Learning How to Make Money Blogging
By Joyce Oladipo "The Home Business Sistah"
There are two major types of business models that
entrepreneurs use to make money blogging. The first
and most common way to turn a blog into a profit
making machine is to sell advertising to different
companies and brands who want to reach that blog's
readers. The second kind of money making blog is one
that helps a single brand improve its image by creating
positive associations between the blog and the product
in the mind of consumers. Both kinds of blogs can
make a lot of money, especially if the creator has a keen
mind for marketing.
If you are blogging with the goal of selling advertising,
there are two basic ways that you can go about
recruiting sponsors who want to put ads on your site;
you can let someone else do all of the legwork, or you
can do the work yourself and keep all of the revenue.
Within the first group, many people make money
blogging by selling space through Google's AdSense
program. The advantages of this program are numerous,
as it requires very little effort on the part of the blogger
or webmaster to begin raking in profits. However, most
people discover that they make less money through this
method than they had hoped that their blog would earn.
Selling advertising directly to companies who want to
put banner ads or sponsored links on your blog can take
quite a bit of time, but it is often fairly lucrative. If you
have a lot of contacts in industries that are related to the
topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are
experienced at pitching proposals can make quite a bit
of money by renting blog space to interested companies.
The most serious problem with this model is that you
often have to build quite a sizable readership before you
can attract advertisers, which can mean that you have to
do several months of work before you start to make
money blogging.
As blogging becomes a more and more lucrative
business, a lot of established companies are considering
how they can get into the action. One way that
companies are capitalizing on the blog movement is by
having blogs that provide a kind of friendly face for
their corporation. Often, a company will employ an
established blogger to create a weblog designed
specifically to appeal to that company's customers and
to create positive associations with the brand in
consumers' minds. More than one writer who never
even dreamed that he or she could make money
blogging has been approached by a company and
offered quite a pretty penny for this kind of gig.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Friday, June 16, 2006
Blogging For Home Business Owners
Blogging For Home Business Owners
By Joyce Oladipo "The Home Business Sistah"
If you run a small company, you may find that the world
of blogging for business owners is a world that you
want to be a part of. Blogging is a great way to get the
word out to consumers about your product or service,
and it can even be useful for inspiring employee loyalty
and helping you keep your workers at peak morale. If
you are looking for a way to take your business to the
next level, consider what starting a blog might be able
to do for you.
Blogging for business owners has a lot in common with
all other types of blogging, but it has its own unique
pitfalls and strengths. The key to having a successful
blog as a business owner is keeping your goals clear
and concrete at every step of your blogging adventure. It
can be all to easy to get sidetracked, especially if you
are just learning about the exciting possibilities of
blogging technology, but if you want your blog to
succeed you need to stay focused. Write up a plan for
how often you will update, how you will promote your
blog and retain readers, whether you will feature
photographs or video, and other aspects of your blog,
and then stick to it with the same kind of determination
that you used when you built your company.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
By Joyce Oladipo "The Home Business Sistah"
If you run a small company, you may find that the world
of blogging for business owners is a world that you
want to be a part of. Blogging is a great way to get the
word out to consumers about your product or service,
and it can even be useful for inspiring employee loyalty
and helping you keep your workers at peak morale. If
you are looking for a way to take your business to the
next level, consider what starting a blog might be able
to do for you.
Blogging for business owners has a lot in common with
all other types of blogging, but it has its own unique
pitfalls and strengths. The key to having a successful
blog as a business owner is keeping your goals clear
and concrete at every step of your blogging adventure. It
can be all to easy to get sidetracked, especially if you
are just learning about the exciting possibilities of
blogging technology, but if you want your blog to
succeed you need to stay focused. Write up a plan for
how often you will update, how you will promote your
blog and retain readers, whether you will feature
photographs or video, and other aspects of your blog,
and then stick to it with the same kind of determination
that you used when you built your company.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Wednesday, June 14, 2006
5 Ways To Get Your Existing Clients To Recommend You To Their Friends
5 Ways To Get Your Existing Clients To Recommend You To Their Friends
by Joyce Oladipo "The Home Business Sistah"
How to Generate Record Profits from Clients You Already Have
Many home business owners fail to take advantage of their most important asset, their client list. Most of the home business owners I meet are constantly searching for ways to expand their client base when it’s been proven time and time again that you can make more money from your present clients than constantly looking for new business. So, I devised some secrets to begin the process of retaining good customers and generating greater profits from them.
Get to Know Your Clients
Home Businesses today are finding that in order to survive super discount competitors and huge company advertising blitzes, they must go back to the relationship building of the good old days. In cities and towns of yesteryear, the shopkeeper knew his clients by name and the type of merchandise they needed and made certain he had it in stock. This kind of relationship coupled with personalized customer service and a genuine empathy with clients, is what keeps them coming back to you instead of going to your competitors.
Gather Clients Information
A database of clients is the most valuable asset your business has. Yet only 10% of the retailers in europe keep a current list of their clients! Statistics show that businesses spend five times as much for new clients than they do on their present clients, yet a regular customer is worth 10 times the cost of acquiring a new clients!
Today, however, a mailing list is not enough. To build relationships with clients that commands loyalty, you must gather information, which is valuable to you. For example, age and even ages of relatives, size of home, color and style preferences, date of last purchase, amount of purchase, brand preferences, important dates including birthdays, anniversaries.
Serve the Client
Waiting on clients courteously is just the beginning of good customer service. First, find out what the client expects from you. Make sure your salespeople praise every clients, show an interest, and establish rapport. Get in the habit of corresponding with your clients. Send them notes, cards, articles, and clippings that interest them. Send them thank you notes and cards telling them about private specials and trunk showings. Mail out a newsletter explaining what's new in your company.
Reward The Clients
A study by the Rockefeller Foundation found that a whopping 68% of clients stop buying from you because of an attitude of indifference toward the client by the owner, manager, or employee. In other words, if you ignore customers, 7 out of 10 will not shop with you again, for no special reason.
By segmenting clients into groups, you can treat clients individually, based on their buying habits and the information you've gathered. New clients need to know that you value them as a new client and that you actually care if they shop with you again. Send them a thank you note after their first purchase.
Use What You Know to Get New Clients
Once you've built a list of clients, their preferences, demographics and transactional data, you'll be able to use this important information to find new clients with similar characteristics. Start a Referral program by rewarding clients who refer their friends and relatives. Obtain a list of new movers to your area with similar age and income parameters to your present clients. Use testimonials from satisfied customers to attract new clients by mail. Obtain a mailing list of targeted prospects that match your client profile.
Tell a Friend
You now have the clients on your side; you now need to have a program for them to refer your products to your friends. When you have done that, aided with good products, you should be able to boost your site's traffic and have good sales. Refer-a-friend codes are available to help you put a plug-in to your website.
You should also offer incentives to your current clients to tell their friends and business associates about your site in any way that is appropriate to the content and purpose of your site. You may need to try several different incentives before you find one that works.
An inexpensive, yet effective incentive is to give them more chances to win a contest you are running for every friend they refer to your site. Another is to give them some kind of priority access to your services. It might be something as simple as offering a 10% coupon on products they purchase from your site after they have sent a few new clients.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
by Joyce Oladipo "The Home Business Sistah"
How to Generate Record Profits from Clients You Already Have
Many home business owners fail to take advantage of their most important asset, their client list. Most of the home business owners I meet are constantly searching for ways to expand their client base when it’s been proven time and time again that you can make more money from your present clients than constantly looking for new business. So, I devised some secrets to begin the process of retaining good customers and generating greater profits from them.
Get to Know Your Clients
Home Businesses today are finding that in order to survive super discount competitors and huge company advertising blitzes, they must go back to the relationship building of the good old days. In cities and towns of yesteryear, the shopkeeper knew his clients by name and the type of merchandise they needed and made certain he had it in stock. This kind of relationship coupled with personalized customer service and a genuine empathy with clients, is what keeps them coming back to you instead of going to your competitors.
Gather Clients Information
A database of clients is the most valuable asset your business has. Yet only 10% of the retailers in europe keep a current list of their clients! Statistics show that businesses spend five times as much for new clients than they do on their present clients, yet a regular customer is worth 10 times the cost of acquiring a new clients!
Today, however, a mailing list is not enough. To build relationships with clients that commands loyalty, you must gather information, which is valuable to you. For example, age and even ages of relatives, size of home, color and style preferences, date of last purchase, amount of purchase, brand preferences, important dates including birthdays, anniversaries.
Serve the Client
Waiting on clients courteously is just the beginning of good customer service. First, find out what the client expects from you. Make sure your salespeople praise every clients, show an interest, and establish rapport. Get in the habit of corresponding with your clients. Send them notes, cards, articles, and clippings that interest them. Send them thank you notes and cards telling them about private specials and trunk showings. Mail out a newsletter explaining what's new in your company.
Reward The Clients
A study by the Rockefeller Foundation found that a whopping 68% of clients stop buying from you because of an attitude of indifference toward the client by the owner, manager, or employee. In other words, if you ignore customers, 7 out of 10 will not shop with you again, for no special reason.
By segmenting clients into groups, you can treat clients individually, based on their buying habits and the information you've gathered. New clients need to know that you value them as a new client and that you actually care if they shop with you again. Send them a thank you note after their first purchase.
Use What You Know to Get New Clients
Once you've built a list of clients, their preferences, demographics and transactional data, you'll be able to use this important information to find new clients with similar characteristics. Start a Referral program by rewarding clients who refer their friends and relatives. Obtain a list of new movers to your area with similar age and income parameters to your present clients. Use testimonials from satisfied customers to attract new clients by mail. Obtain a mailing list of targeted prospects that match your client profile.
Tell a Friend
You now have the clients on your side; you now need to have a program for them to refer your products to your friends. When you have done that, aided with good products, you should be able to boost your site's traffic and have good sales. Refer-a-friend codes are available to help you put a plug-in to your website.
You should also offer incentives to your current clients to tell their friends and business associates about your site in any way that is appropriate to the content and purpose of your site. You may need to try several different incentives before you find one that works.
An inexpensive, yet effective incentive is to give them more chances to win a contest you are running for every friend they refer to your site. Another is to give them some kind of priority access to your services. It might be something as simple as offering a 10% coupon on products they purchase from your site after they have sent a few new clients.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Thursday, June 01, 2006
What's The Buzz
DO you want to know what the BUZZ is?
Well I’m the "Talk of the town" because my business has just been published on the front page of Business Owners' Idea Cafe, the premiere small business destination.
They were impressed by my profile and published my story as a role model to inspire other entrepreneurs.
Check it out http://www.businessownersideacafe.com/
Well, I’ve freed up some time to celebrate, savor the moment and give myself credit for this accomplishment.
Having a cafe latte, after taking the day off.
Since The Wall Street Journal, Business Week and other major publications pays attention to what's happening at Idea Cafe. I think this will give my business a big buzz and put me at the spotlight.
All dressed up for a fun night with a few girls in town.
You also can be the big buzz in your town
Unless you feel it is absolutely necessary to run large, expensive newspaper or magazine ads, you can attract business just as successfully by running small, inexpensive, in routine newspaper or magazine ads. You might not look as important as the purchaser of full-page ads, but you’ll definitely end up making more money.
Don’t forget, consistency is one of the most important factors in marketing. You can achieve consistency with small ads as well as large ones. The size of your ads does NOT produce the consumer confidence that consistency does. This secret will save you impressive sums of cash.
Start sponsoring some charity events or write several articles with catchy headline about the event and submit them as press release to all medias to get more publicity with the press
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Well I’m the "Talk of the town" because my business has just been published on the front page of Business Owners' Idea Cafe, the premiere small business destination.
They were impressed by my profile and published my story as a role model to inspire other entrepreneurs.
Check it out http://www.businessownersideacafe.com/
Well, I’ve freed up some time to celebrate, savor the moment and give myself credit for this accomplishment.
Since The Wall Street Journal, Business Week and other major publications pays attention to what's happening at Idea Cafe. I think this will give my business a big buzz and put me at the spotlight.
All dressed up for a fun night with a few girls in town.
You also can be the big buzz in your town
Unless you feel it is absolutely necessary to run large, expensive newspaper or magazine ads, you can attract business just as successfully by running small, inexpensive, in routine newspaper or magazine ads. You might not look as important as the purchaser of full-page ads, but you’ll definitely end up making more money.
Don’t forget, consistency is one of the most important factors in marketing. You can achieve consistency with small ads as well as large ones. The size of your ads does NOT produce the consumer confidence that consistency does. This secret will save you impressive sums of cash.
Start sponsoring some charity events or write several articles with catchy headline about the event and submit them as press release to all medias to get more publicity with the press
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Five Keys To Telemarketing Success
Five Keys To Telemarketing Success
by Joyce Oladipo, "The Home Business Sistah,"
Telephone can be used to effectively market your business.
Some people have difficulties telling people about their business over the phones.
Here are five guidelines and tips that you can use to grown your business.
1. Have A Script
The real key to effective telephone marketing is having a script. Top of the head answering is not a good idea. A script, an outline, notes, flip cards, some written
tools to help you stay on track are important. Most of the best telemarketing companies create scripts for their business. This scripts are used by there their staff to bring in more business.
2. Courtesy Pays
Courtesy is a very important aspect of telemarketing. The person you are trying to do business with is someone you’re not in main contact with, you can't see you; they can only react to what you are saying and how you're saying it.
3. Don’t Take No As An Offence
Not every one you call would be interesting in your business. So don’t take no personally. It might be that it not what they want at that time. Sometime they can shut you up by hanging up you just have know how to deal with these; don’t let it put you in a shell. Don't take it personally.
4. Practice Makes Perfect
Practice makes perfect, or at least better. You need to call continuously maybe at least twenty or twenty-five calls of a particular type with a particular offer before even beginning to be judgmental about your calling, yourself, your skills or the results. If you've never used a telephone this way before you'll be understandably uncomfortable with the process.
5. Call, Just Call
Until you pick up the phone and call, that's when you will no if it works. Until you keep on calling that when you get perfect.
It's always important to remember that you were not made perfect in a day. Everything you now how to do were once difficult and uncomfortable for you.
Stretching your comfort zones and mastering new skills is an important reoccurring part of living to be enjoyed not feared.
Learning telemarketing skills, mastering them and being able to teach them to others is a way to greatly enhance your value and worth and be able to increase the sales and
profits of just about any business you're involved with.
Unfortunately, I've discovered that many businesses don't like using this tool or because of the DO NOT CALL LIST, they think people no longer use it. For many reasons thatis correct.
But there is one marketing tool every business should 'legally' be using "the phone" in order to grow their business.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah" is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
by Joyce Oladipo, "The Home Business Sistah,"
Telephone can be used to effectively market your business.
Some people have difficulties telling people about their business over the phones.
Here are five guidelines and tips that you can use to grown your business.
1. Have A Script
The real key to effective telephone marketing is having a script. Top of the head answering is not a good idea. A script, an outline, notes, flip cards, some written
tools to help you stay on track are important. Most of the best telemarketing companies create scripts for their business. This scripts are used by there their staff to bring in more business.
2. Courtesy Pays
Courtesy is a very important aspect of telemarketing. The person you are trying to do business with is someone you’re not in main contact with, you can't see you; they can only react to what you are saying and how you're saying it.
3. Don’t Take No As An Offence
Not every one you call would be interesting in your business. So don’t take no personally. It might be that it not what they want at that time. Sometime they can shut you up by hanging up you just have know how to deal with these; don’t let it put you in a shell. Don't take it personally.
4. Practice Makes Perfect
Practice makes perfect, or at least better. You need to call continuously maybe at least twenty or twenty-five calls of a particular type with a particular offer before even beginning to be judgmental about your calling, yourself, your skills or the results. If you've never used a telephone this way before you'll be understandably uncomfortable with the process.
5. Call, Just Call
Until you pick up the phone and call, that's when you will no if it works. Until you keep on calling that when you get perfect.
It's always important to remember that you were not made perfect in a day. Everything you now how to do were once difficult and uncomfortable for you.
Stretching your comfort zones and mastering new skills is an important reoccurring part of living to be enjoyed not feared.
Learning telemarketing skills, mastering them and being able to teach them to others is a way to greatly enhance your value and worth and be able to increase the sales and
profits of just about any business you're involved with.
Unfortunately, I've discovered that many businesses don't like using this tool or because of the DO NOT CALL LIST, they think people no longer use it. For many reasons thatis correct.
But there is one marketing tool every business should 'legally' be using "the phone" in order to grow their business.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah" is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
8 Fantastic Ways To Multiply Your Sales
8 Fantastic Ways To Multiply Your Sales
by Joyce Oladipo, "The Home Business Sistah"
1. Follow Up With Your Prospects
When you sell your first gift basket, always follow up with the
customer. You can follow-up with a "thank you” note or email and mention any other service or products you provide. It’s good to follow up form time to time.
2. Upsell To YOur Customers
You could upsell to your customers. When they place their other you can tell them about addition thing you can add to the basket. Like a nice greeting card and if it’s for a corporate company you can add some customize items like ribbon or included the brochure or business cards in the basket. These are things you can add to their original order.
3. Ask For Referrals
Tell your customers if they refer four other customers to use your service or visit your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
4. Have A Club Card Program
When you sell a gift basket, always mention your club card so that they can get commission if they do recommend your service. This will multiply the sale you just made.
5. Cross Sell With Others
You could cross promote your product with other businesses' products in a package deal. You can create flyer for your gift basket which other can advertise with their product or services. An event planner can be a good person to work with.
6. Include Coupons For Other Products
When you ship out or deliver your gift basket, include a coupon for other related gift baskets you are sell in the package. This will attract them to buy more products from you.
7. Sell Gift Certificates
Sell gift certificates for your gift baskets. People will definitely come and use their certificate.
8. Add Promotion Products
Send your customers free products with their gift basket. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
by Joyce Oladipo, "The Home Business Sistah"
1. Follow Up With Your Prospects
When you sell your first gift basket, always follow up with the
customer. You can follow-up with a "thank you” note or email and mention any other service or products you provide. It’s good to follow up form time to time.
2. Upsell To YOur Customers
You could upsell to your customers. When they place their other you can tell them about addition thing you can add to the basket. Like a nice greeting card and if it’s for a corporate company you can add some customize items like ribbon or included the brochure or business cards in the basket. These are things you can add to their original order.
3. Ask For Referrals
Tell your customers if they refer four other customers to use your service or visit your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
4. Have A Club Card Program
When you sell a gift basket, always mention your club card so that they can get commission if they do recommend your service. This will multiply the sale you just made.
5. Cross Sell With Others
You could cross promote your product with other businesses' products in a package deal. You can create flyer for your gift basket which other can advertise with their product or services. An event planner can be a good person to work with.
6. Include Coupons For Other Products
When you ship out or deliver your gift basket, include a coupon for other related gift baskets you are sell in the package. This will attract them to buy more products from you.
7. Sell Gift Certificates
Sell gift certificates for your gift baskets. People will definitely come and use their certificate.
8. Add Promotion Products
Send your customers free products with their gift basket. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
=====================================================
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
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