Here are a few local marketing plan you can try
1. Speak in a group
2. Write articles
3. Partake in on-line discussion groups
4. Try networking
5. Post cards to keep in touch
6. Always follow up
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Monday, May 22, 2006
Protect Your Image
Protect your image with your prospects. You are a big marketing aspect to your business. So you need to look successful.
Friday, May 12, 2006
Use Your Answering Machine To Get You More Clients
Use Your Answering Machine To Get You More Clients
by Joyce Oladipo, "The Giftpreneur Queen"
Another effective marketing tool is your answering machine. Most gift basket business owner use it to entertain callers.
Some messages people usually use to entertain are:
“This is the Bobby’s residence. Sorry we are not at home right now. Please leave a message after the tone“
“You have just reach 058 434 43433. I’m not available at the moment…..“
This is not a professional way of doing business and it would not help you get more customers. You should record what you do and the service you provide. It must be used as another way to position yourself as an expert.
Market yourself with your voice
You are going to have a marketing message on your answer machine. Clients that call you are interesting in you business so they would be interested in listen to a message that interest them if you not available.
Answering Machine Script
So, instead of saying, “This is the Bobby’s residence. Sorry we are not at home right now. Please leave a message after the tone“.
Why not say “Hello, Thank you for calling to discuss how to improve your business and get more clients. It’s Joyce Oladipo, The Giftpreneur Queen.”
“I’m quite busy at the moment but your call is extremely important to me. So at the tone, please leave your name, telephone number and a detailed message slowly and clearly and I’ll guarantee getting back to you.”
“All my gift baskets are designed to improve your business and bring you more clients. You can also go to my website to immediately download a report titled ’10 Way to attract more clients to your business’ from www.giftbasketqueensecrets.com”
“Thanks for calling The Giftpreneur Queen and I look forward to speaking with you later.”
The email has a CALL TO ACTION in it; to leave a message and visit your website. So whatever you call to action may be; to sign up for your newsletter, to visit your website, call for a free consultation, or email you to set up an appointment.
Try and use your answer machine in a productive way. It can be used as a way to get and retain new clients. Remember to keep it relatively short or clients will not want to call back.
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
by Joyce Oladipo, "The Giftpreneur Queen"
Another effective marketing tool is your answering machine. Most gift basket business owner use it to entertain callers.
Some messages people usually use to entertain are:
“This is the Bobby’s residence. Sorry we are not at home right now. Please leave a message after the tone“
“You have just reach 058 434 43433. I’m not available at the moment…..“
This is not a professional way of doing business and it would not help you get more customers. You should record what you do and the service you provide. It must be used as another way to position yourself as an expert.
Market yourself with your voice
You are going to have a marketing message on your answer machine. Clients that call you are interesting in you business so they would be interested in listen to a message that interest them if you not available.
Answering Machine Script
So, instead of saying, “This is the Bobby’s residence. Sorry we are not at home right now. Please leave a message after the tone“.
Why not say “Hello, Thank you for calling to discuss how to improve your business and get more clients. It’s Joyce Oladipo, The Giftpreneur Queen.”
“I’m quite busy at the moment but your call is extremely important to me. So at the tone, please leave your name, telephone number and a detailed message slowly and clearly and I’ll guarantee getting back to you.”
“All my gift baskets are designed to improve your business and bring you more clients. You can also go to my website to immediately download a report titled ’10 Way to attract more clients to your business’ from www.giftbasketqueensecrets.com”
“Thanks for calling The Giftpreneur Queen and I look forward to speaking with you later.”
The email has a CALL TO ACTION in it; to leave a message and visit your website. So whatever you call to action may be; to sign up for your newsletter, to visit your website, call for a free consultation, or email you to set up an appointment.
Try and use your answer machine in a productive way. It can be used as a way to get and retain new clients. Remember to keep it relatively short or clients will not want to call back.
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
Thursday, May 11, 2006
The Power is Niche Marketing
The Power is Niche Marketing
by Joyce Oladipo "The Home Business Sistah"
Niching is a powerful way of effectively reaching your target market. I know your thinking that you are limiting your self but you’re wrong. The truth is having a niche doesn’t limit you I; if focuses you. It doesn’t mean that you have to stop working with those that show up at your door
Why do you need a niche?
Well I have to say “the riches are in the niches”. And when you narrow down your target market you attract more clients.
When you niche it becomes easier and less expensive to find and reach prospects. You are actually practicing a “spray and pray” marketing when you don’t niche. It’s expensive and it has very little returns. At least if you have a niche you would know where to find them.
Another magical thing that also happens is that your name is branded and spreads more rapidly. You name is known faster and people begins to recognise you has an expert, and your service becomes more desirable.
How to be an expert in your niche?
You can choose a niche that target a particular market, based on occupation – made of people that are employed in the same, demography – people who share one or more characteristics, geography - a niche based on a physical location and psychographics – a niche bashed in people feelings – their likes, dislikes, hobbies, religion. For example you can have a niche for “college women in career search”.
To become know in a niche, you begin by networking, writing, speaking, or teaching to establish yourself as an expert. Also keep in mind that networking is not about going to a room and exchanging business cards; it’s about creating a contact lists from which you’ll draw clients, referrals, ideas and information.
You can actively increase you network by reaching other people either in your niche or serving people in your niche. For example if you are a virtual assistant to real estate coaches then you want to network with real estate coaches. You should also get to know loan officers, lawyers, mortgage officers, newsletter editors … anyone who comes in contact with you niche daily.
Try meeting them, calling them, writing them, write for them, speak to them, and if possible teach them
Conclusion
You can increase your business if you focus on narrowing your niche. If you marketing to a broader niche it’s difficult to attract interested prospects. And your name is not well spread.
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
by Joyce Oladipo "The Home Business Sistah"
Niching is a powerful way of effectively reaching your target market. I know your thinking that you are limiting your self but you’re wrong. The truth is having a niche doesn’t limit you I; if focuses you. It doesn’t mean that you have to stop working with those that show up at your door
Why do you need a niche?
Well I have to say “the riches are in the niches”. And when you narrow down your target market you attract more clients.
When you niche it becomes easier and less expensive to find and reach prospects. You are actually practicing a “spray and pray” marketing when you don’t niche. It’s expensive and it has very little returns. At least if you have a niche you would know where to find them.
Another magical thing that also happens is that your name is branded and spreads more rapidly. You name is known faster and people begins to recognise you has an expert, and your service becomes more desirable.
How to be an expert in your niche?
You can choose a niche that target a particular market, based on occupation – made of people that are employed in the same, demography – people who share one or more characteristics, geography - a niche based on a physical location and psychographics – a niche bashed in people feelings – their likes, dislikes, hobbies, religion. For example you can have a niche for “college women in career search”.
To become know in a niche, you begin by networking, writing, speaking, or teaching to establish yourself as an expert. Also keep in mind that networking is not about going to a room and exchanging business cards; it’s about creating a contact lists from which you’ll draw clients, referrals, ideas and information.
You can actively increase you network by reaching other people either in your niche or serving people in your niche. For example if you are a virtual assistant to real estate coaches then you want to network with real estate coaches. You should also get to know loan officers, lawyers, mortgage officers, newsletter editors … anyone who comes in contact with you niche daily.
Try meeting them, calling them, writing them, write for them, speak to them, and if possible teach them
Conclusion
You can increase your business if you focus on narrowing your niche. If you marketing to a broader niche it’s difficult to attract interested prospects. And your name is not well spread.
Online entrepreneur Joyce Oladipo, "The Home Business Sistah," is creator of the winning ‘Marketing Strategies’ to Jumpstart Your Home Business offline and online. To learn to Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.TheHomeBusinessSistha.com
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