuously find new clients because old clients do stop buy over a period of time. Referral helps to increase your clients base.
3. Referral cost little
Referred clients cost less to acquire than expensive, traditional advertising such as newspaper, radio, or TV.
4. Referrals do refer
Referred customers are more likely to refer their friends, co-workers, and relatives to you, since someone else referred them.
Here are a few examples of a referral system¨
1. The Old Fashioned Contest referral
2. Thank You" Referral
3. Free Give-a-Gift referral
4. Send the Bill" Referral
© 2006 Joyce Oladipo
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Wednesday, July 05, 2006
50 Places Your URL Should Be Seen or Heard
by Joyce Oladipo, "The Home Business Sistah"
Answering Machine
Address labels
Billboards
Billing Statements
Brochures
Business Cards
Bumper Stickers
Catalogs
CD ROM Presentations
Christmas Cards
Classifieds
Clothing
Company/Personal Cars
Coupons
Co-Workers
Checks
Envelopes
Emails
Existing customers
Fax sheets
Flyers
Freebies & Giveaways
Friends
Interviews
Invoices
Leaflets
Media Kits
Newsletters
Newspaper Ads
On Hold Messages
Packaging
Personal Mail
Phonebook Listings
Postcards
Posters
Press Releases
Print Ads
Products
Promotional Materials
Radio Ads
Receipts
Reorder Forms
Sales Letters
Stationery
Storefront
Television Ads
Thank You Cards
Trade Shows
Uniforms & Hats
Your Home
© 2006 Joyce Oladipo
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Tuesday, July 04, 2006
Building Small Business Using Ezine
by Joyce Oladipo "The Home Business Sistah"
Is it worth keeping in touch with clients via ezine?
Yes, Yes, Yes and it does work.
Ezines are a great way to keeping in touch with your clients and an effective way to promote additional products and service to your clients. Clients will appreciate your efforts to keep in touch with them on a regular basis as well.
I am amazed by the amount of small businesses that are not using this method to build a relationship with their prospects. Some even try sending and giving up because there is no response from their subscribers.
Isn’t it hard for you to get a sales person into the home of a client sweet talking for you?
A campaign is a sustained attack on something. So in other words if we keep sending we will build out list incredibly.
Here are some things you need to know before starting your own ezine.
1. Patience and perseverance
It takes sometime to get a responsive list. Most small business owners give up after sending a few ezines or they don’t email their list often. As long as they are still on your list they are still interested in what you have to say. Do you respond to all ezines that arrives in your mail box? You may be interested in the product they are promoting but it could take six months for you to realize that getting the products could be of great benefits to you. So keep sending your ezines and keep it interesting and make sure it contains relevant information for your prospects.
2. Ezine Objective
Your ezine can have a variety of objectives depending on your goals. For instance, you ezine could be used for:
• Establishing your name and reputation
• Selling your products and services
• Keeping in touch with clients
• Driving traffic to your website
• Announcing new products and service.
3. Good Content
Your ezine needs to content good information relevant to your target market. It also needs to be in sync with your objectives. If it’s to build relationship you might consider using personally written articles with an interactive question and answer section and if it’s for advertising you can add an advertising section to your ezine.
Here are a few ideas for contents that you might consider for your own ezine:
• How-To tips, hints and articles
• Your answers to readers questions
• Reader testimonials, opinions, and feedbacks
• Guest experts corners
• Recommend website resources
• Contest
• Product reviews (books, tool etc.)
And if you think you can’t write an ezine you can go to www.elance.com and have someone write one for you. You can also visit free reprint right directories and use their articles. Here are a few www.ezinearticles.com, www.marketing-seek.com and www.ideamarketers.com
4. Your List
You can dramatically expand your response rate by positioning your ezine to a particular group. Try marketing your ezine on directories of your target market. You might also call a list broker to get a list for your target clients, or run ads that attracts the attention of your clients offering them free information. By targeting one audience, you will postion yourself as a specialist for the service you provide.
5. Your Frequency
How often you send your ezine is important. There are six choices for you to decide to send your ezine.
• Daily ezine requires some commitment unless they are short. Normally this type of ezine consists of tips, quotes, or news.
• Weekly ezine are sent weekly
• Bi-weekly is an ezine sent every 2 weeks
• Monthly of just beyond the forgetting point.
• Quarterly ezine are simply a waste of time. It’s not useful if you are going to be keeping in touch with clients every 90 days. People will forget who you are and just delete your message when it arrives.
• Whenever ezine is the worst way of keeping in touch with your clients
Choose which frequency you want and stick to it.
6. Follow Ups
Follow up on everything properly. You can have your subscribers get messages in a certain way. Let them know they are dealing with a real person. Let them know you care.
7. Automated the system
Once you have decided on your objective, content, and frequency you’ll use for your ezine. It’s time to actually set up a system like:
• Gathering target clients email addresses
• Installing and setting up your email management system
• Having a subscription form on your website
The bottom line is this… if you don’t mail out to your clients you are losing or missing out on increased takings? We all need reminding of everything these days, life is busy. Your clients are no different. Keep in touch with them, set up a system where you mail them at least every six weeks and it will pay of big time for you.
Finally if you start it, never give it will pay off.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Monday, July 03, 2006
How do you figure out what business you can start?
My answer to this question is:
• What are you deeply passionate about?
• What will people pay you to do?
• What are you naturally good at that even if that business exist you can do it better than anyone else?
Your Assignment:
Now get you pen and note pad jot notes down the answers to these questions. Picture what you are good at and how your passion can help solve other people’s problem. It’s not enough to have a passion without knowing who will work with you and how it relates to them.
Now that you’ve thought about your passion and how it related to some people, what makes you different from the other? This is what’s going to make those people you think need your service do business with you.
Just bringing them to the forefront of your mind is going to open up some surprising doors. It may take you years to get a crystal-clear picture of work you are passionate about, you are meant to do and that people will pay you handsomely for, but you will discover all kinds of juicy things about yourself along the way.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Why Blogging is a Great Marketing Tool for Sistahs in Business
• You only need a few minutes to create a good post. Even if cyou are a party girl like me, running around trying the get your hair fix, getting the right outfit getting your nails done you can imagine what you want to post. A blog post can be easily formulated in your head while you are doing all these things. You can take 5 minutes to draft you imagination while in the rest room, fixing your makeup. 15-20 minutes is enough to write your post before the next night out.
• You can post from anywhere. As long as you have internet access, you can keep posting good posts as you travel, taking a long weekend or visiting friends.
• It’s a do-it-yourself thing. You don’t need a designer to change you blog. You can do it yourself whenever you have the time. If that was the case I don’t think I would have had the time setting up conference calls or writing out instructions in an email to the designer to make changes.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com